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BizReport : White Papers : Sales & Marketing

The Data-Driven Marketer: The Power and Confidence to Let Data Drive Marketing

The proliferation of marketing technology has created a big-data for marketing tsunami, and if not prepared you will get crushed. Marketing technology industry leaders are talking more and more about the role of centralized and always-on data management, and for good reason. In this eBook, you will learn:

  • The new B2B marketing mandate
  • How to solve your toughest data problems once and for all
  • How to maximize the investment already made in marketing automation
  • What is data unification and why you should care
  • How to obtain and leverage a 360⁰ customer view
  • How does data management impact your ability to tie marketing efforts to revenue
  • The core components of strategic data management
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