BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : White Papers : Sales & Marketing

The Essential Marketing Automation Handbook

In today's B2B market, where the customer has access to volumes of infor­mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom­er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.

B2B automated lead nurturing is comprised of three primary components-lead scoring, valuable content and dynamic messaging, all driven by pros­pects' behavior and profile. In a B2B environment, nurturing programs have one goal in mind-delivering interested, qualified leads to Sales in real time.

This eBook will give you the fifteen crucial steps needed to ensure success in developing:

  • Effective lead scoring
  • Appropriate, engaging content for each step in the sales cycle
  • Proven techniques for creating and optimizing B2B lead nurturing programs

Click here to request your free White Paper!

Publisher:


http://www.bizreport.com/whitepapers/the_essential_marketing_automation_handbook.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.