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BizReport : White Papers : Sales & Marketing

The Customer-Centric World Means 'The End' for Traditional Advertising and Marketing

There's a power shift in marketing. An explosion in communications touch points, along with consumers' ability to "tune out" marketing messages at will, is forcing marketers to rethink communications strategy. As consumers take more control of how and when they receive information, marketers must develop more customer-focused strategies if they are to be successful in breaking through.

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