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Sales & Marketing

Instagram Social Marketing Strategy Kit

Take your Instagram strategy to the next level. >>

Quarterly Instagram Network Study – Q4 2014

Learn how top brand marketers use Instagram. >>

7 Ways to Handle Negative Feedback on Instagram

Learn how to keep your social media cool when it comes to negative feedback. >>

Signed, Sealed, Delivered with eSignatures

Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money. >>

How to Promote and Measure Hashtag Campaigns

Learn how hashtags can connect your social audience. >>

10 Keys to Sales Onboarding Success

Learn how sales onboarding can drive your revenue and profits. >>

Create a Positive Customer Experience in Any Language

Hire employees who can speak your customers language...Save 20% on Language Testing! >>

Social Media Marketing All-in-One For Dummies Video Training Course: A $19.99 Value Free for A Limited Time!

The one-stop resource for implementing and managing your social media marketing strategy. >>

Advanced Marketer's Guide To Salesforce Reports & Dashboards

A guide for advanced teams and companies on marketing attribution modeling and reporting using data inside Salesforce. >>

Sales and Marketing Alignment in Lead Management

Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the “Sales and Marketing Alignment in Lead Management” webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization. >>

Understanding Your Customer's Lifecycle Journey

Shorten digital purchase cycles by solving conversion struggles. >>

52 Weeks of Sales Success, 2nd Edition eBook

Let America's number one salesman show you how to send sales soaring. >>

Customer Experience Management Best Practices for e-Businesses

These best practices provide a way for customer-centric companies to utilize their website optimization tools to create visibility, to gain insights about customer behavior, and most importantly, to find the right answers that enable them to provide more rapid value to their online customers. >>

Data-Driven Content Marketing: An Introduction

Boost Your Content Marketing Results with Data-Driven Strategies. >>

Brand Awareness Costs Tens of Millions; Smart Medium-Sized B2B Advertisers Skip That, Stick to Something More Linear

J.D. Rockefeller, Thunderbird marketing professor and Toyota Motor Corporation boil increased profitability down to basics >>

Guide to Avoiding 8 Time-Wasting, Deadline-Missing, Infection-Spreading Workplace Zombies

Are workplace zombies killing productivity? Is frustration and discouragement spreading through your team like a virus? Get this essential guide to stop the infection from spreading and get your work back on track. >>

How to Adopt Agile Marketing: 6 Easy Steps

Have you thought about adopting Agile on your marketing team, but can't figure out where to start? Download this guide and learn 6 easy steps that will help your team transition to Agile with confidence. >>

Top 10 Productivity Problems Marketing Teams Face and How to Solve Them

Does your team have enough time in the day? Is productivity difficult to define? Download this eBook to learn how to be more efficient as a team. >>

Pinterest for Business: Everything You Need to Know

While social networks like Facebook and Twitter are great for sharing content, some businesses can benefit from showing off their more visual sides, and Pinterest is the perfect platform for that. >>

5 Common Frustrations of In-house Creative Teams

The life of a creative team is fraught with frustration--some even painful enough to tweet about. This eBook is a collection of the 5 most common creative problems tweeted by real creative professionals. Find out what these problems are and how to overcome them. >>

The Contact Center in 2015

According to the Avaya Consumer Preference Report, 41% of users talking to a contact center agent rate “fast and efficient resolution of the issue” as the most important factor influencing their perception of the interaction! >>

Tumblr for Business: Everything You Need to Know

Make sure you understand what Tumblr is, what it does, how to use it, and most importantly, who the audience is and how your business can best reach them. >>

Twitter for Business: Everything You Need to Know

Using Twitter requires a lot more effort than just sharing a link and throwing in a hashtag or two. >>

20 Ways to Wow Customers with Live Video Assistance

Live Video Delights Customers and Accelerates Online Sales >>

If the Mayday Button Works for Amazon, Why Not for You?

Live Video Delights Customers and Accelerates Online Sales >>

12 Months of Awesome (Content) for Higher Education Marketers and Administrators

Ideas, holidays, events, and social media recommendations for anyone at colleges and universities. >>

Ecommerce Marketing Trends That Will Make or Break Your Business

Enterprise Ecommerce Trends, Tips and Need-to-Know Information for 2015 Success. >>

Business Online Visibility and Analysis Report

Ensure Your Business Listings Are Present and Accurate Across the Web! >>

3 Proven Strategies to Drive Ecommerce Growth

Improve Site Speed, Convenience and Conversion for 2015 Success. >>

How to Train Employee Advocates

A 7 step guide to activating 100 employee advocates in 30 days. >>

Annual Sales Kick-offs: A Strategic Approach

Many organizations start the year with positive momentum at their Sales Kick-off meeting. Learn how to improve and prolong these effects for your sales team throughout the year. >>

Voice and SMS Customer Interactions: Unified Communications does it all

Shifting from voice to SMS-based customer interactions. >>

The Art of Social Selling

Find and engage customers on Twitter, Facebook, LinkedIn, and other social networks. >>

What the Plus! Google + for the Rest of Us

This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does. >>

11 Things You Should Know About Influencer Marketing

Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media. >>

8 Things Influencers Can Do for Your Brand

Unleash the power of influencer content. >>

5 Ways to Integrate Social Marketing Across Marketing Channels

Fully Harness the Power of Social Media Marketing by Putting It On the Table With Every Other Marketing Channel >>

The Rules of Engagement on Facebook

The Five Facebook Principles >>

Nine simple tips to get the most from SalesForce Marketing Cloud (ExactTarget)

Whether you call it the SalesForce Marketing Cloud or ExactTarget, your email platform was an important investment. We've gathered 9 of our best "getting started" tips in this How to Guide. >>

How to Make Any Content SEO-Friendly

A 3-Step SEO Guide for Writers and Content Marketers >>

5 Steps To Launching an Employee Advocacy Program

Hear how IBM, Hitachi, Gamestop and others are increasing social engagement and lead generation with employee advocacy. >>

Attraction 101: Content Marketing

3 Essential Ways to Use Content Marketing for Generating Top-of-Funnel Leads >>

Lead Management with Call Tracking

SaaS service provider integrates call tracking into their operations and scales their business. >>

The Quick Guide to Conversation Analytics

Traditional call tracking tells you what happens before the phone rings. Conversation Analytics tells you what happens ON the phone call. >>

14 Critical Metrics We Extracted from Phone Calls in Q1

Learn how you can use this data to improve your sales team today. >>

The Ultimate Guide to Direct Mail and Call Tracking

This White Paper discusses why direct mail agencies should use call tracking, how they implement call tracking, and how these direct mail agencies make more money with call tracking >>

45 Cool Analytics We Can Extract From Phone Calls

Learn about the 45 analytics speech recognition technology can extract from the over 420 billion words spoken on phone calls daily between businesses and their customer/prospects. >>

5 Ways CPQ Keeps Your Sales Pipeline Moving

Is your company ready to grow? Find out how CPQ solutions help to increase sales efficiency and move deals quickly through the sales pipeline. >>

5 Reasons to Make Pricing Guidance Part of Your Quoting Solution

Do you leave money on the table when quoting configured products and services? Learn how to improve sales offers with CPQ and pricing guidance. >>

9 Essentials To Grow Your Agency and Help Your Clients Succeed

Technology, meet agency. Agency, meet opportunity. >>

How to Prioritize Your Leads By Segmenting & Scoring Your Audience

Prioritization Helps Deliver Quality Leads, Faster >>

The Future of Marketing: 2015 Marketing Technology Predictions

Sailthru's team of technologists, marketers and strategists joined clients and analysts to predict what is to come in 2015 for the mar-tech industry! >>

Let's Get Visual! Visual!

How To Incorporate Visual Content into Your Overall Strategy >>

Content Marketing for Lead Generation

Content is the foundation of your lead generation efforts. >>

Conversations, Not Campaigns

Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. >>

Definitive Guide to Engaging Email Marketing

On any given day, the average customer will be exposed to 2,904 media messages. How do you ensure that your email is remembered? >>

Definitive Guide to Marketing Automation

Heard the buzz around marketing automation? Got some questions? >>

Definitive Guide to Social Marketing

You have to do more than social media; you have to do social marketing. >>

The Key to Customer Profitability

Case study: Tips on how to create a loyal customer base >>

8 Pillars: No Contract, No Problem

8 key ways to invest in your customers in order to retain business and grow your revenue. >>

The Roadmap to Modernizing Your Insurance Agency

We gathered 5 insurance thought leaders and asked them "What does a modern insurance agency look like?" In this eBook, they share practical steps you can take on the road to modernizing your agency. >>

Mark Amtower's LinkedIn Power Tips

140 Proven Tactics to Maximize Your LinkedIn Presence >>

Predictable Revenue - Summarized by Actionable Books

Change the way you think about sales and give your team the tools to be able to prospect into new accounts with confidence and consistency. >>

Employer Branding For Dummies

A "Must-Read" for Marketers, Recruiters, HR Pros and Anyone Responsible for Promoting Your Company! >>

Top Ten Reasons to Move Your Contact Center Operations to the Cloud

Moving your contact center to the cloud, though deceptively easy to do, could feel like a big step. >>

Salesforce for B2B Marketers: The Complete Guide

Learn why Pardot is the marketing automation solution of choice for Salesforce customers. >>

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust. >>

10 Ways to Improve Your Content Marketing Today

Learn rules to achieve loyal fans by producing great content. >>

7 Pains Holding Back Your Content Syndication Campaigns

Explore common pain points with content syndication programs, and what you can do to avoid them. >>

2015 Social Marketing Planning Guide

Kick off 2015 with a fresh social marketing strategy. >>

Store Enablement - Providing the Foundation for an Omni-Channel Customer Experience

IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. >>

Increase Customer Engagement by Empowering Business Users to Curate Your Web Store

Listen to this on-demand webinar with experts from Aberdeen Research to discover why companies that empower business users--and reduce reliance on IT-- are able to create more engaging customer experiences, and learn about the technology tools that make it possible. >>

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. >>

Turn Your Contact Center from Cost Center to Revenue Generator

All enterprises must exceed customer expectations to achieve a competitive edge. >>

Hooked: How to Build Habit-Forming Products (An Excerpt)

Find out how successful companies create products people can’t put down. >>

Using Commission Segmentation to Optimize Performance Marketing Programs

What would you change if you had true insight into your performance marketing program? >>

Unleash Your Advocates: Nestlé Purina Shares the Secrets to Training Employee Advocates

Learn how to teach employees the skills they need to become company advocates. >>

How B2B Marketers Can Identify And Engage The Most Likely Buyers

Get the "Marketer's Guide To Prioritizing Leads" and learn how to focus your time, money and effort on the prospects with the highest propensity to buy. >>

A B2B Marketer's Guide To Growing and Nurturing An Untapped Customer Base

Discover, nurture and grow your untapped customer base with this "Comprehensive Guide To Market Expansion". >>

The B2B Marketer's Guide To Cross-Marketing Product Lines

Get this comprehensive guide to cross-marketing product lines and learn how to leverage your marketing database to match prospects to new & existing products in your portfolio. >>

Top Tools for Optimizing Your Sales Team

It's a simple fact - if your sales team has the data and tools to reduce the level of friction in the sales process - everyone wins. >>

Predictive Marketing: Competitive Advantage For Today, Survival For Tomorrow

Marketing technology expert David Raab from Raab Associates discusses why the time for predictive marketing is now and then explores practical applications of predictive marketing for B2B >>

How Live Video Assistance Brings In-store Experience and Results to your Ecommerce Channel

Live Video Help Delights Customers and Accelerates Online Sales >>

Spotlight: 8x8 Virtual Contact Center

Evaluating contact center solutions is no small task. >>

The Contact Center Selection Checklist

Numbers speak for themselves: it costs about $500/visit to service a customer in person, $5.66/call with a live agent in a contact center, 45 cents/call with an Interactive Voice Response system (IVR) and about 24 cents with a self-service web interface. The implication is simple: a business that is not using a contact center for their customer interactions is bleeding money. >>

Top Tools for Sales: SFA Focus

Handling sales effectively is one of the most important functions of any successful business, and Sales Force Automation (SFA) systems can assist with this. >>

Top CRM Functions Requested by Sales Professionals

Selecting a CRM solution with your sales team in mind can be one of the most beneficial choices for your business. >>

Values Sell (An 85 Page Excerpt)

This book will teach you how to transform purpose into profit through creative sales and distribution strategies. >>

Fighting the Forgetting Sales Curve

This Research Brief considers Best-in-Class adoption of video and video-based collaboration for Sales, presenting several scenarios for the use of video to enhance engagement with prospects and customers. >>

Marketing Automation 101: Seven Steps to Success

Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful. >>

Google My Business Locations Demystified

Key things to know as you adjust to Google’s new location marketing tool for enterprises with more than 10 locations >>

How Geomarketing Changes Everything

Learn the basics of geomarketing, why it is a necessity for every modern brand, and top recommendations for marketers seeking to utilize and optimize mobile in their ad campaigns. >>

B2B Content Marketing Spotlight Report

Includes the Top-5 Trends in Content Marketing for 2014 >>

How to Get Internal Buy-in for Employee Advocacy

Learn everything you need to know to sell your employee advocacy program internally. >>

The Growth Hackers Wake Up Call

How Growth Hacking Rewrote Marketing's Best Practices >>

The Ultimate Discount Strategy Guide

See how brands like Everlane, Fab and OpenSky are winning at the discount game by using the power of data and testing! >>

5 Ways to Drive Revenue with Customer Service

Learn how to turn your customer service center into a profit center. >>

5 Ways to Make Service Easy for Today's Customers

Discover how to totally transform your customer service organization so it provides the effortless experience that today's customers want. >>

Consider the Audience: Marketing Effectiveness Metrics for Everyone

This report identifies the most valued marketing metrics and contemplates the reasons why there are differences based on audience. >>

20 Customer Service Best Practices

Learn how to put the “Customer” back in “Customer Service”. >>

5 Habits of Highly Effective Content Marketers

Learn five capabilities common among high-performing marketing teams and actionable considerations for implementing them. >>

How to Build a Successful Customer Engagement Center

Learn best practices for setting up a Customer Engagement Center (CEC) that will offer exceptional service to your customers. >>

5 Advantages of Mobile for Customer Service

Learn the role Mobile plays in Customer Service. >>

A Quick Peek at How Salesforce Does Customer Service

Help is here with Salesforce Service Cloud. >>

Content Marketing and the Road to Revenue: Answering the Questions

Map content marketing to the buyer's journey and get on the road to revenue. >>

SEO Management in the Age of Content Marketing: Don't Call it a Comeback…

Look at best practices in SEO-oriented content marketing from the Analyst Insight. >>

State of Marketing Automation 2014: Processes that Produce

Examine the state of Marketing Automation Platform adoption (MAP) and Best-in-Class approaches to mastering the people, process, and technology of modern marketing. >>

Confessions of a Detective: Data-Driven Digital Marketing and SEO

The Founder and Chief Technical Officer of FourFront explains how to discern what factors influence the data and what the larger trends are in an industry. >>

Would You Fire a High-Performing Sales Jerk?

Learn from your Best-in-Class peers and competitors how to maintain a healthy balance between enabling performance and demanding respect. >>

After the Deal is Sealed: Should Sales Care About Service

You'll wonder why organizations haven't already built a (stronger) bridge between the field service organization and the sales team. >>

The Customer Service Book Bundle -- A 313 Page Sample from Berrett-Koehler

Create a customer service environment that attracts and maintains engaged customers. >>

Le Manuel des Hackers… Comment les Hackers Volent les Identités

Ce livre blanc est le premier d'une série de livres dans lesquels Jumio se penche sur la manière dont les hackers et fraudeurs dérobent les identités et commettent ensuite des actes frauduleux contre les entreprises. >>

Customer Analytics: Making Big Data Work for the Marketer

Learn the business benefits enjoyed by companies making big data work in their marketing programs. >>

Cross-Channel Marketing Report 2014 - An Excerpt

Get insight into the extent to which organizations are delivering orchestrated cross-channel marketing campaigns, what mobile solutions they deploy and their most important priorities. >>

Native Advertising: What it means for brands and publishers - An Excerpt

Find out how industry experts interpret native advertising. >>

How to Build a Fearless Brand

Win at the moment of truth >>

Scale Employee Advocacy to Thousands - The Steps to Success

Learn how retail giant Target scaled employee advocacy to thousands and drove brand awareness and employee engagement. >>

A Buyer's Guide to Affiliate Management Software

Performance marketing relies on accurate tracking, hence tracking technology and software to manage partners is essential to the success of performance-priced programs. >>

The 5 Steps to Social Media Compliance

What You Need to Know Before You Go Social. >>

Compliance-Leitfaden:Sicherstellung von Social-Media-Compliance in Ihrem gesamten Unternehmen

Die geschäftlichen Vorteile von Social Media sind für Unternehmen in regulierten Branchen bereits zu zahlreich geworden, um sie ignorieren zu können. >>

The Five Step Guide to Better Social Media Security

In 2013, not a single month went by without news of a major brand's social media crisis. From Fortune 100 companies to some of the biggest news agencies in the world, social media security threats affect everyone. >>

Ensure Social Media Compliance Across Your Organisation

The business rewards of participating in social media have become too great to ignore for enterprises in regulated industries. >>

Guía de Seguridad: Cómo Implementar las Redes Sociales a Nivel Internacional

A medida que las organizaciones amplían el alcance de sus programas en las redes, los cargos directivos han de enfrentarse a los desafíos cada vez más complejos en seguridad que se presentan a medida que se produce la ampliación. >>

Introduction to Business Blogging

Learn how to use business blogging for marketing success. >>

From Employee to Advocate

Learn how Whole Foods mobilizes their team to share brand content. >>

Wiley's Sales Book Bundle - A FREE 128 Page Sampler

A diverse collection of Sales insights from leading authors in the field. >>

31 Tips For Generating B2B Website Leads

A guide for small and mid-sized businesses >>

4 Drivers of Mobile Sales Enablement Success

This eBook examines the reasons why new selling dynamics intensify the lack of alignment between sales and marketing and how to correct this issue. >>

SWOT Analysis -- Developing Your Strategy Skills

This free eBook describes the SWOT analysis, a technique that you can perform for products, services, and markets when deciding on the best strategy for achieving future growth. >>

Google Hummingbird - The Marketer's Guide

Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade. >>

The Social Marketer's Guide to Infographics

This report will look at infographics from the social marketer’s perspective. >>

Social Media Marketing All-in-One For Dummies, 2nd Edition -- Sample Chapter

This book includes checklists, case studies, and example to help you decide the best places to spend your marketing dollars. >>

Social Media Engagement For Dummies -- Free Sample Chapter

This eBook sample will help you build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaign. >>

Leveraging Your LinkedIn Profile For Success

This eBook will help you maximize your exposure and achieve verified results through LinkedIn. >>

Why Modern B2B Marketers Need Predictive Marketing

Predictive modeling is rapidly becoming something that every company needs to survive. >>

The Complete Guide to Twitter Analytics

For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter. >>

6 Winning Plays for Sales

Learn how to make marketing automation Sales' MVP. >>

Industry Experts Reveal Advanced Tips for Advertising on Facebook

Help your enterprise company succeed with these best practices from Facebook Ads experts. >>

Reach Your Target Audience With Facebook Analytics

Learn how to analyze the metrics that matter for your enterprise company. >>

The Essentials of Social Media - Free Kit

Download this kit to learn everything you need to know about Social Media. >>

25 Marketing Automation Tips Straight From Sales

Ever wonder how your sales team can benefit from a marketing automation tool? >>

Milestone CMO Compensation Report From CMO Council

Want to know what chief marketers are earning worldwide? Looking to see how you stack up against your peers? Need more ammunition to improve your compensation package or negotiate pay for a new CMO role? >>

Electronic Signatures: Removing the Last Bottleneck to Productive Digital Transactions

This white paper by author and business advisor, Geoffrey Moore, discusses the road IT is headed and what role e-signatures may play in this transition. >>

E-Signatures and Sales: How IT Can Enable the Business to Close Sales Deals Faster

Learn how IT departments can lead the business toward a solution that makes the sales process faster and more agile. >>

Adobe EchoSign for Microsoft Dynamics CRM

Learn how to send, sign, track, and file contracts without leaving Microsoft Dynamics CRM. >>

Adobe EchoSign for Salesforce

Learn how to send, sign, track, and file contracts without ever leaving Salesforce. >>

Demystifying Predictive Lead Scoring

We’ve invited the experts at SiriusDecisions to join us in this recorded webinar as we unravel the mystery behind predictive lead scoring. >>

Predictive Marketing: The Science Behind Marketing

One of the hottest trends in marketing and lead generation is predictive marketing. But what does it mean and how does it really work? Can it be implemented by mere mortals in marketing? >>

Predictive Lead Scoring - How To Turn Data Into Revenue

“Predictive Analytics” is the buzzword du jour, but how do I take advantage of it? Watch this webinar replay to discover how predictive lead scoring will put all of your data to work for you. >>

Marketing Automation -- Benchmark Summary Report

This report covers the most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them. >>

The B2B Social Media Book: Becoming a Marketing Superstar - Free Sample Chapter

Learn how to generate leads with blogging, LinkedIn, Twitter, Facebook, E-mail, and more. >>

Social Marketing to the Business Customer - Free Sample Chapter

This book will help you learn to listen to your B2B market, generate major account leads, and build client relationships. >>

Lead Generation for Dummies - Free Sample Chapter

Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring. >>

Social Marketing: How to Build an Employee Advocacy Program

This eBook will help employees use LinkedIn and Twitter to drive brand awareness, traffic, and leads. >>

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn

The content presented in this book excerpt will equip sales, marketing, and business development professionals with new and creative ways to develop and foster business through LinkedIn. >>

30 Minutes to Maximizing LinkedIn

Use this quick summary to help ensure that you don't miss out on what LinkedIn has to offer and get started (or restarted) - in a 30 minute read. >>

3 Keys to Quality Leads

Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation. >>

6 Ways To Get Busy People To Answer Your Emails

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

Successful Social Selling

How To Find, Manage And Close More Business From The Social Web >>

A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline

Understand the context in which marketing has become a technology-powered discipline. This book frames the epic collaboration underway between marketers and technologists. >>

The Essentials of CMO's – Free Kit

Download this kit to learn everything you need to know about executive marketing. >>

Silverpop Demo: Drive Marketing Results

Take a few minutes and watch this demo to learn more about how your organization can benefit from Silverpop's Engage platform. >>

10 Tips for Accelerating Your Pipeline

It's important for marketers and salespeople alike to start thinking about the health of their sales cycle -- because the longer your sales cycle, the longer it takes to bring in revenue. >>

Pardot + Salesforce: The Dynamic Duo

Learn how to create the ultimate sales and marketing tool by integrating Pardot marketing automation with Salesforce CRM. >>

The Complete Guide to Lead Nurturing

Learn the benefits of lead nurturing. >>

Mobile Sales Enablement Simplified

70% of sales organizations using tablets are reporting increased sales. Are you one of them? >>

The New Benchmarks for Pricing Excellence

Discover best practices and capabilities that are setting new standards for Pricing Excellence in B2B environments. >>

Electrabel GDF Suez Increased Sales Efficiency

Learn how Electrabel realized a 25% increase in sales efficiency when they introduced tablets with Showpad for sales reps. >>

Improving Channel Sales Productivity with Tablets and Mobile Content

Learn how the combination of a tablet and a sales enablement app can make what was a complicated sales challenge far easier and more effective. >>

The Definitive Guide for Better Pricing

Give your business a competitive boost by optimizing your pricing strategy. By focusing on four key areas, you can make sure that your sales team is selling on value and not depending on discounting to close deals. >>

Marketing Leader's Checklist: Is Your Team Tracking These Key Metrics?

To help save you time scouring the internet for information on how to close the loop, we've compiled a list of key metrics that you and your team should be tracking in order to achieve your marketing. >>

Don't Fish with Dynamite: What Fishing Can Teach you About Content Marketing

This ebook features an eye-opening look at how understanding a fisherman's approach to catching fish will teach content marketers how to create, distribute and capture leads from compelling content. >>

Abandonment to Acquisition: 5 Tactics to Reduce Mobile Channel Abandonment

Why customers are abandoning transactions in droves and why is it an accepted trait of the online retail buyer? Learn five practical tactics to apply to your mobile site or app to reduce abandonment, plus get examples of businesses that are already successfully applying these strategies. >>

Credentials as a Service: How the Cloud and Personal Credentials Management are Converging

This white paper will define the issues and opportunities that govern credentials management and provide a thought provoking blueprint for the next stage in online and mobile development. >>

To Beat Your Enemy, You Have to Know Your Enemy: 5 Ways Identity Theft Can Occur

Discover how you can prevent your fraud and decrease payment friction with this playbook. >>

5 Tips to Make Sure That Customers Transact With Your App

The Challenge for eCommerce Apps - Keep customers happy and generate revenue. >>

5 Tricks That Fraudsters Use to Target eGaming Operators

In this Playbook discover the results of conversations with exfraudsters and law enforcement officials about how fraudsters are targeting the online gaming industry. >>

Forrester's Market Overview: Employee and Customer Authentication Solutions

Dive into the trends of the frothy authentication market. >>

6 Keys to Sales & Marketing Alignment

Learn the sales and marketing benefits of better alignment with marketing automation. >>

The Definitive Guide to Employee Advocate Marketing

A seven step guide and checklist to ensure success. >>

Learn How IBM Transformed Their Sales Team with SugarCRM

IBM leveraged Sugar's unique user-focused CRM to transform its global sales organization, successfully deploying a new system for reps that manage millions of opportunities worldwide. >>

Online Community Strategy Guide

The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site. >>

Effective CRM solutions for SMBs

Learn about the many choices, challenges and benefits to select and implement a cost-effective and integrated CRM solution. >>

The Most Important Link You Have or Why I Love LinkedIn

How to use LinkedIn as a real asset to professionals, business owners, entrepreneurs and executives >>

Strike a Chord: Lessons for Making Your Web Content Resonate

Learn how successful content creators strike a chord with their prospects each and every time. >>

The Planner -- A Free Strategic Workbook for Growing Your Business with Effective Online Marketing

The Planner is the most comprehensive online marketing strategy workbook you'll find anywhere. >>

The Plan to Grow Your Business with Effective Online Marketing

Learn how to put the power of inbound and content marketing to work. >>

21 Pointers to Sharpen Your Website

Learn how to ditch the dull and make your website seriously sharp. >>

Making the Sound Choice: Avoid the Common Pitfalls When Choosing a SaaS Vendor

Organizations are frequently turning to SaaS solutions for their CRM needs. >>

Whiteboard Selling: Empowering Sales Through Visuals--Free Sample Chapter

Create compelling whiteboard presentations to engage your customers and win their business >>

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design--Free Sample Chapter

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide >>

The Presentation Lab: Learn the Formula Behind Powerful Presentations --Free Sample Chapter

Revealing the difference between great slides and great presentations >>

Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More--Free Sample Chapter

Experience the growth multiplier effect through transforming the distribution and sales network >>

Wiley's Brand Marketing Book Bundle -- A Free 141 Page Sampler

A diverse collection of Branding tips, tricks, and insights from some of today?s leading authors. >>

The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales--Free Sample Chapter

The small business marketing experts at Demandforce help owners kick off their online strategy >>

You've Heard of Candy Crush, Now Check out CRM Crush!

Avoid the pitfalls of managing your customers and projects without Insightly Small Business Customer Relationship Management (CRM). >>

Small Business Guide: What to Look for in a Customer Relationship Management (CRM) Application

You?ve outgrown Excel. Using your email system to track your customers has become overwhelming. What now? Here?s what to look for in a CRM app that will take your small business to the next level. >>

Insightly Small Business Customer Relationship Management (CRM) Overview

Running a small business? Learn how Insightly Can Change Your Life! >>

Sales Growth: Five Proven Strategies from the World's Sales Leaders--Free Sample Chapter

A comprehensive guide to how companies can drive sales growth >>

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter

This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. >>

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers--Free Sample Chapter

Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved--and the insight and confidence to use them. >>

Make It All About Them: Winning Sales Presentations--Free Sample Chapter

Debunks the myths of the traditional rules of presentations >>

Insight Selling: Surprising Research on What Sales Winners Do Differently--Free Sample Chapter

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? >>

20 Tips for the Customer-Centric Marketer

Learn how marketing automation can positively impact the overall customer-centric experience. >>

10+ Reasons Why Employee Advocates are Super Heroes That Will Transform Your Business

Download this infographic to learn more than 10 reasons why your brand should power employee advocates. >>

The Marketing Automation for Sales Playbook

Learn how automation enables marketers to better support their sales teams through features like improved lead qualification and lead nurturing. >>

The Marketing Automation Executive Value Guide

Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite. >>

10 Google Analytics Tools Your Business Should Be Using

Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences. >>

16 Social Media Marketing Solutions for Small Businesses

Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. >>

No Longer a Necessary Evil: How Modern CRM Empowers Sales

CRM has long been seen as a must-have sales tool. >>

Small Business CRM Systems: How To Increase Sales And Retain Valuable Customers

CRM is widely known as an automated means of collating and utilizing customer data. The newest CRM solutions utilize the latest developments in technology to help sales, marketing and customer service teams work much more efficiently. >>

Building Blocks of Next-Generation Customer Experience

Learn the benefits of a customer experience engagement layer to enhance the customer experience. >>

How Enterasys Saved $2M by Using

Learn how Enterasys delivered even better service to customers, by providing their agents with a more streamlined way to understand customers' technology footprint, service history, and maintenance contracts. >>

Social for Service — Service Cloud Demo

Watch this YouTube video demonstrating the benefits of making your call center social. >>

Turning Your Service Cost Center Into a Profit Center

Join Customer Service industry expert John Goodman as he dispels the myth that contact centers are always cost centers. >>

6 Secrets to Offering Exceptional Customer Service

In this free e-Book, see what you need to do to give customers what they want. >>

Create a Customer Service Process that Enhances Your Bottom Line

Learn why few customer complaints may mean a large pool of silent unhappy customers. >>

Hire Right, Higher Profits -- Free eBook Excerpt and 20% Off Book Offer

The Executive's Guide to Building a World-Class Sales Force >>

Transform Your Habits -- Free 45 Page Guide on the Science of Sticking to Good Habits, Making Changes, and Overcoming Obstacles

Learn How Psychology Makes It Easier for You to Live Healthy and Actually Stick to Your Goals >>

No One Hears Your Pounding Heart! The Ultimate Guide to Presentation Confidence

This guide will share both tried and true techniques to boost confidence as well as many that may surprise you. >>

8 Ways to Unlock Salesforce with Pardot

Learn how pairing Pardot and Salesforce can help create one sales and marketing funnel. >>

A Brand-Builder's Guide to the Universe

17 Ways to Build a Great Brand Today. >>

The CSO Toolkit

Learn how to improve sales intelligence, accelerate the sales funnel, and drive sales with marketing automation. >>

The Thought Leader Manifesto

Strategies for Building & Leveraging Your Influence >>

The LinkedIn Connection Conundrum--Who Should be in Your Network?

It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design. >>

LinkedIn Groups: Cash in on this powerful tool

Joining and participating in groups on LinkedIn is consistently ranked in the top features that people say really help them build and brand their business as well as find the perfect job. >>

10 LinkedIn Mistakes Companies Make

Having unprofessional or poor quality employee profile photos--or, worse yet, no photo at all! >>

The Definitive Worksheet to Optimize Your LinkedIn Profile Headline

Consider it your bumper sticker or a shortened version of your elevator speech. >>

The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search

Wayne Breitbarth's simple, user-friendly guide explains how to access the full power of LinkedIn. >>

8 Ways in 8 Days

8 Ways to Drive Free Traffic to Your Website in Just 8 Days! >>

Don't Whine About LinkedIn's Changes-Capitalize on Them!

Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard. >>

LinkedIn People Searching: Your Ticket to Improved ROI

LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you. >>

Top 5 Facebook Annoyances and How to Fix Them

Facebook may have been late to the #Hashtag world, but when it got into the fray it did so all the way. >>

Delivering the True Potential of CRM Through the Individual

Customer relationship management software has been used by organizations of all types and sizes for over 20 years. >>

12 Essential Tips for Socializing the Channel

In this white paper, we define a clear set of objectives and metrics with which to socialize your partner channel. >>

Learn Why Analyst Firm Ovum Names SugarCRM a Leading CRM

The latest release of SugarCRM's flagship product gives users new tools to build extraordinary customer relationships. >>

This is How i CRM: Redglaze Group Aligns the Entire Team to Deliver Customer Success

What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? >>

The CMO Toolkit

The CMO Toolkit explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel. >>

Marketing Automation Success Kit

A marketing automation system is an investment that needs to be properly researched. >>

Your Guide to Sales and Marketing Alignment

Learn how marketing automation can help your marketing team focus on passing along the right leads, and your sales team can focus on closing deals. >>

Guide to Inbound Marketing Best Practices

Learn best practices for successful inbound marketing campaigns. >>

What is Customer Service?

Too often, customer service is viewed as a department, a designated employee’s job role, or someone else’s responsibility. >>

Why Second-Hand Words Could Be Worth More Than Gold!

Any organization that localizes or translates content has three important language assets that it must protect. >>

Innovation Through Mobile

Wielding mobile to innovate brands, transform your business --and leapfrog the competition >>

The Mobile Revolution & B2B

Why Mobile Ignites a Revolution and the Marketing Imperatives for today's B2Bs. >>

Email Message Evaluator Cheat Sheet

Download this Email Evaluator Cheat Sheet to assess if your message will be read or deleted. >>

Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler

A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors >>

Voicemail Evaluator Cheat Sheet

Listen to the salesperson's message as if you were a prospect. >>

The Impact of Business Intelligence on Financial Planning, Budgeting, and Forecasting: Aiding Insight and Confidence

In Aberdeen's Financial Planning, Budgeting, and Forecasting: Removing the Hurdles, 43% of respondents noted that the top pressure facing organizations in their quest for forecast accuracy is market volatility. >>

Reducing Friction in the Sales Cycle: Best Practices in Sales Contract Management

“You've got to be kidding me! I can't send this contract to my buyer until WHEN?” This unfortunate phrase, likely uttered every day in some Business-to-Business (B2B) selling cycle somewhere, speaks to the all-too-common barriers that corporate bureaucracies inadvertently throw in front of professional sellers. >>

Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter

Reach, Engage, and Influence Marketing Decision Makers. >>

Social Insights Report: HR Executives on Twitter--Reach, Engage, and Influence HR Decision Makers

Despite all the technology available, your ability to reach, engage, and influence HR executives is still limited. >>

Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter

Proprietary audience development is now a core marketing responsibility >>

Using an E-signature Solution to Save Time and Money

Learn why your Sales, Finance and Human Resources departments should adopt an e-signature solution. >>

Your Image is Everything: Six Successful Logo Makeovers

Your company’s logo is one of your most visible and valuable assets. Ideally, your logo evolves over time. >>

5 Elements of Successful B2B Email Marketing

An email marketing campaign is a direct marketing tactic with relatively low costs and potentially high Return-On-Investment. >>

5 Reasons to Use Paid Search Advertising

When paid search advertising is done correctly it can optimize both your budget and your exposure to your target audience. >>

8 Clues That Your Company Needs a New Website

What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve? >>

What's in a Name?

The right business name will make you stand out from your competition, help brand your company, and steer potential clients toward hiring you. >>

2013 B2B Marketing Mix Survey Results

Sagefrog has released their marketing mix survey results! >>

Eliminating the Noise: Best Practices for the Five W's of Sales Intelligence

Much as a journalist is expected to report on the “who, what, when,” etc. when filing their story, professional Business-to-Business (B2B) sales reps are more likely to open doors, nurture opportunities, and close deals when they know more about their prospect or customer. >>

Crossing the Chaos: Managing Content Marketing Transformation

Most marketing leaders have bought into the concept of content marketing, but Aberdeen's new content marketing research shows a startling gap between the value of content marketing activity and the effectiveness with which firms execute. >>

Secrets to Optimize Field Service for Better Customer Experiences

Field service technicians are quite often the only representatives that ever set foot on a customer site to support customer service activities. >>

Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle

On average, prospects receive 10 marketing touches through the course of a successful buyer's journey (one that ends in “closed-won”). >>

Presentation Secrets--Free Sample Chapter

Plan, create, and deliver amazing presentations! >>

Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Leverage big data insights to improve customer experiences and insure business success. >>

The 2013 Marketing Analytics Benchmark Report

See how fellow marketers choose metrics, define ROI and turn marketing analytics into actionable items. >>

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices-- Complimentary Excerpt

Integrate your mobile marketing program and take your brand to the next level. >>

Inbound Marketing: Get Found Using Google, Social Media, and Blogs-- Complimentary Excerpt

Stop pushing your message out and start pulling your customers in. >>

Engagement Marketing: How Small Business Wins in a Socially Connected World-- Complimentary Excerpt

A definitive guide to growing your small business through "Engagement Marketing." >>

Up and Running with LinkedIn

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients. >>

Building an Integrated Online Marketing Plan

Learn how to integrate all the moving parts of a successful marketing strategy--email, social media, search, and more--without diluting your message is a critical skill for businesses large and small. >>

#CREATING THOUGHT LEADERS tweet Book01 (Normally $11.95)

Learn how to become a thought leader in your field. >>

Twitter User Guide -- Useful Commands and Shortcuts

With this cheat sheet you will receive daily updates in your email for free, courtesy of Make Tech Easier. >>

Distributing and Marketing eBooks

Are you writing an eBook? Or maybe you already have an eBook file. Where do you begin? This course is your first step on the road to publishing success as you learn about eBook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the eBook marketing basics every author should know to launch their book effectively. >>

Facebook for Your Business

The large and highly engaged Facebook audience makes it a natural place to start marketing your business. >>

Right or Kind? Navigating the Soft Skills Revolution

We often think that quick communication saves time, which is true in some cases. >>

WebinarReady™: A Step-by-Step Guide to Hosting Successful Webinars

Like any good performance, the live webinar should capture attention and stir discussion. For the content marketer, this conversation ends only when the curtain falls on a successful sale. >>

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding. You know you've got something that's going to totally rock the industry. >>


With the release of “The Definitive Guide to Marketing Automation”, Marketo once again demonstrates its understanding of the market and what businesses need to know about marketing automation. They provide a great illustration of how content and lead generation play a significant role in the effectiveness of a platform. “If marketing automation is the rocket, then content and lead flow are the fuel.” >>

Customer Success Programs: Tools to Close Deals

Few marketing programs match the effectiveness of a comprehensive customer success program >>

Three Essentials for Maximizing Partner Marketing Success

How to align efforts and get the best results with business partners. >>

The Sales Magnet

Wouldn’t it be great to have tons of quality leads without ever cold calling again? >>

Power Prospecting Sales Kit

It’s not uncommon to lose focus on your pipeline--or funnel--and consistently filling it with new opportunities. >>

Email Power Prospecting Sales Kit

Email prospecting is hot and it feels much less threatening than cold calling. >>

Developing Brand Identity Collateral

Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. >>

Service Failure

Are you endlessly trying to improve your organization's customer service efforts, but getting so-so results? There may be a culprit in your organization that you've never considered. >>

8 Simple Rules to Globalize Your Content Now!

This fast and fun eBook takes you through 8 simple rules you can use to prepare your content for the global marketplace. This content is being published here as an eBook for the first time. >>

Shepherding Your Content for Operational Efficiency

Sure content is king. Everyone knows that. But what a lot of companies don’t know is how people, processes, and technology can be used together to make all your content producers more efficient. >>

Overemphasis on Profit Erodes Your Bottom Line: Why purpose-driven salespeople wildly outperform their quota-driven counterparts

Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. >>

Your Guide To Pinterest

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

State of Marketing 2012

The findings of the 2012 “State of Marketing” report indicate that the role of the CMO now encompasses more critical customer touch-points that directly impact the customer experience. >>

Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance

Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition, and shortening selling cycles. >>

Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer

An initiative to explore where and how Mobile Relationship Marketing (MRM) is being embraced across multiple industries. >>

Content 2 Customer (C2C): 3 Strategies for Content in a Multi-Channel World

Content marketing is on the rise. With so much custom content being created every day it can be difficult to break through the noise and reach your target customers. Marketers often get lost trying to decide what type of web content to create and what channels to utilize. >>

2013 Sales Gravy Guide to: Setting Winning Goals

Your time is now. The 2013 Goal Planning Guide is designed to help you make tough, clear decisions about what is most important to you, what dreams are priorities, what goals you will achieve, and what really motivates you to take action. >>

Social Media Wrap Up Report: December 2012

This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best suited for organizations getting started in social media or looking to freshen up their campaigns. >>

30 Social Media Marketing Ideas for the Holidays

The Holidays are a wonderful time for so many reasons and they're a wonderful time for marketers to engage their customers in social media. >>

Social Media Wrap Up Report: November 2012

This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best suited for organizations getting started in social media or looking to freshen up their campaigns. >>

Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary

Download this kit to learn everything you need to know about Marketing. >>

1000 Fans in 30 Business Days

It's never easy to build something from nothing. Creating your Facebook presence from ground zero is no different. After all, if nobody knows about your page, how can you expect to take advantage of the viral benefits that Facebook can provide? >>

Revenue Velocity: Seven Methodical Approaches

In this special report by Smart Selling Tools, you'll learn about 7 methodical approaches for increasing your revenue velocity--both the speed at which you book revenue and the amount of revenue you book. >>

Maintaining Customer Relations and Why Is It Important? - Free 46 page eBook has put together a helpful eBook to help companies to understand their customers and implement Customer Relationship Management. >>

iBooks Author Essential Training

In this course, author and educator Chris Mattia demonstrates how to use the Apple iBooks Author application to create and publish your own iBook, without extensive design or publishing experience. >>

The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest

Download this kit to learn everything you need to know about Marketing. >>

The Essentials of Sales Kit - Includes a Free Power Principles eBook

Download this kit to learn everything you need to know about Sales. >>

Marketing Through the Seasons

Your guide to creating a marketing plan for every season. >>

Email Marketing Handbook: Second Edition--Free Excerpt

The second edition of this handbook is written to encourage calculated iteration within your email marketing program. >>

Social Marketing ROAD Map Handbook -- Free Excerpt

Based on the ROAD Map methodology, this handbook is a step-by-step guide to mapping your social marketing strategy. It is loaded with research-based insights on proven practices, hands-on worksheets and checklists, and social marketing case studies featuring the real life successes of marketers like you. It is intentionally “social media brand agnostic,” meaning that familiar brands like Twitter, Facebook, LinkedIn, etc., are used only when necessary as tactical examples. The purpose of this approach is to help you develop a strategy that will outlive technology brands that are often here today and gone tomorrow. >>

MarketingSherpa Email Awards 2012

The tactics, strategies and best practices in their channel of choice continue to evolve. This special report showcases email campaigns that went beyond "batch-and-blast" and forged exciting tactics to drive great results. >>

2011 B2B Marketing Advanced Practices Handbook -- Free Excerpt

In order to succeed, it is essential for Marketing to make a measurable contribution to sales pipelines and revenue. >>

Marketing Wisdom for 2012

Real-life stories of success and lessons learned from the MarketingSherpa community. >>

2012 B2B Marketing Benchmark Report -- Free Excerpt

This 2012 edition of the B2B Marketing Benchmark Report will examine the top challenges B2B marketers are facing, the barriers that exist in preventing success, and best practices in overcoming them to attract and convert the modern B2B buyer. >>

2012 Email Marketing Benchmark Report -- Free Excerpt

Will examine the barriers that exist in preventing subscriber engagement and the best practices to increase the accuracy and velocity of email communications. >>

2012 Executive Guide to Marketing Personnel - Free Excerpt

In this groundbreaking guide, MarketingSherpa has culled the insights from more than 1,600 marketers to formulate the most extensive study in the industry. >>

2012 Search Marketing Benchmark Report PPC Edition -- Free Excerpt

Looks at the state of the PPC market, and also explores how marketers are using social, local and mobile marketing to extend their PPC marketing tactics. >>

2012 Search Marketing Benchmark Report SEO Edition -- Free Excerpt

Is a comprehensive reference guide containing more than 150 charts with analytical commentary, hundreds of informative insights from your peers, several abridged case studies of real-life search and inbound marketing campaigns and more. >>

Social Media Marketing with Facebook and Twitter

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. >>

The Essentials of Sales Kit - Includes a Free ABC of Sales eBook

Download this kit to learn everything you need to know about Sales. >>

The Social Marketer's Guide to Pinterest

Pinterest is more than just the hottest social media phenomenon of 2012, it is a valuable new channel of addictive viral exposure and new customers for a growing number of web sites. For marketers, there are opportunities and challenges that are quite different from those at Facebook and Twitter. >>

Content Marketing Strategies to Use Today!

Download this free content marketing white paper to gain valuable tips and advice about how to improve your overall content marketing program. >>

60 Low & No Cost PR & Marketing Strategies

The community has come together to offer 60 different strategies for you to create awareness and reach new customers, many of which are entirely free. >>

Content Syndication Options for B2B Technology Marketers

You've spent the time and money to produce your content. Now you want to get it in front of as many prospects and customers as possible. Content syndication is an effective way to quickly expand your reach. >>

The Essentials of Online Marketing - Free Kit

Download this kit to learn everything you need to know about Online Marketing in 2014. >>

An Inside Look Into How Groupon Does Support

Learn how Groupon has managed to keep its 25+ million customers happy through innovative and creative customer support with this free white paper. >>

10 Things You Can Do with the iWay Adapter

The iWay adapter is a robust, market-leading tool, which provides interface and integration touchpoints for all applications and services. >>

Get into Google+

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

Social Media Marketing with Facebook and Twitter

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. >>

Online Reputation Management White Paper

Download this free Online Reputation Management White Paper that will give you tips about how SEO, link building and social media marketing all impact the online reputation of your business. >>

Local SEO Tips to Increase Website Visitors

Download this free Local SEO White Paper that will give you local SEO tips to increase the visitors to your website. >>

The ABC of Sales: Lessons from a Superstar

Billion Dollar Sales Expert Shares Secrets on How to Become a Sales Superstar. >> The Definitive 5-Step Guide to Make Money Blogging

This free eBook debunks common misconceptions about making money online and unearths the secrets of becoming successful by providing tips and tactics experienced first-hand from the creators of >>

What's Your Purple Goldfish

How do you stand out in a sea of sameness? >>

Inbound Marketing 101: Tips for a Better Inbound Marketing Program!

Download the free 9 page Inbound Marketing 101 eBook that provides useful tips to help marketers improve their Inbound Marketing program! >>

B2B SEO eBook: Tips for B2B SEO

Download the free 15 page B2B SEO eBook that provides useful tips to help marketers improve their B2B SEO program! >>

Online Marketing Fundamentals

In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. >>

Google Calendar Essential Training

In Google Calendar Essential Training, Google Apps trainer Susan Cline demonstrates how to use this web-based application to manage both personal and professional schedules. >>

Social Media Wrap Up Report: January 2012

This guide provides a comprehensive synopsis for small, medium and large companies alike. It is best suited for organizations getting started in social media or looking to freshen up their campaigns. >>

Understanding: E-Business Sales Funnel™ Theory

With this ebook you will learn how to achieve your targets, become more innovative and most of all, maximize the return of investment of your campaigns. >>

Effective Email Marketing Strategies

In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns. >>

Sales 2.0 for Dummies

This must-read for B2B marketers will help you improve Lead Generation and clean up your pipeline. Generate better leads for better sales results. >>

Making Lead Scoring & Nurturing Work

Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks. >>

99 Questions To Jump Start Your Partner Channel Brain

Give your team an opportunity to creatively think about how they can help your Channel Partners more effectively. >>

Google Calendar Essential Training- Free Video Training Tutorial

In Google Calendar Essential Training, Google Apps trainer Susan Cline demonstrates how to use this web-based application to manage both personal and professional schedules. >>

Online Marketing Inside Out- Free 39 Page Preview

Online Marketing Inside Out is an invaluable resource for anyone wanting to market products or services on the Web. >>

The SEO Business Guide - Free 61 Page Preview

The SEO Business Guide gives you proven white hat, SEO information to help you dominate your market, increase your revenue, and gain better job opportunities with your new skills. >>

2011 B2B Marketing Mix Survey Results

Conducted during the summer of 2011, the report is comprised of feedback from over 125 marketing and management professionals. The data includes valuable insight into business-to-business marketing strategies, budget allocation, and trends. >>

Noob Guide to Online Marketing: A 6 Month Course to Take Anyone From Zero to Hero

A 62 page/6 month guided course to marketing your business online - includes a giant 15 million pixel infographic designed to guide new internet marketers! >>

Facebook Essential Training - Free Video Training Tutorial

In Facebook Essential Training, Garrick Chow shows how to navigate the world of social networking and put the best face forward online. >>

Create Better Slides and More Effective Presentations

Learn the science behind, and the how-to principles of, creating slide presentations that excite and engage your audience. >>

Social Media Tools: A Cheat Sheet for Technology SMBs

Are you in love with the marketing potential of social media, but intimidated by all the tools and resources needed to execute a program? Let VOXUS help you build your social media toolkit by providing a cheat sheet for tools and resources. >>

Tweets, Tweeps and Twitches - The Basics for Using Twitter to Boost Your Business

Twitter can be a great resource for building your business brand. Here's an introduction to this powerful social media tool, and pointers to get you started on media and customer outreach. >>

Free Wire - The Ins and Outs of Free Press Release Wire Services

Tight budgets and tough economic times are driving interest in the broad range of "free" wire services for release posting. Are they effective? This white paper compares and contrasts 17 of these services to get to the heart of the free wire business. >>

Guide to the Multi-Channel Customer Experience

Learn how to close the gap between your company website and contact center. >>

Take Advantage of Facebook's Ad Platform: Strategies to Get Great ROI (from MarketingSherpa)

Discover how to reach your customers through Facebook with this informative tipsheet. >>

High-Tech and Telecom Customer Service and Support: Knowledge Management is NOT an Add-on!

This white paper for high-tech customer service professionals explores the advantages of a truly knowledge-centered support initiative. >>

Close the Multi-Channel Customer Experience Gap

This white paper will describe the business imperative for closing the multi-channel customer experience gap and discuss how doing so gives you opportunities to differentiate your business. >>

Solving the Five Types of Online Customer Struggle with Bruce Temkin

Learn how your organization can decrease abandonment rates, raise customer loyalty and increase the value of your online channels. >>

Advanced Site Optimization: Second-Generation Digital Analytical Tools

Learn how a new breed of technologies is emerging -- second-generation digital analysis applications -- within the web analytics, customer experience management, and testing and optimization sectors. >>

Top 11 Things Facebook Page Owners Need to Know About the New Page Format

Explore simple things you should know concerning Facebook Business updates! >>

7 Effective Facebook Pages and 23 Facebook Marketing Ideas eBook

Discover how to create a standout Facebook page for your business! >>

The Facebook Marketing Guide

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

American Marketing Association and ReadyTalk Present: Best Practices for Webinar Planning and Execution

A successful web event can help strengthen a company's brand awareness, increase exposure in the market, and generate qualified sales leads. If done right, it can elevate an organization's credibility and reinforce its position as an industry thought leader. However, running a high-profile web event can be intimidating and challenging. >>

SEO Best Practice Checklist Guide

Download this FREE 22 Page SEO Best Practice Checklist Guide to help increase website visitors from the search engines! >>

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

This research report describes proven approaches to increasing the value of content as a key component of strategic brand management and marketing communications for global businesses. >>

Leveraging Social Media to Make Your Webinar a Success

Use Social Media to Make the Most of Your Lead Generation Webinar. >>

Best Practices for Making Your Webinar a Success - Plan, Plan, Plan

Learn how to design an online event that will reap the benefits of high registration, retention and attendance rates. >>

Best Practices for Making Your Webinar a Success - Engage the Audience

Learn to Make Your Webinar Event Exciting and Relevant - and Deliver What You Promised. >>

Best Practices for Making Your Webinar a Success - Post-Event Evaluation

Maximize ROI for Your Webinar Investments - Learn What Worked and Didn't Work. >>

ReadyTalk Web Events Best Practices with the American Marketing Association

Best Practices, Tools and Samples for Planning and Executing a Successful Web Event. >>

360 Degrees of Insight, Refining Innovation with Voice of the Customer

Learn what happens when an organization effectively bridges the gap between Voice of the Customer programs and product innovation processes to drive profit and customer loyalty. >>

The Top 10 B2B Marketing Mistakes...And How to Avoid Them

A crowd-sourced eBook lead by Dianna Huff and Mac McIntosh. They asked their respective networks to submit the top ten B2B marketing mistakes they see other marketers making. From email to social media, people expressed their opinions – and often quite passionately! >>

Smart Selling Tools for Inside Sales 2.0

Attention inside sales and sales managers—it's about time you made your way out of the confusing sales tool glut and picked the essential tools you need to survive and thrive in today's new economy. >>

5 Secrets for Leveraging Analysts Relationships to Gain Market Traction

The analyst game: What it is and why it's so important. >>

Your Guide To Create Professional Documents on Word

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

The 5 Deadliest Marketing Mistakes

To err is human, but some mistakes are bigger than others. Here are the five most painful, most horrific, most DEADLY marketing mistakes you could inflict on your company. >>

B2B Blogging eBook - Basics, Best Practices... and Blunders

Why are we blogging? If you're reading this eBook, you're probably working on a blog for your company, or perhaps considering one. And it's very likely that at some point in this process you've asked yourself, "Hmm… tell me again why we're doing this?!" There are lots of good reasons – and you've probably heard them all – but we contend it all gets back to one thing…Making Money. >>

FREE White Paper: Boost your Seller and Product Reviews in Google Shopping and AdWords

Generate seller ratings with eKomi's intelligent software and increase your sales, trust and customer loyalty. >>

5 Management Blunders Causing Sales Impotence

A brief manifesto calling for the return of inspirational leadership, delineation of duties and systematic marketing support for your sales team. >>

FeedFront Magazine

Is the official magazine of Affiliate Summit. The magazine is dedicated to bringing ideas, resources, and opinions from Internet marketing innovators to you before your next project or venture. Get the insight on the front end, rather than feedback after you've executed. This magazine is for the futurists; the next-gen marketers; the early adopters in affiliate marketing. >>

Angry to Evangelist – Six Steps to Flip the Switch from Angry Customer to Loyal Fan

As you read through these six steps, think about prior experiences you've had with your customers. Take the time to think through those situations and come up with ways you could have made them better. You may be practicing some of these steps already, but that doesn't mean you can't improve. This eBook will provide you with some examples of what you can say/write, but please don't consider them a script. Throw your scripts away. Your attitude, sincerity, and a well thought out strategy are all you need. >>

How to Create a Customer-Focus Mindset and Drive Business Growth

Focusing on the customer experience is critical to the success of any business. This guide will walk you through customer-focused solutions and provide tips for building long-term loyalty and profitability. >>

The Definitive Guide to Automated Competitive Price Comparison

Get smarter about competitor and supplier pricing to build a competitive and strategic advantage. Understand the critical elements to choosing the right solution for your business needs. >>

Five B2B MarCom Strategies to Increase Sales Now - Free eBook

YouTube. Twitter. Blogs. Podcasts. White Papers. Search. Direct Mail. Trade shows. Webinars. Networking. TV commercials. Prints ads. LinkedIn. Facebook. Digg. >>

Building Customer Confidence through Positive Site Experience

Customer experience is a critical component of Continental's corporate DNA. See how Tealeaf helps the airline build trust and loyalty. >>

Drive Site Redesign Success

The Keys to Preventing Costly Site Failures and Achieving the ROI You Expect. >>

Improve Customer Conversion, Satisfaction and Retention With the Right CEM Solution For Your Business

Quicken Loans relies on Tealeaf for unprecedented visibility into the online user experience for its retail mortgage web site. >>

Capturing Untapped Revenue

Learn how customer experience insights improve remarketing and customer revenue recovery. >>

Google Website Optimizer Essential Training - Free Video Training Tutorials

In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. >>

10 Tips And Techniques For More Effective Presentations

Breaking the mold and standing out from the crowd. >>

5 Ways to Persuade your Target Audiences

Learn how Marketing Professionals are using BluePrinting technology with positive results. >>

Web 2.0: Engaging Customer Passion

By selecting the right tools for your company's particular product, brand or campaign, your organization can fulfill the desire and expectations that customers now have for interaction. >>

Multi-channel Marketing

This white paper is intended for marketing professionals who want to integrate their business processes with a content management system to achieve coordinated and consistent messages for multiple target audiences. >>

What to Look for in a Call Center: A Free Guide on Making the Right Choice

These days it seems nearly every business, whether large or small, is using a call center. Does your business need one, and if so, how do you choose the right type of call center to fulfill your needs? >>

Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison -- Free 27 Page eBook

Without alignment between sales and marketing, organizations can't operate at their full potential. >>

The State of Social Media Around the World 2010

Visualize social media adoption on a global scale. >>

The State and Future of Twitter 2010

Twitter has flourished into a living and breathing organism whose characteristics are dictated and personified through their Tweets and the Tweets of those they follow. >>

Redefining Viral Marketing

Content, no matter how brilliant, creative, abstract, or controversial, is not inherently viral. >>

Web Strategy 3.0: e-Business Leadership through Customer Centric Internet Platforms - Free 24 Page eBook

Learn more about advanced and customer centric web strategy including topics like driving traffic to your website through multiple channels (Social Media Marketing, SEO, SEM), converting website visitors to leads, CRM, concepts for online customer service, and much more. >>

New Marketing Technologies Drive Revenue for Network and Telecom Product Companies

Marketers build emotional connections between complex Telco infrastructure managers and buyers of products, with 3D Interactive Product Demonstrations. >>

Using Social Media to Connect With Your Customers Online -Free 93 Page eBook

Social media isn't just a list of destinations. It's a new standard of expectations. Connect with your customers online or your competitors will. >>

Let's Talk Social Media for Small Business (Version 2) - Free 41 Page eBook

Feed the Social Media "Beast" and you'll see it pay dividends. >>

Justifying a Greater Lead Generation Budget for 2011

Learn how top B2B Marketing Performers are selecting the best offers, incorporating lead gen analytics, and more. >>

High Tech Customer Service and Support: Using Analytics to Build a Roadmap to Success

This white paper for Customer Service Professionals in High Tech, examines today's requirements for multi-channel customer support metrics. >>

Make Support Social: Turn Customer Engagement into Customer Success

This paper for Customer Service Professionals examines trends in social media and provides specific guidance for creating a social support action plan. >>

Social Media Marketing GPS -- Free 91 Page eBook

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls. >>

Transforming Field Service Operations with Mobility

Mobility in field operations increases performance in ways that resonate throughout your enterprise—affecting everything from customer retention to profitability. Download Transforming Field Service Operations to learn more. >>

Smart Marketing: Marketing Fundamentals During the Recovery

Learn valuable lessons on how to fine tune your internet marketing and advertising campaign during this economic downturn. >>

Locating Businesses Most Likely to Puchase Server Virtualization Solutions

Technology solution marketers generate higher response rates and lead conversions utilizing advanced targeting technology. >>

5 Steps to a White Paper that Pulls in the Perfect Prospect -- Free 25 Page eBook

This e-book is a must-read for those who want to take their white papers and lead generation to the next level. >>

A Content Strategy for Marketing Automation-Driven Demand Generation

How to implement a content strategy to drive lead nurturing and other engagement tactics. >>

The Essential Marketing Automation Handbook

Learn 15 crucial steps to successful B2B Marketing Automation. >>

Social Media Marketing: How to Build a Socially Armed Team

Where to start, what you need, and how to get organized. >>

Why WebEx? Discover the Benefits of Real-Time Web Collaboration in Your Organization

Learn how WebEx conferencing can increase productivity, reduce time-to-market, save travel dollars and improve communications. >>

Ramp Up Revenue and Jump Start Growth with Online Meetings

Discover four tips for growing businesses with an eye on the bottom line. >>

Maximizing Sales Using Simulation Analytics with

In this paper Emasys defines a dynamic sales process and propose five questions to show how pipeline simulation can provide the metrics you need to establish and sustain a dynamic sales process for the Salesforce CRM suite. >>

42 Rules of Social Media

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, “what do I do with social media?” >>

42 Rules of Marketing

The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. >>

Learn How Brands Can Grow Online Sales

Shopatron is the leader in retail-integrated eCommerce and in-store pickup solutions and shares experience from working with over 700 brands for online sales. >>

Want In-Store Pickup for Your Online Store?

Shopatron is the leader in retail-integrated eCommerce, order management and in-store pickup solutions. >>

Insider's Guide to Internet Marketing: Get. Convert. Measure.

Learn what it takes to increase revenue online! >>

BlogNotions Affiliates Newsletter: Monthly eNewsletter Featuring Blogs from Industry Experts

Receive the BlogNotions monthly email series and stay up-to-date on the latest in the affiliate marketing space with insight from the web's most respected super affiliates. >>

Paid Search Best Practices

10 secrets to running a paid search campaign. >>

Start With A Lead: Eight Critical Success Factors for Lead Generation eBook

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people. >>

Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers

In today's economy, how do we effectively use today's marketing tools to speak with our customers? >>

The eBook eBook: How to Turn Your Expertise into Magnetic Marketing Material

Everybody's talking about eBooks. Wouldn't it be nice to find an efficient, effective way to write them? To create the kind of compelling, credibility-building content that customers, influencers and prospects seek, share and read? Look no further. The eBook eBook is here and available for free. >>

Sales Forecasting: It's a Risky Business

Sales forecasts are the bottom line for sales organizations, and the driver of many downstream business decisions. Their importance is unquestioned, so why then is it that 60% of companies are unhappy with their sales forecasting results? >>

Social Media Marketing Case Study – Retail Site

Do contests really work in Social Media Marketing for online retailers? Can they be measured? Learn how an online clothing retailer entering a new market was able to leverage Social Media contests to produce a 122% increase in online sales and a 115% boost in search engine traffic. >>

How to Triple Your Lead Generation Productivity with Lead Nurturing

Discover how to triple your lead generation performance and boost revenue with lead nurturing. >>

Case Study: Search Engine Optimization and Link Development Success Strategies

Search Engine Optimization and Link Development Case Study Proves Power of Search Friendly Content. >>

Case Study: Pay Per Click Success Story

Pay Per Click campaign not performing? Learn how a non-profit healthcare organization optimized their PPC program, tripled visits to their site and saved money! >>

Business-to-Business High-Tech Lead Farm™

Download this FREE white paper to discover how B-to-B High-Tech Lead Farm™ methodology optimizes demand generation campaign performance. >>

Displaying your Physical Products and Delivering a Compelling Customer Trade Show Experience

Learn how Marketers use Interactive Product Demonstrations to engage and excite! >>

When ROI Matters Most, Discover New Marketing Technologies for Displaying Physical Products at Trade Shows

Doing more with less, a must read for Product Marketing Professionals who display products at trade shows. >>

Bringing Your Medical and Scientific Devices to Life

Learn why medical device and scientific instrument manufacturers are exploiting 3D Interactive Technology for their marketing and sales. >>

Customers Connect with Network and Telecom Products Like Never Before

Discover how Marketers use 3D Interactive Product Demonstrations to bring Network and Telecom's complex products to life. >>

10 White Paper Marketing Tips

As a Marketing Professional, learn best practices for promoting your products and services through white papers. >>

Stop Wasting Money! Reduce Spend without Reducing Overall Performance of Your PPC Campaigns

Discover 7 key strategies to help reduce your PPC campaign spend without impacting performance. >>

Spot and Avoid the Predators of Search Engine Marketing Malpractice

With friends like these who needs competition? Discover the tell-tale signs of search engine marketing malpractice. >>

8 Critical Success Factors for Lead Generation

For the Marketing Professional, learn from a lead gen pioneer how to drive more, high-quality leads. >>

9 Strategies to Significantly Improve Your Online Lead Generation Campaigns

Learn nine quick steps that can be easily implemented and are highly effective at maximizing your campaign ROI. >>

Questions to Ask Your Prospective Paid Search Advertising Agency

Learn the key questions to ask before choosing an agency to manage your paid search advertising. >>

B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads

Learn how to fill your sales pipeline with quality leads through better offers. Download this FREE white paper to discover the top lead generation techniques. >>

Turning Leads into Sales for users with Integrated Voice, Messaging in CRM

If you are a user, Ribbit can unify your mobile phone, CRM, and email. Voice-to-text transcription drives sales productivity. >>

A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs

Explore quick tips and best practices that will help you produce necessary components to ensure success for your online programs. >>

Power Principles – Free eBook

Sales guru Jeb Blount gives you the 5 principles that virtually guarantee success in sales. >>

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

Anticipate your prospects' needs and satisfy their objections to move closer to a sale. >>

Improved Customer Service: Thriving in a Down Economy

Discover how the right technology can help your company throttle up customer loyalty by providing a better customer service experience while keeping costs low. >>

Exploiting Behavioral Analytics Throughout Internet Sites

Learn how your web analytics data can be converted into real business value. >>

Which CMS Is Right For Me?

Know what's out there and what will work best for you before choosing a CMS. >>

Leveraging Real-Time Web Collaboration to Improve Your Sales Process

Learn what to look for in a Real-Time Web Collaboration Solution. >>

How to Deal with Upset Customers in the Call Center

Are you a Call Center Manager looking for ways to train your employees on how to deal with unhappy customers? >>

Battle Plan: Multilateral Online Marketing (MOM)

In the face of a tough economy, learn how to lower marketing costs and increase market share by effectively managing multiple online marketing initiatives at the same time. >>

Common Short Codes: The Time Is Now for Mobile Marketing

IDC's perspective on the future of mobile marketing and how to reach over 270 million consumers using short codes... >>

The Short Code Marketing Opportunity

Learn more about short code marketing, the audience and what the marketing opportunity is for this growing channel. >>

3 Steps to Developing Effective Calls to Action

How to create calls to action that will lead to sales engagements. >>

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

Avoid wasting resources on strategies and messages targeted at the wrong audience. >>

Marketing in a Slow Economy Requires a Laser Focus

Three steps toward better results from your lead-generation activities. >>

Lead Life Cycle Optimization: 2008 Analysis

Find out the 7 key trends in lead life cycle optimization from 2008 and learn where the market is going in 2009 with this free report. >>

Replacing your Web Content Management System

Read this white paper on replacing your CMS and the business goals you need to keep in mind. >>

Click to Chat: Best Practices to Drive More Sales and Better Customer Service with Proactive Chat

Download the Expert Guide today to better understand how your organization can benefit from proactive chat. >>

Marketing Campaign Development

What Marketing Executives need to know about architecting global integrated marketing campaigns. >>

42 Rules of Cold Calling Executives

Understand the dynamics of a cold call and how you can manage those to get results. >>

The Importance of Blogs in Your Marketing Efforts

This White Paper is written for marketers and explains why Blogs should be a part of every marketing campaign in 2008. >>

The Customer-Centric World Means 'The End' for Traditional Advertising and Marketing

Learn the four key strategies critical for customer centric success. >>

Making Your Marketing Content Count with a CMS

Learn how the CrownPeak CMS can help align your goals and tools for effective online marketing. >>

Selling Content in the 'Free World' and How your CMS Can Help!

Learn how content providers and online marketers can stay in the game with an effective CMS. >>

Jivox Online Video Advertising: Real Customers. Real Success.

Learn how businesses have used AdSlate to effectively market their products and services online. >>

10 Critical Elements for a Successful Google AdWords Campaign

This White Paper is written for marketers who have some familiarity with the Google AdWords program but want to improve their Cost Per Click results. >>

Determining the Best Keyword Strategies for Your SEO and SEM Campaigns

Keywords are not just single word phrases anymore; they are growing and live lists full of robust combinations of core keywords plus many qualifiers. >>

Website Redesign and Search Engine Optimization – Keys For Success

Discover how a well executed strategy will ensure a smooth transition with new & optimized content, providing increased value for users & search engines. >>

Do's and Don'ts of Search Engine Optimization

Examine the proper techniques of Search Engine Optimization as well as which ones to avoid. >>

Search Engine Optimization and Web 2.0

Don't fall into the "Web 2.0 will fix SEO for our site trap." Find out how to address common misconceptions. >>

Search Engine Marketing for Decision Makers

Learn how Search Engine Optimization (SEO) and Paid Search (PPC) can be one of the most effective components in your marketing mix -- as long as you make the right decisions. >>

8 Surefire Strategies for Monetizing Your B2B Website

Discover how to maximize your revenue potential by utilizing the traffic you already have. >>

The Most Overlooked Part of your Conversions in Online Marketing: Managing Landing Pages

Discover the Top Ten Best Practices of Landing Page Management. >>

Increase Revenues and Protect Brands with Email Reputation Management

This white paper is an outstanding resource for marketing, brand management, e-commerce, operations and Web 2.0 teams in enterprise, agency and solution provider organizations concerned with spam, blacklists and email deliverability issues. >>

Why Business Acumen Wins More Sales

Learn how to Improve Sales Success with Business Acumen Training. >>

Marketing Management In A Web 2.0 World

A collection of online marketing best practices. >>

Extraordinary Customer Service

Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach

Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

Fundamentally Changing How Products are Presented at Tradeshows

Learn how Network specialist, Ciena Corporation, won Globalcomm Best in Show Award. >>

How To Choose An Email Marketing Vendor

Learn what critical factors you need to weigh when picking an opt-in email marketing vendor that can maximize your campaigns. >>

Contact Center On Demand: Right Price – Right Results

With contact centers under increasing pressure to make their resources more accessible to their customers and reduce costs, recent research from the Aberdeen Group reveals that hosting contact center capabilities is one of the top three strategic initiatives companies will take in the next few years. >>

12 SEO Campaign Killers

Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

The Dawn of a New Industry - Internet Video Production and Marketing

Learn how to effectively produce online video marketing campaigns that can generate more leads and sales for your business. >>

Entellium CRM Buyer's Guide

A comprehensive guide about the benefits of CRM >>

How to Outsell the Competition: The Benchmarking Edge for Successful Sales Execution

Learn how to help sales managers succeed by implementing data driven decision-making. >>

Technology B2B Sales Lead Success Checklist

Determine if your technology company is doing all it can and should be doing to turn leads into sales. >>

Things to Consider When Choosing a Call Center

Learn what to consider when choosing an outsourced call center and how its performance can affect your business. >>

Customer Service and Support - Customers Versus Companies

High-Tech Service Providers: Companies and consumers differ dramatically in their impressions about service. Are you on the same page with your customers? >>

An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products, Services, and Brands

Explore the Dark Side of online behavior aimed at corporations and other institutions in this Executive Version of a Harvard Research White Paper. >>

Beyond Demographics: Add Lifestyle Information to Improve Direct Marketing Results

Discover an efficient way to gain insight into consumers' interests through the utilization of lifestyle and interest data. >>

CRM Technology Briefing Report: Neocase Software for Customer Support

Build a knowledge base that can be used for continuous learning and rapid resolution of customer requests. >>

Self Service Drives Dollars for the Contact Center

Learn about a cost-effective customer service solution for mid-market companies concerned with differentiating their business through the quality of support they provide. >>

Social Media Marketing: 12 Essential Tips for Success

Learn how to effectively engage customer communities with a new, social marketing mix. >>

Experience Delivered:The Evolution of Enterprise Content

Senior Level Marketers: Gain a significant online competitive advantage. Move beyond basic Web Content Management (WCM) to derive greater value from new and existing content. >>

A Question: Why Is It So Tough to Sell and What to Do About It?

Explores the 'buy side' of selling and current impact on the buying process and the buyers. Part I of a three-part series. >>

Making the Case for Social Media Strategy

Explore how to use social media and marketing strategies to understand and engage your audiences more deeply – with demonstrable business results. >>

Three Forces Changing the Face of PR in 2007

Learn how leading PR professionals are adapting to the forces driving change in corporate communications today. >>

Call Tracking: Measuring Campaign Effectiveness the Old Fashioned Way

How marketers now use call tracking and monitoring to generate qualified leads and measure campaign effectiveness across any medium. >>

Guide to SEO: In-House vs. Outsourced

Get insight on both SEO done in-house or outsourced to see which option makes best sense for your business. >>

Is Search Engine Optimization (SEO) Worth It?

Access tips, B2B and B2C search behavior trends, and learn practices to measure ROI in the rapidly growing SEO industry. >>

Link Building Tips for Ranking and Traffic Success

Learn how to tackle link building to bring relevant traffic and influence rankings on the major search engines. >>

B2B Sales Lead Success Checklist

Turn B2B leads into sales! Is your company doing all the right things to make this happen? >>

How to Ensure That Your Employees Will Want to Use CRM

Discover how selecting the right CRM solution can help ensure your employees will embrace the new system and use it to its full potential. >>

The Executive Guide to CRM Architecture

Find out why CRM flexibility will impact your success and help you attain your organization's goals. >>

Lead Generation Tactics: A Recipe for Success

Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B sales and marketing consultant. >>

How to Boost Your Company's Sales with Marketing

This step-by-step guide will help you create a successful business-to-business “marketing for leads” program. >>

Search Engine Marketing: Get in the Game

Access tips and trends while learning what it takes to compete in the rapidly growing Search Engine Marketing industry. >>

The Chrysler Group Drives Sales and Improves Customer Satisfaction

See how Daimler Chrysler is leveraging Click to Call technology to turn web browsers into buyers. >>

Architectural Flexibility for Manufacturing Companies: The Key to Choosing the Right CRM

Learn how to choose the right CRM system to increase productivity and ensure consistency in the industrial and manufacturing industries. >>

Pivotal CRM and the Information Worker: Are You Meeting the Needs of Your New Generation of Workers?

As the technologies and demands of the workplace have changed, so too have its workers. "Information Workers"—a new breed of information-dependent, technology-reliant, and collaboration-driven professionals—have become prevalent. Information workers face distinct technology challenges—but they also offer unprecedented potential to improve corporate performance and customer satisfaction. Is your business capitalizing on this potential? >>

Neocase's Customer Service Best Practices

Keep customers happy with the right service and support including a single point of contact, collaborative software, a deep knowledge base and easy self service. >>

CRM: The Essential Guide

Learn the five principles of CRM success from companies that have achieved impressive results in this insightful, practical guide to planning a winning CRM initiative. >>

Leveraging Real-Time Web Collaboration to Improve Your Sales Process

Sales organizations that are embracing web collaboration to manage their customer interactions are experiencing shorter sales cycles, improved close rates... >>

Best Practices for Online Marketing Events with WebEx Events Center

Offers an outline for conducting online marketing events, with a menu of optional tips and best practices as a reference. >>

Customer Service Solution: Neocase Software Review

Read what the experts think about the features of Neocase Software, including the robust knowledge base, online partner center, and time-saving self-service portal. >>

Your Localization Strategy: Identifying a Best-Fit Localization Partner

Since a lot of localization vendors offer comparable services it's critical to evaluate how your internal priorities, culture (and reflective budgets) will largely dictate and inform your vendor choice. >>

Why Advertising Through Real-Time Bidding Needs a New Buying Model

Read how evolving the buying model to focus on value over cost can drive better performance and a more collaborative effort between buyer and seller. >>

Visually 'Showing' Your Product Story

Tell amazing product stories using interactive visuals that win deals. >>

Three Converged Media Campaigns Worth Emulating

Download to learn proven converged media strategies from Ben & Jerry's, KPMG, and Hollister. >>

The Sender Reputation Report

Do you know the key factors that impact email deliverability? >>

5 Best Practices for Increasing Earned Media

Learn what proven Facebook campaign types triple sharing and participation. >>

How Social Intelligence Increases Revenue for B2B Sales Teams

Discover how social insights are quickly becoming a crucial asset to help reps gain an edge over the competition. >>

Fueling Revenue with User-Generated Content

Learn how brands can drive consumer content creation, capture data, and achieve unprecedented marketing results. >> Real ROI with Social Infrastructure

Find out how was able to unify login options, reach social users, and encourage engagement with the site's vast array of content. >>

CSO Insights: 2013 SPO Sales Execution Analysis

Download this report and learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. >>

Content Marketing ROI: Quantifying the Value of the Difference

Using data collected from 96 marketing practitioners as part of Aberdeen's pending Content Marketing and Management study, this Analyst Insight examines the incremental improvement in key marketing conversion metrics. >>

Virtual Trade Show Technologies that 'WOW'

Hands-on interactive product demonstrations that engage attendees and eliminate shipping. >>

The KISS Method of Digital Marketing Success

In this must-read guide, author and social media expert Jason Falls separates the signal from the noise and explains how you can get better results with simpler, smarter campaigns. >>

The Essential Guide to Social Marketing Campaigns

Learn the five essential pillars to successful social campaigns that drive business growth. >>

The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time

Most small businesses get weak results from PPC for one simple reason: They don't spend enough time in their accounts. The reality is, you don't have to spend days or even hours per week working on PPC to make a difference. You can make a real impact on your PPC performance in just 20 minutes per week. Really! >>

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following. >>

Big Business Marketing on a Small Business Budget

At the speed of light (or close to it), digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and making it “do-it-yourself” and “free of charge.” Instead of asking, “How do I match their reach?” small businesses are using online tools and social media along with traditional tactics to challenge competitors with smart, targeted marketing practices. >>

9 New Customer Behaviors that Could Sink Your Company

Customer behavior has changed more in the past few years than in the previous fifty. Nine new behavior trends in particular have huge implications. >>

CSO Insights: 2013 Sales Performance Optimization Study Results

Compare how your sales team's best practices align with the high performance organizations in this study. >>

Buyer's Guide & Checklist: When AdWords Isn't Enough - Why & How To Choose PPC Software

Searching for the right PPC management software? This free guide and checklist will help you determine what to look for. >>

BtoB Research Insights: Finding the Ideal Customer Prospect

Understand the process behind identifying your ideal customer prospect. >>

Prospecting with Insights

Learn a better way to reach your customers and potential customers- when they are ready to buy. >>

The Ultimate School Guide to Social Media Marketing

Practical advice and case studies for integrating social media with your school's marketing plan. >>

The Retail Marketing Challenge Report

Discover how to leverage Customer Intelligence across digital and traditional channels to increase traffic, footfall and ROI. >>

The iPad for Field Service? It's a Game Changer!

This on-demand webinar explains how the iPad is changing the way business is done for field service professionals. >>

The Essential Guide to Selecting Your Web Content Management Solution

Choosing the right WCM Solution can be a challenge. Find out how to make it easier. >>

Strategists Answer Top Five Social Questions

Download now to learn how brands like TaylorMade, Finish Line, & Lexus think about social. >>

5 Ways to Boost Facebook EdgeRank Scores & Increase Reach

88% of engagement on Facebook happens in the News Feed, not on Fan Pages. >>

5 Key Factors Transforming the Mobility of Field Services

Learn how “going mobile” increases field service efficiency, customer satisfaction and revenues! Features expert insight from TSIA and ServiceMax. >>

Online Marketing Demystified: Lessons for Your Tech Company

Practical steps for the IT company marketing manager to improve results. >>

Beyond Last Touch: Understanding Campaign Effectiveness

How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? >>

Are You Delivering the Right Messages?

Maximize revenue by sending targeted promotions to customers based on events that are important to them. >>

Web Presence Management: The Ultimate Guide

Earn the customers that paid media can't buy. >>

Top 6 Reasons Why REVVY CPQ Outperforms Sequential Rules Engines

The Real strength of a great CPQ solution lies in its seeming simplicity. >>

The Inbound Website: Getting Found with SEO & Social

Learn the step-by-step process of creating an inbound website with SEO & social strategies. >>

7 Email Marketing Trends You Cannot Ignore

Discover best practices and strategies for improving subscriber engagement. >>

Sales & Marketing - One Voice

Creating ONE consistent customer experience for all direct and indirect channels. >>

Increase Your Returns Using Event-Based Marketing

Learn how event-based marketing will help you grow customer relationships. >>

How to Fight the Excel Blob & Win Back Your Time!

While you are fighting the Excel blob -- endless spreadsheets that never stop growing in complexity -- best-in-class companies are adopting efficient and flexible sales incentive systems. >>

Eliminate Document Signing Hurdles with eSignatures for the Finance Industry

Learn the benefits of using eSignatures for Credit Unions, Insurance Companies and Banking. >>

Display Ad Clickers Are Not Your Customers

We're all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click to find what they're looking for, click measurement is typically an effective metric for evaluating the success of search campaigns. >>

10 Things to Consider When Finding Your Ideal Prospect

Understand the process behind identifying your ideal customer prospect. >>

Get Ready to Get Personal with Your Sales and Marketing

In a world of information overload, are you still using generic messages to try to reach your audience? Did you know that targeted messages are up to 18x more effective than generic ones? >>

8 Key Metrics That Define Your AdWords Performance

There are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns. >>

Publish... Promote... Pitch... Publicity! A Three-Step Guide to Creating Online Publicity for Your Business

A major publicity hit can get your story in front of all the people who matter most to your business: reporters, influencers, major search engines and your customers. >>

Online Community Health Index

Learn how to measure the "health" of your online community in this new White Paper. >>

Marketing Analytics Worksheet

Track your metrics and see real time results with this analytics worksheet. >>

7 Convenient Truths to Capitalize Mobile Web

All the trends tell us that mobile browsing is the next big thing, but in the rush to “go mobile” many websites forget the new device comes with a new set of usability rules, constraints and best practices. >>

Increase Sales Reps Effectiveness: CSO Insights Research on a Sales Rep's Digital Admin

Discover effective advances in CRM 2.0 technology to replace your sales team's administrative tasks to stop the contract chase. >>

How Brands Should Use Social Gaming

Learn insights and best practices on how to develop a branded social game. >>

Better Tools, Better Process, Better Performance: Best-in-Class SPM Deployments Mirrored by Xactly Customer

In November and December, 2012, Aberdeen surveyed 312 end-user sales organizations to understand their sales effectiveness best practices. Discover the performance metrics used to define the Best-in-Class and why. >>

2013 Annual Webinar Benchmarks Report

Benchmark your webinars against industry standards. >>

Aberdeen Group: Lead-to-Win 2012: Managing People, Process and Technology to Optimize the Last Mile of the Sales Cycle

Learn how top sales teams use technology to close deals faster in the cloud. >>

Can You Buy Back Brand Equity?

Target's response to the credit card breach had some initial success, but more still needs to be done to change consumers' perceptions. >>

Secrets of Successful Search Marketers

380 SEO Professionals reveal what makes them successful. >>

The Time-Saver Power Point Template: Quick and Easy Website Analysis

Various professionals working for an ebusiness need to take on website analysis as part of their job role. However, for many, knowing what to do, how to start, etc. can be overwhelming. And for those business professionals that indeed know what they are doing, they can make their job a lot easier with a pre-planned and written template to present to their colleagues on their analysis work and conclusions. >>

The Definitive Guide to Mobile Sales Enablement

70% of sales organizations using tablets are realizing a positive ROI. Learn how mobile is transforming the sales landscape in Mutual Mobile's Definitive Guide to Mobile Sales Enablement white paper. >>

The 6 Web Metrics Even the Experts Forget to Measure

Evaluating the performance of a website by the number of page views alone will never give you the complete story, but this is still the most popular metric used by website owners today. >>

Ombud Open Research - eSignature Solutions

Download this complimentary copy of the Ombud Open Research report to help you understand the momentum in eSignature technologies and select the right eSignature platform for your organization's needs. >>

8 Tips to Create Search-Friendly Press Releases

Use press releases to boost rankings and generate leads. >>

How to Develop the Best Content for Your Lead Nurturing Campaigns

Use this worksheet to improve your email nurturing campaigns and develop personas. >>

Best Practices Toolkit - How to Create Engaging Content

Engagement = Content + User Involvement + Acquisition. >>

2014's Must-Have Resolutions for Marketers

Stay ahead of the curve, embrace marketing trends and get big results in 2014! >>

Aberdeen Group: Lead-to-Win 2012: Managing People, Process and Technology to Optimize the Last Mile of the Sales Cycle

Learn how top sales teams use technology to close deals faster in the cloud. >>

Develop Great Content with the Content Planning Worksheet

Use this worksheet to improve your content strategy & develop great content. >>

Selling Into The Big Fortune 1000 Companies

This Selling Into The Big Fortune 1000 Companies white paper will help you save wasted marketing dollars by examining where our customers and high tech industry leaders, get the biggest bang for their marketing buck. >>

Use KANA SEM to Take the Pain Out of Assisted-Service

There are the pain points of assisted-service. KANA Service Experience Management is software that can help eliminate the pain. >>

Top 12 Things to Look for in a Great Mobile Chat Solution

This white paper focuses on top 12 things to look for in a mobile chat solution. >>

The Pocket Guide to Good Push

This guide will engage and inspire marketers everywhere to explore cutting-edge ways to meaningfully engage and offer true value to their customers through mobile push messaging. >>

The Guerrilla Marketer's Guide to Understanding Online Marketing Tools

This white paper explains and evaluates a variety of online marketing tools for the guerilla marketer to drive results through digital channels. >>

8 Ways to Grow Your Small Business with Online Marketing

Many small business owners find it challenging to grow their business in today's stagnant economy. >>

Maximizing Mobile Performance Using RESS Technologies

Leverage the best technologies to prepare your website for the mobile needs of tomorrow. >>

12 Key Takeaways for Mobile Leaders

On May 20-21, 2013, hundreds of mobile professionals across all retail, travel, financial services and gaming, attended the second annual Kontagent Konnect in San Francisco. >>

Business Video Empowers Social Media

There's no denying that executives and management teams are seeking to find better employee communications solutions while reducing costs. >>

Going Mobile with Electronic Signatures

Learn the benefits of mobile electronic signatures. >>

Aberdeen Group: Optimize the Last Mile of the Sales Cycle

Learn about how to better leverage people, process and technology to optimize your sales cycles. >>

Facebook and Beyond: Lessons for Brand Engagement with Your Social Customers

Since social customer programs were controversial just two years ago, many companies are new to the experience of engaging with social customers and are looking to answer the question, “What do we do next?”. >>

The Secrets of Successful Natural Search Marketers

380 SEO Professionals reveal what makes them successful. >>

Winter Look Book 2013

The top 5 Social Integrations for the Holidays. >>

Social Support with Online Communities

Customers are no longer content to passively consume your advertising. They want to engage in conversations with your brand and they don't care what department they reach. Learn how to reorganize around the social customer for better business advantage in this new White Paper. >>

Revenue in the Field: 5 Tips from the Best

In this Aberdeen Group Analyst Report, learn how best-in-class organizations drive new revenue streams and reinvent their field service operations. >>

Legrand Uses Virtual 3D Product Demos to Accelerate Sales, Increasing TRADESHOW LEADS by 106%

Learn how Legrand was able to increase their tradeshow presence, revitalized their booth and increased the number of leads attained at shows. >>

Building Lifetime Customer Value and Brand Advocacy in the Hospitality Industry

Learn how Best-in-Class organizations outshine their peers in the tracking of loyalty satisfaction across all channels. >>

Giving Proper Credit: Data-Driven Digital Marketing & Attribution

What is attribution management, and why does it matter for your marketing? >>

Deploying Online Self-Service: The Definitive Guide

If you're curious about getting online self-service right, but feeling like you “don't know what you don't know” our new guide is here to help. >>

Creating an Effective Sales Catalog

An effective sales catalog is a key part of CPQ, because it makes it easier for salespeople to find products, select and configure the right product for their customers, and create quotes. >>

How Social Media Will Transform Brand Management

Social media suffers from an image problem today. >>

The Three Best Times to Cold Call

Find out which days and times of the week get the best results. >>

What Facebook's Page Changes Mean for the 'Rest of Us'

Facebook recently announced sweeping changes to the way brands interact with their customers by way of their Pages. >>

Top 10 Trends in Email, Mobile & Social Marketing

Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. >>

The Giant Book of Form Optimization

Your everything guide to online forms. >>

The Definitive Guide to #HashtagCampaigns

Ignite your marketing campaigns with hashtags and take advantage of the social layer. >>

The 2013 Web Analytics Landscape

Since its birth nearly 16 years ago, the web analytics industry has grown tremendously into a multi-billion dollar market. It has evolved both technically and perceptively, with new, exciting technologies emerging year after year. >>

Security for E-Signatures and E-Transactions

Discover how to build effective, end-to-end security around your business tractions with electronic signature security. >>

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution. >>

A Guide to Holiday Email Marketing

Email marketing is key to ensuring your business has the best holiday ever. >>

No Hiding in the Cloud: The Telltale Signature of Inefficient, Nonsecure Processes

Gain valuable insight on how you can take advantage of cloud based solutions in your organization. >>

Making Connections: Understand Your Best Customers to Maximize Results

Build better business results and achieve greater return by understanding your best customers. >>

2012 eCommerce Industry Recap

The surprising facts you need to know for your 2013 website strategy. >>

How to Converge Media

Three steps to bring together paid, owned, and earned media. >>

Easily Create the Most Effective Tool in B2B Marketing

Develop and manage personas with this step by step worksheet. >>

Defining Your Localization Strategy: Choosing From the Spectrum of Language Service Providers

Selecting the right Language Service Provider is critical to the success of your long term localization programs. Proper preparation as you evaluate vendors is key. >>

Create Highly Effective Landing Pages that Convert More Leads Faster than Ever

Use this step-by-step worksheet to increase the ROI of your landing pages. >>

CMO Perspectives on Email Deliverability

Prosper from CMO insights on email deliverability. >>

Top 10 Social Media Truths For 2014

10 social media rules that stay true through any trend in online marketing. >>

The Spreadsheet is Dead – Long Live Incentive Compensation!

Sales and finance leaders; don't spend any more energy on time-consuming spread sheets, with limited capabilities. Use strategic tools for sales compensations and incentives that will increase productivity while saving you and your team precious time. >>

2010-2011 Field Service Industry Trends Report

Survey Report Shows Great Opportunity for Innovation. >>

10 Metrics for 2013 Marketing Success

With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity. >>

2013 Mobile Sophistication and Strategy Study

Mobile is a commercial platform that's outpacing any historical adoption curve. Marketing executives should examine the capabilities, trends and priorities of “mobile mainstream” companies. >>

Hidden Gems: The Ultimate Strategy to Find High Value Prospects

Learn how to find high value prospects by identifying when they're most open to taking action. >>

Getting Closer to the Customer: A Challenge for the C-Suite

Getting Closer to the Customer is an Economist Intelligence Unit report which examines how the dialogue between customers and companies has changed in response to the advent of new communication channels such as social media and mobile. >>

Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts

Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero. >>

How to Build a Killer Strategic Account Plan

Learn how to build a strategic account plan that will really drive sales. >>

Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers

In September 2013, Burger King announced the release of a healthier crinkle-cut fry option, which it branded, “Satisfries.” The fast food titan markets Satisfries as containing 30% less fat and 20% fewer calories than its traditional french fries. >>

Understand the Elements of a Great Digital Experience

Deliver digital experiences that improve the impact of your digital marketing strategies. >>

The 2012 Buyer's Guide: 10 Best Free & Paid Website Optimization Tools

Reading this 2012 Buyer's Guide: The 10 Best Free & Paid Website Optimization Tools will give you a comprehensive overview of the best web optimization tools out there to fit any budget. >>

Pentair Improves Service Operations with a New On-Demand Solution

Discover how using an on-demand solution for field service management helped Pentair improve customer service, turnaround times and tracking. >>

Improving Channel Margins with Channel Revenue Management

In this Model N white paper, receive insights into the main challenges around Channel Revenue Management and how to address them through a combination of technology and best practices. >>

How to Build an Inbound Website: Measurement & Insight

Understand why evaluating data is essential to your business success. >>

Harnessing BIG DATA to Grow Revenue

Discover how to mend the gap between social data and ROI. >>

Best Practices for Integrating Social Media and Customer Service for Bottom Line Results

With the megaphone of social media, even a few wayward comments -- not to mention a scathing rant -- can seriously damage your brand's reputation. And that sentiment has the capacity to travel at a velocity never before seen. >>

5 Proven Secrets for Holiday Social Success

Make the most of your holiday campaigns with our proven secrets to social campaign success. >>

Dynamic Video Collaboration in SharePoint

Driven by the adoption of social collaboration tools and video applications for employees, today's SharePoint managers are under more pressure than ever before to deliver on the promise of dynamic video collaboration. >>

Death of the Contact Center: Are the Rumors True?

As consumers rapidly embrace the web and mobile devices for fast answers to questions, is the contact center finally on its way out? >>

4 Steps to Drive Your Brand Extension with Social Media

Every day, we face uncertainty with new opportunities to extend our brand experiences. >>

Customer Experience Management: How to Exceed Expectations

This paper describes the many facets of adopting customer experience management practices. >>

Online Marketing: How to Create Measurable Value from Today's Digital Environment

CMOs and Marketing VPs today are primarily focused on three goals: connecting to new customers, building customer loyalty, and clearly demonstrating the value of marketing. >>

Why Your Audience Feasts on Social Integration

Your audience craves social media. How do we know? We went right to the source: your audience. >>

Thriving after Facebook's Reach Decline

Don't be discouraged by Facebook's organic reach decline! Learn how experts continue to drive ROI with social. >>

14 Ideas For Promoting Your Business Online

How to turn your business's news into publicity, visibility and more customers. >>

Bring Your A-Game: Build and Reward Your Sales Team

Learn how a specialized sales team will improve your bottom line! >>

Best Practices for Integrated Listening

Provide feedback opportunities at all major customer touch points/transactions. >>

Get Found Faster with the SEO & Keyword Worksheet

Use this worksheet to improve your website's ability to be found via search engines. >>

5 Secrets of Highly Effective Channel Marketers

Discover how to turn your channel partners into a more profitable extension of your sales force. >>

Better Sales Forecasting Through Process and Technology

Read research by Aberdeen Group on how companies are turning to sales analytics solutions to provide enterprise-wide data flow into the forecasting process. >>

Choosing a PPC Agency: Determine the Right Pay-Per-Click Marketing Agency

Through this guide, learn how to choose the best pay-per-click marketing agency for you! >>

Online Marketing: How to Create Measurable Value from Today's Digital Environment

CMOs and Marketing VPs today are primarily focused on three goals: connecting to new customers, building customer loyalty, and clearly demonstrating the value of marketing. These goals are not new; what's new are the tactics used to achieve them. >>

Three Ways to Improve Your Website Traffic Quality

When investing in online marketing, it's not enough to drive traffic to your website - you need to drive the right traffic, or you'll never achieve ROI. This guide is designed exclusively for Google AdWords advertisers. >>

The Social Hunger

Why your Audience Feasts on Social Media. >>

Taking Aim at a Moving Target: Creating Better Customer Relationships with an Integrated Mobile Strategy

The swiftness with which smartphones and tablets have transformed the business landscape has been nothing short of astonishing. But while organizations of all stripes have been quick to recognize the impact of the mobile channel, they haven't always acted strategically when it comes to putting it to use. >>

Social Media Marketing: Solution Evaluation and Selection Guide

A practical guide for discovering, evaluating, and buying the social media marketing solution that's right for your organization. >>

15 Ideas for Promoting Your Business Online

Email marketing puts your business directly in front of your customer's inbox--at work, at home and on mobile. >>

Mailing Solutions 101

An insider's guide to postal savings to grow your business. >>

Improve Your Quality Score for Better PPC Results - FREE Quality Score Toolkit

With WordStream's Free Quality Score Toolkit, you'll have the resources you need to improve your Quality Scores, so you can reach more people while lowering costs. >>

Building an Inbound Website: Content Targeting & Lead Nurturing

Increase relevancy and visitor engagement on your site with personas & content targeting. >>

Controlling PPC Costs with Negative Keywords: An Expert's Guide

Google AdWords advertisers, learn how to find and implement negative keywords, including creative applications beyond the obvious, by reading this free eBook! >>

Chance Favors the Prepared Mind: Understanding the Science of Sales Intelligence

Discover how to best analyze and segment your customer base to identify sales opportunities and support sales intelligence initiatives in this research report by the Aberdeen Group. >>

Why Social Marketing Will Deliver a Positive ROI for Your Brand

Learn how to use social media marketing to meet concrete business objectives. >>

Three Reasons Your Brand Doesn't Have More Facebook Fans

Brands enter the Facebook world with the expectation of having lots of fans. They see the ratio of fans-to-customers as a method for measuring success. Learn the reasons why some brands struggle to gain fans and how to avoid those pitfalls. >>

The Content Calendar Template

Build and plan the best content marketing strategy with this easy to use template. >>

Six Things To Know About Real-Time Display Advertising

Discover why an integrated approach to targeting across the entire purchase funnel is needed to drive better results. >>

3 Steps To Integrating Social Media Into Your Sponsorship Offerings

Download to learn how HBO & the US Open are taking your sponsorships to the next level! >>

How The 'New Facebook' Impacts News Feed Optimization

Learn how Facebook's news feed has created a conundrum for marketers who leverage Facebook for daily communication with customers. >>

Gamification: Delivering Winning Social Customer Experiences

Download this White Paper, and learn how the introduction of gaming dynamics into online social experiences can reap enormous benefits for brands. >>

The Complete Guide to Social Infrastructure

Learn how to socialize your website or mobile application to create immersive user experiences and discover actionable customer insights. >>

T&E Expense Management and the Social Media Enterprise

Learn how the social enterprise, the cloud, and mobile and integrated technologies can assist in driving more strategic value in the management of T&E related expenses. >>

3 Ways to Segment your Facebook Fan Base

Learn how to best segment your Facebook fan base and how to best communicate with three different categories of fans by downloading this article. >>

Optimize Your News Release and Branded Content in 4 Easy Steps

It is more important than ever to write keyword-relevant copy -- which now must also be optimized for the latest search-engine algorithms and social distribution platforms. >>

Monetizing Online Engagement: The New Rules of the Marketing Game

Discover how the market has accepted the new rules of the marketing game, giving the individual customer more control than ever. >>

How Superbrands Breed Superfans

Discover 6 best practices for 10X greater fan growth. >>

6 Ways to Increase Marketing Content Utilization

Discover how highly effective marketers deliver the right content to empower sales and maximize ROI. >>

Emailing In A Spammy World: What You Need to Know to Make Certain Your Email is Delivered

As a nonprofit organization, it is important that your voice is heard. In the tech savvy world we live in, email is a wonderful way to communicate to your community. Don't let undelivered emails hinder success. >>

DocuSign: A Sales Rep's Digital Administrator

Learn how to end the paper chase for sales so sales reps can focus on nurturing customers through the sales cycle to close more deals faster to achieve revenue goals. >>

Your Reputation Holds the Key to Deliverability

Are your sending practices stopping your emails from getting through? >>

Voice of the Customer: The New Digital Frontier

As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods. >>

3D Product Demonstrations - Virtually Everywhere

Interactive product demonstrations that look and behave like the real thing. >>

Modeling Complex Products

Trying to remember which products are compatible with each other and the sheer number of different possible configurations is hard enough, never mind remembering business policies and, of course, your customer's preferences. >>

Is Web Self-Service Right for You?

Recognize the 6 tell-tale signs that your organization and your customer are poised to benefit from next generation web self-service. >>

5 Questions To Ask Before Integrating Social Into Your Brand's Marketing Campaign

Understanding the power of social integration is half the battle. >>

InsideView Success Story: Network Hardware Resale

Learn how InsideView's sales tools have jump started Network Hardware Resale's revenue. >>

How Social Media is Changing Customer Service

An inside look into how businesses are adapting to new forms of consumer complaints, questions and feedback. >>

Grow Your Business with Improved Field Service Efficiency!

Free guide includes ”Best-in-Class” performance comparison and 5 practical steps. >>

Fujitsu Reuses Virtual 3D Products from Trade Shows to Generate $25M IN ONLINE SALES OPPORTUNITIES

Burdened by massive products weighing up to several tons, Fujitsu used high-tech product models to lighten their trade show loads - cutting shipping and drayage costs and increasing overall booth effectiveness in the process. >>