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BizReport : White Papers : Sales & Marketing

The Customer Service Book Bundle -- A 313 Page Sample from Berrett-Koehler

This 313 page sample is a combination of 3 informative books devoted to customer service.

These books include:

  • Branded Customer Service – The New Competitive Edge
    • A practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
  • Magnetic Service — Secrets for Creating Passionately Devoted Customers
    • Provides a provocative yet practical blueprint for going beyond mere customer loyalty to create and sustain customer devotion. Devoted customers not only forgive you when you err but actually help you correct what caused the mistake. They don't just recommend you; they assertively insist that their friends do business with you.
  • Emotional Value — Creating Strong Bonds With Your Customers.
    • Offers customer service managers and supervisors dozens of proven ideas, innovative options, and powerful examples of organizations that systematically add emotional value to their customers' experience.

Download this book bundle to help your organization use customer service as the powerful tool that it is.

Click here to request your free White Paper!




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