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BizReport : White Papers : Sales & Marketing

Stop Wasting Money! Reduce Spend without Reducing Overall Performance of Your PPC Campaigns

Are you spending money somewhere in your PPC campaign that isn't yielding good profits for you? These days it's imperative for marketers to be as efficient as possible with their marketing budgets. This white paper identifies 7 areas you should focus your efforts when reducing your PPC campaign spend, but not its performance. These techniques can be implemented fairly easily, and are highly effective at getting the most bang for your marketing investment buck.

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