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BizReport : White Papers : Sales & Marketing

The Customer and Marketing Analytics Maturity Model

Customers are engaging with businesses across an increasing number of touch points – websites, social media, in-store, mobile and tablets. At each touch point, customers expect a customized and personalized experience optimized specifically for them.

New levels of flexibility and convenience that improve their experience are great for the customer. But the increased customer expectation continues to be a challenge for businesses, which have to manipulate enormous amounts of data to try to understand how to effectively engage each individual.

This challenge remains a burden for many businesses, but for those that have the right customer analytics plan this could rapidly become a competitive opportunity.

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