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BizReport : White Papers : Sales & Marketing

Spot and Avoid the Predators of Search Engine Marketing Malpractice

Before you choose a search engine marketing agency or provider, be mindful that the world of SEM is still evolving. This means that there are a significant amount of questionable trends and marketing practices that could help an agency's ROI more than yours. This white paper provides a detailed synopsis illustrating how to spot and avoid the predators of search engine marketing malpractice.

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