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BizReport : White Papers : Sales & Marketing

Search Engine Optimization and Pay-Per-Click: A Holistic Approach

Learn how PPC and SEO specialists can work closely together to produce the best results for your business. "Search Engine Optimization and Pay-Per-Click: A Holistic Approach" explains key ways that PPC and SEO can maximize any online marketing initiative. Topics include:

  • Sharing keyword research
  • Assessing paid ad performance, effectiveness of page titles
  • Applying PPC conversion data to SEO page and keyword selection
  • Evaluating natural search engine rankings in view of PPC ad placement and costs
  • Focusing on landing page design

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