Select & Connect: Strategies for Targeted Acquisition and Retention

See the results from more than 550 marketing professionals that were polled in this compelling study to help you better define and implement optimal customer-centric programs. Some topics of the study include:

Customer identification and retention
Segmentation methodologies and approaches
Effective messaging to the right audience

Results highlight sourcing, aggregating, cleansing and utilizing customer data and analytics to design and field integrated, multi-channel campaigns, maximize lead generation activities, and improve return-on-relationships.

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