Social Media Marketing: 12 Essential Tips for Success

With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you'll learn:

• Why social media is here to stay, and what to do about it
• How to monitor market conversations in your own market
• How to prepare and launch social marketing initiatives
• How to integrate social media with traditional marketing programs
• Important opportunities to leverage and pitfalls to avoid

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