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BizReport : White Papers : Sales & Marketing

The Chrysler Group Drives Sales and Improves Customer Satisfaction

The Chrysler Group, a unit of Daimler Chrysler, is the world's fifth largest automaker. With brands including Chrysler, Jeep® and Dodge, the company is using brand specific web sites to engage prospects, and drive business to local dealerships. Using Click to Call from eStara, Chrysler was able to enjoy immediate increases in sales conversions, collapsed sales cycles and increased web revenue.

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