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BizReport : White Papers : Sales & Marketing

The Commerce Marketer's Guide to Turning Shoppers Into Buyers

From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand.

This guide outlines:

  • The three common stages of today’s buying journey
  • Solutions for smoothing the path to purchase.
  • How to earn a coveted spot as one of your customers’ go-to shopping destinations.

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