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BizReport : White Papers : Sales & Marketing

Three Ways to Enhance Your Customer Retention Efforts

Without the right customer data and predictive analytics, creating an effective retention plan can be a challenge if you're relying on historical trends, anecdotal evidence, and blind hunches. To craft a comprehensive retention plan, you need a way to identify your most valuable segments, and a way to predict future spend potential.

This marketing brief explores three ways you can use CLV modeling to segment and target your customers effectively.

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