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Sales & Marketing

Extraordinary Customer Service

Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach

Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

Fundamentally Changing How Products are Presented at Tradeshows

Learn how Network specialist, Ciena Corporation, won Globalcomm Best in Show Award. >>

Attracting Leads with White Papers

Learn to generate sustaining, long-term sales with white papers. FREE chapter from bestselling new book. >>

B2B Sales Lead Success Checklist

Determine if your technology company is doing all it can and should be doing to turn leads into sales. >>

How to Boost Your Company's Sales with Marketing

This step-by-step guide will help you create a successful business-to-business "marketing for leads" program. >>

Inspire Newsletter: Monthly Blog Series for Savvy B2B Marketers

Delivers compelling topics from best practices to industry trends, authored by industry experts. >>

Lead Generation Tactics: A Recipe for Success

Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B sales and marketing consultant. >>

Fishing for Leads with White Papers: Where to Drop Your White Paper Line

Discover some effective ways to leverage your white papers to generate qualified leads. >>

CRM: On-Demand or On-Site? Choose the Right Deployment Option

This webcast will break through the hype surrounding software-as-a-service (SaaS) to provide business leaders a decision-making framework for choosing the right CRM deployment option. >>

Product Evaluation CRM: SugarCRM by Independent Analyst Firm, Info-Tech Research

The Info-Tech Research Group recently completed a comparison of 5 market-leading CRM solutions. >>

A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs

Explore quick tips and best practices that will help you produce necessary components to ensure success for your online programs. >>

Select & Connect: Strategies for Targeted Acquisition and Retention

Learn more about the marketing disconnect to uncover the challenges, trends and opportunities associated with developing and managing an effective approach to Selective Customer Activation, from lead generation to loyalty and referral. >>

Tips for Choosing B2B Lead Generation Vendors for White Paper and Content Distribution

Gain valuable information on what to look for when selecting an online content distribution provider. This paper provides recommendations and tips to keep in mind when evaluating providers for a successful online lead generation program. >>

Hosted CRM Comparison Guide

Discover how this easy-to-use guide can help you find the right solution for your organization by comparing features and cost of the major hosted CRM solutions. >>

How To Choose An Email Marketing Vendor

Learn what critical factors you need to weigh when picking an opt-in email marketing vendor that can maximize your campaigns. >>

Hitting Your Numbers: Creating Excellence with Commercial Open Source CRM

Learn how SugarCRM can provide your orgranization a better, more cost-effective solution for managing sales goals and objectives. >>

Marketing to the Masses with SugarCRM

Explore some of the key issues facing marketers, as well as the ways in which SugarCRM's automated marketing capabilities helps alleviate these pain points. >>

12 SEO Campaign Killers

Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

The Dawn of a New Industry - Internet Video Production and Marketing

Learn how to effectively produce online video marketing campaigns that can generate more leads and sales for your business. >>

Best Buy Supports New Line of Business and World-Class Sales Force

Best Buy for Business, an expanding unit of Best Buy Company, has more than 1,000 consultants who sell, implement, and support solutions for small-business customers. >>

Microsoft Dynamics™ CRM 3.0 Professional

Discover how to redefine customer relationships with complete and affordable CRM solution. >>

Microsoft CRM 3.0 Upgrading Best Practices

Learn how to successfully upgrade your Microsoft CRM 1.2 environment using these best practices. >>

Business Strategy: CRM Total Cost of Ownership

Learn how commercial open source CRM delivers faster business results at lower cost. >>

Running a Business on Commercial Open Source Software

Explore how the CRM industry is evolving through usage of Commercial Open Source applications to drive top-line revenues while controlling costs. >>

The CMO's Strategic Agenda Benchmark Report

Learn how best-in-class companies enjoy a performance advantage over their peers in understanding not only who their customers are, but what type of relationship their customers want with them. >>

Social Media Marketing: 12 Essential Tips for Success

Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

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Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.