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BizReport : White Papers : Sales & Marketing

The Big 5 Metrics for Account-Based Marketing

The rise of account-based marketing is demanding new ways of thinking about marketing metrics. While leads and opportunities are important and even necessary, they are not sufficient to measure account-based marketing. Marketers need to embrace 5 big metrics for account-based marketing. What to know what those 5 metrics are? Download this free eBook today to find out.

Engagio is marketing software purpose-built to help companies with complex, enterprise sales to engage target accounts and deepen sales-and-marketing alignment. It’s designed to integrate with and complement an existing marketing automation solution. 

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