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BizReport : White Papers : Sales & Marketing

The Top 10 B2B Marketing Mistakes...And How to Avoid Them

Are the results surprising? Yes and no. You can find reams of blog posts, reports, articles, etc. full of how-to-do-it-right information. Yet, despite all of this information, you can still find many B2B Websites that aren't optimized and companies that throw their unqualified "leads" at sales.Long story short, we all know marketing for B2B has changed. However, the principles underlying great marketing – that is, marketing that gets results ("Show me the money, honey!") – have not.

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