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BizReport : White Papers : Sales & Marketing

The Complete Guide to Lead Nurturing

Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you've already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business.

This Guide includes:

  • An explanation of the benefits of lead nurturing
  • A look at how lead nurturing works, including triggered messaging and lead assignment
  • A quick walk-through of 10 must-try nurturing campaigns
  • Helpful checklists, worksheets, and tip sheets to make sure you're always on track
Download this Guide to learn more!

Click here to request your free White Paper!

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http://www.bizreport.com/whitepapers/the_complete_guide_to_lead.html

 

 

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