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BizReport : White Papers : Sales & Marketing

The Most Overlooked Part of your Conversions in Online Marketing: Managing Landing Pages

Landing pages have grown in stature as a critical tool in the age of impressions, click-throughs and conversions in online marketing. But they still need accurate testing and careful management to yield the best results. We all recognize the crucial role they play in converting visitors to customers, getting them to hit that submit button; but for some reason landing pages just don't get the same kind of attention that keywords, ad creatives or emails get. Maybe it's because of the perceived cost of an easy mechanism for creating and publishing landing pages. This is precisely where a Content Management System (CMS) can ensure outstanding results and real value.

This white paper will explore how with CrownPeak's CMS you can manage landing pages much more effectively and efficiently:

  • The value of landing pages in online marketing
  • The challenges of creating and maintaining effective landing pages
  • The advantages of managing landing pages with a State of the Art SaS CMS solution

Click here to request your free White Paper!




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