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BizReport : White Papers : Executive & Management

The Role of Cloud in European Business Transformation

Frost & Sullivan’s research shows very clearly that industry transformation continues to be a major theme for businesses in Europe, and that the perceived rate of change is accelerating.

Senior executives are aware of the multiple drivers behind this change, including changing needs of customers, new distribution channels and new products entering their industry, but they are also increasingly realising that, if they innovate and embrace the drivers, they stand a good chance of building up competitive advantage.

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