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BizReport : White Papers : Sales & Marketing

Video Strategy Framework: Maximizing the Return on Your Online Video Investments

This detailed white paper presents the Video Strategy Framework, a collection of business considerations and best practices for all eight aspects of a complete online video strategy: Mix, Quantity, Quality, Discovery, Distribution, Devices, Monetization, and Analytics. Developed by Brightcove through six years of work with thousands of customers, the Video Strategy Framework provides a practical approach for optimizing your online video performance.

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