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BizReport : White Papers : Sales & Marketing

The Definitive Worksheet to Optimize Your LinkedIn Profile Headline

What is your Headline and where is it on your profile?

It is located in one of the most prominent and important positions on your profile—to the right of your photo and just below your name. It can include up to 120 characters, including spaces and punctuation.

Why is your Headline important?

  1. It is one of the first things people read when they:
    • Review your profile
    • See your status updates
    • Look at group discussions in which you've participated
    • See comments you've made when sharing other people's status updates
    • View your photo on your company page
    • Find you with an Advanced People Search
    • See you in their list of “Who's Viewed My Profile”
    • Locate you with an Alumni search
    • See you in their list of “People You May Know”
Sometimes your Headline even shows up without scrolling over your name/photo. Consider it your bumper sticker or a shortened version of your elevator speech.

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