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The 5 Reasons Every Modern Retailer Should Consider Apps

Retail apps are no longer just for large retailers like Amazon and Target. Consumers have to expect that their favorite retailers, both large and small, will o er an experience native to their device. More and more small and midsize businesses are beginning to understand that an e ective mobile strategy involves more than just a mobile-friendly web experience, especially businesses that expect and encourage repeat business. These companies understand how important it is meet their customers where they are and cater to their needs: convenience, ease of use and value.

With an iOS or Android dedicated retail app, you can create brand awareness and loyalty among your customers. In fact, apps are becoming necessary to avoid falling behind your competition. 

Those who think they don’t need a native mobile app because their site is mobile-friendly are missing the significant potential apps have over websites. Keep reading to discover the top 6 reasons you should consider investing in a mobile app.

  • More time is spent using apps than mobile web

  • Push notifications: direct communication with your customer

  • Increased conversions

  • Build customer loyalty

  • ​A modern, smart experience 

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