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The Guerrilla Marketer's Guide to Understanding Online Marketing Tools

The number of tools available to online marketers today is daunting, and it's easy to become overwhelmed. For guerrilla marketers--who strive for a more personalized, one-to-one experience while operating within the confines of limited time, money, and resources--the challenge can be even more complex. What tools should the guerrilla marketer use to drive results through his digital channels?

To help online business managers make more informed decisions, this paper explains and evaluates a variety of online marketing tools, and the suitability of each as a guerrilla marketing tool. They will delineate the criteria that should be considered, and evaluate each product type against these criteria.

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