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Taking Aim at a Moving Target: Creating Better Customer Relationships with an Integrated Mobile Strategy

Most enterprise mobile apps offer excellent self-service and transactional capabilities. Think about it: What good is a self-service mobile app if a user has no recourse but to abort the process and reach out to the contact center for help when a problem is encountered -- especially when the contact center doesn't have visibility into the mobile session and the user is taken back to the beginning of the business process?

With a mobile strategy that's tightly integrated with your customer service efforts and contact center infrastructure, you can differentiate and grow your business while continually improving the customer experience.

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