BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : White Papers : Sales & Marketing

SEO Management in the Age of Content Marketing: Don't Call it a Comeback…

Like Rodney Dangerfield, Search Engine Optimization (SEO) sometimes gets no respect in the age of content marketing. Along the way it picked up a nasty reputation among CMOs created by a few bad actors practicing “black hat” tactics like link stuffing, link farming, and use of invisible text that made SEO seem like a fixed game rather than a manageable path to competitive success. The growth of content marketing puts search engine marketing in a new light, especially when coupled with ongoing changes to the search algorithms by Google and other search engines.

Report Highlights:

  • A more integrated, aligned SEO approach is more likely to prove successful.
  • Best-in-Class companies are significantly more likely to consider SEO in content distribution.
  • A new breed of SEO management solutions has emerged to help content marketers.

Click here to request your free White Paper!

Publisher:


http://www.bizreport.com/whitepapers/seo_management_in_the_age.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.