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BizReport : White Papers : Sales & Marketing
SAP for Consumer Products: Enabling You to Take the Direct Road to Success
As CPG and retailing move rapidly toward a demand-driven future, it's vital to keep in mind that accurate forecasting will be your key to superior performance — and that the data driving your forecast and your response starts at the store. DSD companies can gain a clear edge with a seamless system, because information from the field is immediately reflected throughout your company, with no data inconsistencies, mismatches or latency.
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