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Sales & Marketing

5 Ways Service-Based Experts & Leaders Create an Endless Source of Ideal Clients Without the Burnout and Hustle

Are you tired of working many hours on your marketing, hustling nonstop, and getting lackluster results from all the work you're putting in? >>

Is Modern Commerce Part of Your Formula for Success?

B2B buyer expectations are changing. As more buyers from the millennial generation now make purchasing decisions. Chemical companies need to deliver a dynamic customer experience that meets millennial's fast-evolving expectations. >>

Chemicals Industry Pricing Strategy: Tips for Modern Commerce Companies

Are you driving customers to competitors because you don't have the right formula for your pricing strategy? >>

Advertising and Brand Awareness - 6 Perspectives on What Works

Gain an overall perspective on the advertising landscape and considerations for developing a winning media-buying strategy. >>

The State of Social Customer Support in 2018

By looking at the state of social customer support, we are seeing trends and opportunities that have the potential to improve customer care in 2018 and beyond. >>

Is It Time to Outsource? 5 Questions to Ask Yourself

As we work through discovery with prospective clients, we frequently touch on these core questions. >>

The Essential Guide to Facebook and Instagram Advertising

Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. >>

GoCardless & teamup: Fitness industry survey

This survey will provide useful insights to help you do better business >>

How to Equip Reps to Sell, Not Just Pitch

It all starts by equipping sales teams to make better opportunities from the sales presentation. The question is, how do life science companies do this successfully and economically? >>

Education Week Trending Topics in K-12

Learn what district leaders are searching for, engaging with, and downloading from Education Week. >>

The 2018 Computerized Maintenance Management Systems Pricing Guide for Maintenance Management Systems Professionals

Simplify your computerized Maintenance Management Systems (CMMS) software evaluation process with this free download! >>

Why Enterprise Contract Management is Essential for GDPR Compliance

The new GDPR regulations will demand more from contract management systems. Will you be ready? >>

The 3 'Gets' for Signing More Clients With Marketing Automation

Download this quick read on the three 'gets' for a solid business development strategy for your agency. >>

Product Comparison: SharpSpring vs. HubSpot

When given the choice among platforms, which one do clients and agency staffers choose? See a unique insiders perspective on how these platforms stack up. >>

How to Encourage Brand Loyalty With a Dynamite Customer Experience

Build a Customer Experience That Turns Critics Into Your Biggest Fans >>

Top 20 B2B Marketing Charts of 2017

Most influential B2B marketing charts of 2017 >>

Artificial Intelligence Marketing: The Bridge Between Data and Personalization

Marketers have an abundance of data, but not enough time to make proper use of it: AI helps bridge the gap. >>

Achieving True Omni-Channel Relevance at Scale: The Growth Marketer's Playbook

Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels. >>

The User Engagement Top 100 Report: Email Marketing in E-Commerce

We analyzed the email strategies of the top 100 e-retailers in the U.S. to study how they engage their customers. >>

The Growth Marketer's Guide to Email Metrics

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. >>

A Guide to Customer Giving

Why Doing Good Matters in Driving Loyalty >>

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead. >>

Avoid the 3 Major Pitfalls Keeping Sales Teams from Selling

Sales spend 5 hours a week NOT selling. >>

Channel Pricing, Simplified

Pricing in the tech industry requires discipline. PROS helps solve price inconsistency to max profits and grow channel share across multiple partners. >>

AI and Customer Care: The Future is Here

By 2020, 85% of all customer service interactions will occur without a human agent. Instead, in addition to self-serve customer service, the majority of interactions will be driven by AI technology. >>

Award Winning Native Advertising Examples from the 2017 Native Advertising Awards

This collection of case studies features 32 award-winning native advertising from around the globe, which we hope will inspire and advance the practice of native advertising. >>

36 Predictions for Native Advertising in 2018

Take a look into the future when 36 of the most outstanding experts in native advertising share their predictions for how 2018 will affect native advertising.   >>

The Ecommerce Guide to Native Advertising Technology - Discover the Native Advertising Possibilities in Ecommerce

This eBook showcases the in-feed native advertising opportunities brands involved in Ecommerce have to use to their advantage. >>

Native Advertising Trends 2017 - The Magazine Industry

This report reveals the challenges and threats to native advertising in the magazine industry as well as the potential, opportunities, budgets and tactics. >>

Native Advertising Trends 2017 - The News Media Industry

This research represents the largest, most comprehensive native ad survey in the news media industry to date.  >>

The Publisher's Buyers Guide to Native Advertising Technology

Your comprehensive guide to the native ad tech landscape. >>

5 Visual Marketing Trends For Brands

Our experts share their trends for brands hoping to engage consumers. >>

2018 Sales Plan Development Toolkit

If you have the right tools, it's not too late to build a plan to crush it in 2018! >>

The Ultimate Guide to Content Distribution

The importance of content distribution cannot be overstated. You've poured time and resources into creating content and optimizing your content experience, but it's all for nothing if your content goes unseen. >>

Enterprise Contract Management: Different priorities, same needs

Understand how Enterprise Contract Management effects every department across the organization. >>

Data-Driven Content Marketing

The demands on today's marketers are changing. >>

How to Increase Your Content's Discoverability

The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center. >>

Budgeting and Forecasting Software Pricing Guide: Key Aspects of System Pricing in 2018

Don't overpay for budgeting and forecasting software. Save time and money with this free download! >>

Ecommerce Platform Benchmark

Learn what commerce marketers need. >>

Understanding the Real Sales Cycle and How to Manage It

Sales cycles are anything but linear, yet most of us still manage them as if they are. >>

The 2018 Budgeting and Forecasting System Pricing Guide for Accounting Professionals

Simplify your budgeting and forecasting software evaluation process with this free download! >>

2018 Marketing and Sales Occupational Outlook

Interested in learning more about Marketing and/or Sales? Here's your chance to get the latest job reports for Marketing and Sales careers. >>

Here's an Idea: Put Millennials' Needs First

The oldest Millennials are now hitting their late 30s (gulpÂ? really?). They make up more than 30% of the workforce with a cohort that consists of 75 million people. >>

The Commerce Marketer's Guide to Turning Shoppers Into Buyers

Explore the tools you need to recover lost revenue with relevant personalized marketing and keep customers coming back again and again. >>

Ecommerce Platform Benchmark: What Commerce Marketers Need Now

Gradual shifts are beginning to emerge in the ecommerce platform landscape. >>

[2018 Interactive Report for Agencies] Compare Pricing and Features for 6 Marketing Automation Vendors

We've done all the research for you. Check out this quick side-by-side comparison to find the right solution for your agency. >>

State of Email Marketing Infographic

Survey Reveals The Big Top 6 of Email Marketing >>

Content Marketing For Industrial Companies

Build your brand. Grow your business. >>

How To Use Data To Redesign & Optimize Your Website

End the frustrating debates and continuously improve your industrial website. >>

New Year, New Contact Center RFP? 10 Mistakes to Avoid

Take a glance at the top 10 mistakes we’ve seen in contact center RFPs. Sometimes knowing what not to do makes it easier to get it right and to make the best decision for your business. >>

The Modern CIO: Digitally Delivering Business Transformation

We're entering a new industrial era, fueled by the Internet of Everything, cloud and social media. It's also an unprecedented opportunity for CIOs to lead the change, creating business value and capturing new opportunities. >>

How to Coach a Winning Sales Team

There is a right and a wrong way to effectively coach your sales team. >>

How To Build Your Event Content Strategy

An actionable process and concrete tools and templates to enable you to create your own event content strategy. >>

22 Crazy Sales Tips that Actually Work

In an effort to help you get a competitive edge, A Sales Guy interviewed 22 of the world's best sales thought leaders. >>

SEO 101 - Everything You Need to Know About SEO (But Were Afraid to Ask)

The SEO information provided in this eBook is essential. >>

Webinar: How to Optimize Your Demand Generation Content Program Performance with Diagnostics

Register now for this on-demand webinar featuring former VP of Demand Services at SiriusDecisions, Jason Hekl, as he teaches demand gen funnel diagnostics, paired with a real-world case study. >>

Uncommon Sales Advice - A Guide to Innovative, Client-Attracting Sales Strategies

The sales myths gaining traction today are going to be the downfall of salespeople. >>

Find the Best 2018 Field Service Software - Get FREE Customized Recommendations

Save time and money selecting the software system that is the best fit for your business! >>

LinkedIn Mistakes that Cost You Clients and Credibility

Building a prosperous business has never been easier with the tools of technology available today. >>

Grow Sales For Your Manufacturing Business

Connect with the industrial/B2B customers you need most. >>

What Your Outsourcer Should Tell You About Managing Contact Center Agents: A Client's Guide

Our latest eBook guides you through everything you need to know about managing contact center agents in an outsourced environment. >>

The Ultimate Email Cheat Sheet - 17 Email Types Your Subscribers Will Love To Read and Buy From...No Matter WHAT or WHO You Sell To

This resource is designed to help you promote your product or service with email by giving examples you can use to model your own. >>

Monthly Social Media Administrative Tasks to Adopt

Great Social Media Marketing is a mix of many distinctly different things. >>

5 Things You're Doing Wrong with Keyword Research

It's no secret that some of the best ROI in digital marketing comes from SEO efforts. >>

Ecommerce Shopping Behaviour of Australian Consumers

Download this white paper to gain insight into the growing interest in not just browsing, but also buying, via a mobile device. >>

Grow Your Audience - Experts Share Their Best Tips to Increase Followers

Do you want some great actionable tips and advice on how to grow your audience and build your online influence? >>

Brand Protection From Digital Content Infection

Safeguarding Brand Reputation Through Diligent Ad Channel Selection >>

Elevate What Consumers Appreciate - Increase Brand Attraction by Upgrading Ownership Satisfaction

This report reveals perspectives from 150 manufacturer and retailer marketers around what steps they are taking, and where they are missing the mark, when it comes to the aftermarket. >>

Agency Replaces HubSpot - Lands 12 New Clients

Moving clients from pricey marketing automation platforms like HubSpot to a more affordable option yields killer agency profits. >>

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale. >>

Sales & Marketing Alignment Checklist

This checklist covers topics such as lead management, data integrity, and campaigns and content. >>

B2B Sales & Marketing Collaboration Study

Dip deep and find out how those who excel are ending the tug of war between sales and marketing for good. >>

Employee Advocacy Impact Study (2017)

Employee advocacy is not just another buzzword. >>

A Framework for Persona Optimization

The company who understands their buyers best, wins. >>

Your Account-Based Marketing Pilot Program Checklist

Ready to roll out your own ABM pilot program? >>

From In-House to Outsourced: Best Practices for Contact Center Knowledge Transfer

It can be intimidating to hand over customer care to a third-party when deciding to outsource, but you can turn that around by making sure your outsourced partner assimilates to your brand. >>

A Guide for Optimizing Your Webpages and Better Serving Your Customers

20 years of research distilled into a repeatable methodology and approach to guide your marketing. >>

How to Turn Contact Center Workforce Management into Champions

Here’s how to turn your contact center WFM into champions. >>

Quick Guide to Inbound Marketing for B2B

10 tips to attract and engage your audience in a helpful (not salesy) way. >>

Rethink the Way You Sell - A Guide to Owning Your Sales Process

Get the ultimate guide to rethinking your sales process and walk away with actionable strategies to add value to your sales approach. >>

2017 Personalization Development Study

A research study to understand what it takes to turn personalization goals into measurable ROI. >>

Demystifying Personalization

Drive higher marketing ROI. >>

The Essential Guide to Personalization

The formula for successful commerce personalization may not seem easy, but it's within reach. >>

Modern Marketing for Manufacturers

How to embrace and execute a profit center approach to marketing's impact on sales growth and closed deals. >>

Developing an Account-Based Marketing Program, 2nd Edition

This workbook will help you define your demand marking and ops fundamentals for ABM. >>

The Complete Guide to Intent-Based Marketing

How to use data to gain better insights into the interests of potential buyers >>

Marketing Performance Management Research

Heinz Marketing surveyed over 250 B2B Sales and Marketing professionals to learn how they drive revenue success.  >>

The Millennials are Here - How Generational Differences Impact B2B Buying Committees Today

For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. >>

Who Cares? The 5 Big Questions You Need to Ask Before Writing Your Best Ever Marketing Plan

This eBook provides a structured approach to asking the right questions, ensuring you're achieving a powerful and dynamic marketing plan. >>

Keep it Simple - Five Powerful Pareto Principles to Fast Track Your Marketing

Simplify your marketing journey using the 80/20 rule and achieve better results faster. >>

Speak Up - Growing Your Database by 'Business Speaking'

Finding easy ways of getting your message out to as many of the ‘right’ people as possible is the marketing leverage all business owners strive for. >>

37 Techniques to Achieve Excellent Customer Service

Excellent customer support is essential for any business. Many are turning to phone support as the most effective way for developing personalized and real-time connections and solutions for their customers. >>

The 12 Most Important Ways to Get Return on Relationship

Return on Investment is simple dollars and cents. Return on Relationship is the value that will accrue over time through connection, trust, loyalty, recommendations and sharing. >>

Why Your HR Team Will Love You for Outsourcing Your Customer Service

The best contact center partner is already well-positioned in the market to attract great people, with the right HR resources available to build a strong employer brand and nurture its workforce. >>

The ROBO Economy for Brands

In this guide from Bazaarvoice, we examine how shopping has evolved, the role of CGC in the offline buyer's journey, and how online CGC is increasingly translating to in-store sales. >>

The ROBO Economy for Retailers

In this guide from Bazaarvoice, we examine how shopping has evolved, the role of CGC in the offline buyer's journey, and how online CGC is increasingly translating to in-store sales. >>

Reach Your Sales Goals: 20 Tips for Hitting the Mark -- Sales Edition 2017

Subscribe to the small business trends digital magazine. >>

31 Marketing Barriers and How to Break Through Them -- Marketing Edition 2017

Subscribe to the small business trends digital magazine. >>

Ecommerce Platform Benchmark: What Commerce Marketers Need Now

Gradual shifts are beginning to emerge in the ecommerce platform landscape. >>

Which Comes First: The Contact Center Site Visit or the RFP?

At the end of the day, finding the best-fit partner for your outsourced contact center is paramount to success. >>

How to Write a Book in a Day - 3 Simple Steps to Write Books Fast

Discover the simple process that will allow you to write a book quicker and easier than you ever thought possible.  >>

Modernize Your Waiting Room

It's critical to make the waiting room experience as enjoyable as possible. >>

The Keys to Cozy Customers

Your customers deserve a comfortable experience. >>

5 Steps to Happy Customers

5 tips to increase customer satisfaction and keep them coming back for more. >>

127 Facts You Probably Didn't Know About the Video Marketing Timeline

Uncover the timeline of marketing in the video world, predictions for video in 2020, and much more. >>

How Brands Annoy Fans - The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent

It is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017. >>

Product Ownership - Lasting Satisfaction or Painful Distraction?

The ownership experience should be a critical brand differentiator and revenue generator for both manufacturers and retailers. >>

The Age of the Adaptive Marketer - Meeting the Needs of the Connected Customer with Adaptive Brand Content

Presenting brand materials in a manner that maintains brand identity while also adapting to geographical and cultural customer preferences is a critical challenge for marketers today. >>

What You Need to Know When Looking for a New Contact Center Outsourcer

Everything you need to know about outsourcing your contact center. >>

Stop Blaming Your CMO If You Are Missing Your Sales Goal

CMO tenure has never been shorter but the problem is not the person. >>

Critical Questions to Ask Your Commerce Marketing Automation Vendor

Use this guide to get clear answers about how each solution performs on these essentials: integration, segmentation, innovation, managed services and support. >>

The Facebook Survival Kit - 75 Tips, Tricks, Tools, Resources, and Hacks for Businesses

Ramp up your reach and dramatically increase your audience growth and engagement with the tips and tricks in this resource. >>

Why Bother Blogging?

Blogging is not a side project. It is a serious business activity and should be treated seriously! >>

The Value Proposition Toolbox from MECLABS

This kit includes 4 tools to help you evaluate and craft your value proposition. >>

5 Top Procurement Tips for Seeking an Outsourced Contact Center

Finding the right contact center for you is going to take more than a strategic RFP. Here are our top tips for seeking an outsourced contact center. >>

6 Storytelling Methods for Leaders and Salespeople

Influence, inspire and motivate others using these tips and techniques from the art and science of storytelling >>

Essentials of Mobile App Attribution for Marketers: A Guide From Start to Finish

If you want to master mobile attribution, this guide covers everything you need to know about how app tracking works. Find an overview of the economics of mobile marketing, an explanation of the tech behind it, and a review of key concepts behind the theory of attribution. Get comfortable with the mechanics of how it's done, and how to reliably track your own mobile ad campaigns. >>

What Your Outsourcer Should Tell You About Hiring Contact Center Agents: A Client's Guide

Our latest eBook is your guide to everything you need to know about hiring contact center agents. >>

How To Activate Your Employees For Marketing, HR and Sales Success

Many companies are finding that employee activation is the key to success for marketing and sales in today's digital age. >>

The Truth About Attrition in the Contact Center

At first glance, attrition seems like a chink in the armor for contact centers. >>

Launch a World-Class Digital Voice of Customer Program - Medallia

Launching a digital Voice of Customer program for your business? >>

The Evolution of Self-Serve Customer Service

If you’re looking to outsource your call center, self-serve at some level will likely be part of your solution design. >>

The Ten Commandments of Customer Service

This cheat sheet covers ten fundamentals of customer service to help your business excel. >>

How Intel iQ Does Content Promotion

Learn from one of the best content marketing brands in the business. Intel launched iQ, its tech culture digital magazine in the ever-changing content marketing landscape. >>

23 Predictions for Native Advertising in 2017

No one knows exactly what the future holds. However, these 23 outstanding experts have a better shot than most people at predicting how the coming year will affect native advertising. >>

The Global Guide to Native Advertising Technology 2017

This comprehensive guide includes nearly 300 technology vendors in areas as diverse as social media, influencers and advanced ad tech solutions. >>

The Media Buyer's Guide to Sponsored Content

This guide will teach you how to understand and utilize sponsored editorial content to build your brand. >>

Get Scrappy - Book Summary

Smarter digital marketing for businesses big and small. >>

Be Your Customer's Hero - Book Summary

This book expertly details the inside route to heroic customer service. >>

Quick Guide to Email Marketing

10 tactics to personalize your message for better results. >>

The Art of Social Selling - Book Summary

Find and engage customers on Twitter, Facebook, LinkedIn, and other social networks. >>

Quick Guide to Lead Generation

8 content, social media and webinar tactics to boost lead volume. >>

Chasing Unicorns: Is It Possible to Have a Strategic Partnership with Your Contact Center?

Is your contact center outsourcer just another vendor? Attempting to establish a strategic partnership with your contact center can feel like you're chasing a unicorn. >>

Taking the 'Guess Work' Out of Entering New Markets

The recipe to double sales in new or emerging markets in less than 5 years. >>

Three Secrets to Implementing an Outsourced Customer Service Program

Before you implement an outsourced call center program, read these crucial secrets. >>

Top 5 Facebook Annoyances and How to Fix Them

Facebook may have been late to the #Hashtag world, but when it got into the fray it did so all the way. >>

16 Social Media Marketing Solutions for Small Businesses

Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. >>

Tumblr for Business: Everything You Need to Know

Make sure you understand what Tumblr is, what it does, how to use it, and most importantly, who the audience is and how your business can best reach them. >>

Twitter for Business: Everything You Need to Know

Using Twitter requires a lot more effort than just sharing a link and throwing in a hashtag or two. >>

Secret vs. Whisper: What's the Best Anonymous Sharing App?

We put both Secret and Whisper to the test to help you decide. >>

Best Email Marketing Software for Small Businesses

Learn the best email marketing software to use for a variety of businesses. >>

Pinterest for Business: Everything You Need to Know

While social networks like Facebook and Twitter are great for sharing content, some businesses can benefit from showing off their more visual sides, and Pinterest is the perfect platform for that. >>

10 Google Analytics Tools Your Business Should Be Using

Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences. >>

From Ideas to Action - Why Marketing Must Evolve Great Brand Stories into Stellar Experiences for Customers

It’s no longer enough to tell the story of why a brand is different. >>

31 Tips On How To Market Your Business

Marketing a small business can get a little confusing at times when trying to find the best way to build a brand. >>

How To Triple Your Responses To Typical Phone Objections

Challenge yourself to be prepared for dealing with phone objections with this interactive guide. >>

Online Marketing Inside Out ($29 Value FREE For a Limited Time)

This eBook is an invaluable resource for anyone wanting to market products or services on the Web. >>

5 Insights About Sourcing and Developing Strategic Partnerships

See what insights an industry leader gives on sourcing and developing strategic partnerships >>

The Tactile Marketing Automation Idea Book

PFL adds tangible marketing to our campaigns, and it boosts digital response by 7.9%*. There are lots of reasons why this is happening, but we think you care more about how you can see the same results. >>

The Commerce Marketer's Guide to Turning Shoppers Into Buyers

This guide is for marketers responsible for their company's site that sells products or services online. >>

Research Report: How Agencies Approach Account-Based Marketing

2017 Research on ABM Strategies for Marketing Agencies and Clients >>

A Sales Pros Framework for Reducing Stress

In sales, time is everything. How you spend it in large part determines if you succeed or stress. >>

How To Get Top Content Rankings & Convert Them Into Sales

In this guide, we can see how to double your existing organic traffic and the system needed to translate that into revenue. >>

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. >>

Top 5 Marketing Models

Our FREE management eBook will help you acquire the level of management skills needed to perform your role effectively. >>

Top 5 Marketing Principles

Our FREE management eBook will help you acquire the level of management skills needed to perform your role effectively. >>

The Advocate Marketing Playbook

Your blueprint for advocate marketing success. >>

The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. >>

Applicant Tracking Systems Software Pricing Guide: Key Aspects of System Pricing in 2018

Don't overpay for applicant tracking systems software. Save time and money with this free download! >>

Design 101 for All Your Social Media Accounts

Looking for some inspiration in how to design your social media accounts? >>

The Essential Checklist for Social Media Branding

Is your account branding up to scratch? >>

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results >>

How to Bundle Agency Services to Boost Revenue

Top Tips to Grow Your Agency with Marketing Automation & Services >>

6 Agency 'Secret Weapons' to Signing Marketing Clients

Top Tips to Increase Recurring Revenues By +30% >>

How to Drive Agency Growth with Retainer-Based Relationships

Using marketing automation for profitable growth. >>

Tips To Skyrocket Your Retargeting

Retargeting is a very efficient way of getting a little bit more return on your investment from all your PPC campaigns. Learn some tips to skyrocket your remarketing campaigns. >>

Top 10 Agency 'Must Haves' for Marketing Automation

Don't forget to ask vendors these important questions. >>

50 Productivity Tips for Sales Pros

This guide is intended to help sales pros navigate through the never ending demands of their time for better results and less stress. >>

Aberdeen Report: Here's How Best-In-Class Organizations are Simplifying Complex Sales Processes

Product configuration. Pricing. Quoting. There's a better way to do it across your sales channels. >>

White Paper: Utilising Guided Selling to Improve Sales Effectiveness

Is your sales team equipped for success, or have outdated practices left them struggling to keep up with the competition? >>

White Paper: Utilising Guided Selling to Improve Sales Effectiveness

Is your sales team equipped for success, or have outdated practices left them struggling to keep up with the competition? >>

Aberdeen Report: come le aziende 'best-in-class' semplificando i processi di vendita complessi

Configurazione di prodotto. Prezzi. Preventivi e Offerte. Migliorare i processi legati a queste attività di vendita è possibile. >>

The Top 10 Reasons Epicor Clients Choose the Cloud

You are moving your ERP to the cloud. At this point, it's no longer an if question--it's just a matter of when. >>

Your Complete Snapchat Playbook

Get the latest concrete ideas for the world's hottest social platform. >>

11 Most Common WordPress Mistakes And How To Fix Them

Learn how to avoid key mistakes around security, usability, SEO and technical setups. >>

Navigating the Digital Landscape 2017 - A Guide For Marketers

Get ahead of challenges in the complex digital landscape by taking advantage of this guide. >>

Customer Support Training Calendar by Lessonly

Create an engaging and ongoing team training plan with the Lessonly Customer Support Training Calendar. >>

Sales Training Playbook by Lessonly

A step-by-step guide for building a comprehensive training playbook for your sales team. >>

Customer Support Training Playbook by Lessonly

A step-by-step guide for building a comprehensive training playbook for your customer support team. >>

Weighing the Pros and Cons of Cross-Trained Contact Center Agents

Should you cross-train your contact center agents? Or should they be dedicated to one client? >>

12 Secrets to Crafting and Framing Clickable Content

If your blog isn't getting the level of traffic you'd like - or even if you just have a case of writer's block - try this handy Mad Libs-style tool. >>

How Digital Marketing Will Change in 2017

In 2017, marketers will be hit with the full force of technology disruption. See all 8 of Signal's 2017 predictions and recommendations in this report. >>

Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads

Evaluating the impact and future of addressable media. >>

Why Marketers Are Using Single View of Customers For Better Personalized Targeting

In the race to win today's fickle, device-centric customers with the type of immediate 1:1 experiences they've come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for targeting and personalization across all touchpoints. >>

Why Marketers Use First-Party Data to Drive Brand Loyalty and Customer Retention

Research has shown that first-party data garners the highest return on investment of any data type, and it has the potential to do even more. >>

Building Brand Loyalty in a Digital-First World

Go beyond email. Learn how to leverage your first-party data to create brand champions across all devices and channels. >>

What to Do When Social Media / Web Marketing Fails to Net New Clients for an Insurance Agency / Financial Advisors

The answer is not necessarily more "marketing hype," contrary to conventional wisdom on this critical topic >>

4 Rules For Developing Your Brand's Cross-Device Strategy

Your customer's path to purchase is a winding road across multiple devices. If you can't follow her path, how can you reach her when and where it counts? >>

Navigating Generational Differences in the Contact Center Workforce

Learn how to work through generational differences in the Contact Center. >>

How To Use Quora As A Marketing Tool

Learn the insights of Quora and how to use it for maximum exposure. >>

Adwords Cost Per Acquisition - Smart Ways To Reduce It

Adwords is a channel with a lot of potential and highly targeted traffic for every business that is not hugely innovative. >>

Everything You Need to Know About Advertising on Twitter

Twitter is all about real time engagement. >>

Ten Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy

Measuring and using Customer Lifetime Value (CLV) data correctly provides marketers unprecedented insights to predict everything from the individual spend of a particular customer to quarterly sales growth. >>

Q4 2016 Social Trends Report

This quarterly report references campaign data including 3.2 billion impressions served across all of the social channels that Kinetic Social partners with; Facebook, Instagram, Twitter, and Pinterest. >>

Three Ways to Enhance Your Customer Retention Efforts

Customer Lifetime Value (CLV) data provides marketers unprecedented insights into which customers are worth keeping around and how much should be spent to retain them. >>

Everything You Need to Know About Advertising on Facebook

With 1.86 billion monthly active users and counting, Facebook offers unparalleled reach. >>

Everything You Need to Know About Advertising on Instagram

People come to Instagram to be inspired and discover things they care about, and that includes content from brands. >>

Everything You Need to Know About Advertising on Pinterest

Pinterest is the world's catalog of ideas. >>

How to Create Engaging Content for 'Boring' Industries

Start creating interesting content for B2B today. >>

Can You Train Contact Center Agents in Empathy?

Learn how to train your contact center employees in empathy. >>

SEO Fundamentals For Startup Founders

Learn the necessary elements and practices for higher rankings and self-assessment. >>

Lead Generation Channel Map

This mind map of lead generation channels will help you with your success. >>

Unstoppable Facebook Traffic

Learn the most effective Facebook marketing strategies. >>

Empathy Map Guide

Empathetic Marketing is grounded in a deep understanding of the person for whom you are marketing. >>

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure. >>

Lead Generation for the Complex Sale - Chapter 3

Boost the quality and quantity of leads to increase your ROI. >>

Start with a Lead - Eight Critical Success Factors for Lead Generation

Marketers today are constantly reminded that the company needs more sales leads . . . now. Unfortunately, that immediacy quite often is at the direct expense of quality. >>

10 Ways Social Media Can Boost Your Career

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

10 Things That Great Questions Do

Why should we ask great questions in sales? >>

2017 State of Customer Marketing Report

Improving customer satisfaction and revenue impact. >>

Is the Customer Really Always Right?

Are your Contact Center Agents trained to tell customers 'no'? >>

3 Pillars of Online Customer Communities

Find out the three key foundational principles of successful customer communities >>

How to Build a Remarkable Business by Focusing on the Total Customer Experience

7 mini case studies guide the way to using the marketing hourglass process to turn your focus squarely on the customer. >>

The Sales Resume Handbook

Are you a sales person starting to look for a new job? This eBook is your step-by-step guide to creating a sales resume and landing your dream job. >>

An Introduction to Hiring For the Modern Sales Engineer

Take an in-depth look at the growing Sales Engineer role and learn how this position can further enhance your sales team. >>

An Introduction to Hiring For the Modern Sales Leader

Take an in-depth look in the critical role of the Sales Leader and learn how you can hire the right one for your company. >>

An Introduction to Hiring For the Modern Sales Operations Manager

Take an in-depth look at the growing roles within Sales Operations and learn the importance of having a Sales Ops manager at your company. >>

An Introduction to Hiring For the Modern SDR

Take an in-depth look in the modern Sales Development Representative role and learn how you can build and scale your own SDR team. >>

How to Grow an Insanely Profitable Coaching or Consulting Business

Learn the essential steps needed to build any coaching, consulting, or service related business. >>

Sales Team Accelerator Tool Kit

It's important to have clear goals when building out a new sales team. >>

How to Create a Marketing Strategy that is Perfect for Your Business

Marketing without strategy is the noise before failure. >>

The Total Online Presence Blueprint

It is essential to think of building a total online presence as an intention and a continuous work in progress. >>

Building Your Content Foundation

Content is the key to your marketing strategy. >>

Public Relations Specialists - Occupational Outlook

Public relations specialists create and maintain a favorable public image for the organization they represent. >>

The Sales Enablement Guide to Win/Loss Analysis

Win/loss analysis can have a huge impact on improving sales. Read this guide to get started on your journey towards more effective and beneficial win/loss reviews. >>

Alibaba Starter Guide - The Fundamentals of Alibaba

Learn how Alibaba works and how you can use it to start your own business by sourcing millions of products from all over the world. >>

Intro to eCommerce - The Fundamentals

If you’re thinking about starting an online business, don’t wait- Just start. >>

How to Generate At Least 3 Extra Phone Appointments Per Week

Learn the ridiculously easy way to generate at least 3 extra phone appointments per week! >>

Sales Managers - Occupational Outlook

Sales managers set sales goals, analyze data, and develop training programs for organizations' sales representatives. >>

Advertising, Promotions and Marketing Managers - Occupational Outlook

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members. >>

7 Steps to Small Business Marketing Success

Practiced effectively, marketing is simply a system. >>

The Crazy Busy Marketer's Guide to Content Creation in the Real World

Content is how you get found, how you educate, build trust, answer questions, stand out, and sell in the world we live in today. >>

Guiding an End to End Customer Journey

Learn how to create the perfect customer experience every time. >>

Building Business Brands

Every business has a brand - Are you building yours intentionally? >>

Creating a Referral Engine

Building a consistent flow of leads without spending one dime on advertising. >>

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right. >>

Getting Started with Digital Asset Management - an eBook for Marketers

This eBook will introduce marketers to the guiding principles of a proven Digital Asset Management (DAM) strategy, while sharing how DAM is solving common challenges facing companies today. >>

How To Build Reputation With Your Blog

Reputation is the fundamental ingredient in building a business based on your blog. >>

6 Marketing Strategy Tips for Risk Management Software Vendors

As demand for professional software is growing, the competition among the software developers and vendors is growing too. >>

Providing Great Customer Service- Creating an Exceptional Customer Experience

Providing great customer service is so much more than answering customer questions, solving problems and picking up the phone. >>

Your Keys to a Successful Content Marketing Strategy

Get your hands on this easy-to-follow 2-step plan and achieve your content marketing goals. >>

Tips, Tools, and Templates to Help You Build Your Content Marketing Strategy

Learn how to attract people through stories they love. >>

How To Plan And Build A Successful Content Marketing Strategy

Marketing is now about telling the truth and sharing it! >>

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth. >>

Content Marketing Strategy for Any Size Budget

Learn why content marketing is so important and how to do it effectively. >>

Content Marketing Strategy Workshop

Learn to understand what a content marketing strategy looks like, then you will be able to determine the measures of success. >>

Find Your Target - How To Attract People That Actually Want to Buy From You

Learn how to attract your target audience and create content people love. >>

How To Create Content That Converts

Earn your audience's attention through helpful content that gains their trust. >>

10 Formulas to Measure Content Marketing ROI

For tomorrow's marketer in today's world! >>

The Content Formula

Calculate the ROI of Content Marketing and never waste money again. >>

How Marketers Use Salesforce For Data-Driven Customer Engagement

Today, marketers influence the entire customer journey-but how are the best marketers using Salesforce to deliver the right message, at the right time, on the right channel? >>

Instagram - From a Button to a Community

Take a look at Instagram and why you should be using it. >>

Snapchat - Visual Marketing Strategy

Why should marketers consider Snapchat in their visual marketing strategy? >>

How to Design an Infographic in 9 Simple Steps

Learn the 9 important points you should be taking into account when it comes to this visual content. >>

Your Email Profits - 3 Simple Steps to Building Your Profitable Email Marketing Business

Have you been struggling to find a way to build your very own business on the internet? >>

Designing for WordPress: Using User Experience to Tell a Strong Brand Story

Tackle the basics of user experience and how together with a strong brand story designing for WordPress can be made much easier. >>

Moving Targets - Creating Engaging Brands in an On-Demand Word (2 FREE Chapters)

Moving Targets is a guidebook for creating and re-inventing brands in today’s on-demand world. >>

Minimum Lovable Brands

Don't underestimate the importance of a strong personal brand in forming successful business brands. >>

LinkedIn Communication Templates

Knowing how to properly connect and follow up with a prospect on LinkedIn gets you once step closer to your goal! >>

LinkedIn Game Plan for Success

Your one-hour weekly playbook for successful results! >>

Timeless Branding

Learn how to build a brand that is timeless in the hearts and minds of consumers. >>

The Complete Guide to SaaS Marketing

This guide is written for SaaS founders in scale up, although it’s applicable to anyone running a SaaS company. >>

6 FinTech Marketing Strategy Tips

Get to grips with your FinTech Marketing Strategy >>

Logo Design Inspiration

A collection of 1,000 of the world's best logo designs! >>

The 7 Elements of Highly Effective Advertising

Have you ever had an ad that was a complete dud? Have you ever sunk a ton of money into a campaign and the phone never rang? You’re not alone, but there’s a better way! >>

Branding Yourself and Your Business

Learn to build a brand that can adapt and thrive. >>

The Analytics of Business Decisions

Gain knowledge and understanding of how to use data to build a smarter brand! >>

The Heart of Branding

Care passionately and create a unique brand everyone remembers. >>

Buyer's Guide to Data Onboarding

Key Considerations for CRM and Digital Marketers. >>

Building Brand Loyalty in a Digital-First World

Go beyond email. Learn how to leverage your first-party data to create brand champions across all devices and channels. >>

23 Closing Techniques Battlecard

How to close more deals by applying the right closing technique. >>

The Essential Sales Prospecting Checklist

How to successfully sell by spending more time with better prospects. >>

Adopting Mobility To Empower Your Business

How Visionary Sales Organizations are Adopting Mobile to Empower Their Business >>

The Global State of Enterprise Mobility

This paper provides recommendations and tips to keep in mind when evaluating providers for integrated mobility solutions. >>

How Does Customer Experience Impact Angry Customers?

Let's look at how the customer experience of an angry customer informs strategy, and how companies can transform frustrated customers into delighted ones. >>

Digital Marketing Maturity: The Results are In

The Progress Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. >>

3 Ways Responding to Reviews Will Maximize your Marketing Budget

For all the ways it has changed, marketing strategy has been the same since it was invented. >>

CSO Insights: Sales Enablement Optimization Study

This year's report reveals a picture of sales organizations in dire need of support. >>

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization. >>

The Anatomy of an E-Commerce Email

Email marketing is key to running an e-commerce business. Successful email marketing can be found in these 5 easy steps. >>

BY DESIGN: Email Marketing Design Basics

Email design plays a big role in the effectiveness of your email marketing campaigns. This mini-guide covers the basics you need to know about email marketing design. >>

Master Email Marketing in 30 Days

Email marketing has been around for almost as long as the Internet itself and it remains a popular driver of business for successful marketers the world over. Email marketing just works! >>

Become an Email Marketing Pro in 60 Minutes

All it takes is 60 minutes to jumpstart your email marketing. Put the power of email marketing to work for you. >>

Aberdeen Report: How CPQ Stops Sales from Creating IT and Engineering Nightmares

According to a new report from Aberdeen, many best-in-class organizations are rethinking the roles of IT and engineering in the sales process, from closing deals to delivering as promised. >>

Aberdeen Report: Powering a Profitable Sales Organization: How CPQ Cuts Costs

What's your most profitable business system? Is it CRM? ERP? CMS? >>

Aberdeen Report: Simplifying Complex Sales Processes with CPQ

Do you really know what's happening across all of your sales channels? >>

Email 101: 12 Email Marketing Tips

‘Tis the season to be marketing. For many businesses, the holiday shopping season is make-it-or-break-it time. Early preparation is key. >>

Don't Get Spooked By Holiday Marketing

Don't let holiday marketing "creep" up on you unprepared >>

Email Marketing Holiday Calendar

The holiday season kicks into high gear this month, and there are some great holidays to use as you begin promoting your business or organization. >>

6 Last-Minute Holiday Marketing Strategies

Even though the holidays are in high gear, there's still time for some last-minute holiday marketing strategies. >>

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation. >>

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales. >>

The Impact of Content Effectiveness on Sales and Marketing

Content is a nexus between the sales and marketing functions in most organizations. >>

Customer Journey Mapping in the Contact Center

Understanding your customer at every point in their journey is key to creating a differentiated customer experience. >>

Moving Beyond Facebook Lookalike Audiences

How to scale your app install campaigns with precise interest targeting. >>

How to Harness the Power of a Subscription Business Model to Bolster Revenues

Subscription businesses are focused on customer retention and loyalty. Does your business have what it takes? >>

The Fast Lane to Great Design

A step-by-step guide for producing expertly designed content. >>

The Truth About the Talent Shortage

How the talent shortage impacts your business and what you can do about it. >>

Live Chat Best Practices

The benefits of live chat are numerous, but only if it’s being used correctly. We’ve put together a checklist of live chat best practices. >>

Your Guide to Nailing Worker Classification

A step-by-step guide to navigate the complexities of working with freelancers and other contingent workers. >>

Happy Customers, Successful Companies

This eBook will serve as your guide to building a world-class distributed customer support team. >>

CMOs: Turn Social Media into a Revenue Driver

Find out how to use social media to drive customer acquisition, retention, and growth. >>

Real-Time Marketing on Social Media

This white paper identifies lessons in real-time social media marketing applicable to any industry. >>

National Geographic: Masters of Visual Storytelling

Learn the social media content strategy secrets of National Geographic in this study. >>

LEGO: Building Valuable Digital Customer Experiences

See how LEGO are building valuable digital customer experiences through their social media channels. >>

New Economy In, Old Strategies Out: A Fresh Look at MES

With a turnaround in the global economy appearing imminent, concerns about where the next order may come from are giving way to solid growth opportunities. At the same time, many companies face a surge in competition on a global scale. >>

8 Must-Have Strategies for Killer Facebook App Install Campaigns

Learn how to master Facebook app install campaigns with this free eBook. >>

Demystifying Google SERP Layout Changes

Recommendations on how to modify your search strategy and tactics to drive online customer engagement that delivers results. >>

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations. >>

The Complete Guide to Influencer Marketing: Strategies, Templates & Tools

Follow this 10-step process -- complete with customizable templates -- to set up and manage a high-impact influencer marketing program. >>

4 Proven Steps to Competitive Analysis

In this eBook, you will learn 4 proven steps to effective competitive analysis to help you beat the competition online. >>

Business Development -- The Missing Link Between Marketing and Sales

Business Development is the process of continuously boosting communication, PR, sales and marketing to be & remain successful in the selected (and new) markets with existing and new products or servic >>

How to Apply Analytics Data to Make Better Content Marketing Decisions

Learn how you can take greater control over the performance of your content marketing. >>

5 Things You Can Do to Make Your Customer Experience Stickier

Tactics for Boosting Engagement and Brand Affinity. >>

Increasing sales efficiency: an Accent starter guide

Everybody wants to increase sales efficiency, but it’s easier said than done. This starter guide covers everything you need for strong sales efficiency. >>

The Top 5 Tools for Social Proof (and Why They Matter Now More Than Ever)

Gain insights into the most cost effective way to secure social proof for your business. >>

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation. >>

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization. >>

How to Map Content to Buyer Personas

Use this guidance to learn the 5 key steps to mapping content to buyer personas. >>

How to Master the Art of LinkedIn InMail Prospecting

Learn how to improve your LinkedIn Inmail prospecting skills with this practical guide, complete with real-life examples. >>

The Impact of Content Effectiveness on Sales and Marketing

Content is a nexus between the sales and marketing functions in most organizations. >>

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales. >>

Focused Social Selling: Less Really is More

This eBook serves as a much-needed guidebook for social sellers to become better focused on their systematic approach to social selling. >>

7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open

Cut through the noise and stand out in an increasingly crowded inbox. >>

Anonymous Users Are People, Too

In this eBook, we outline how to identify anonymous users, convert them into known users, and turn them into power users. >>

Quote-to-Cash Success Kit

The Resources You Need for Everything Quote-to-Cash. >>

Understand the Hidden Costs of Salesforce Before It's Too Late

Don't get stuck in a dysfunctional CRM relationship. >>

Ebook Download: Amplifying Your Web Analytics with Voice of the Customer Studies

How to combine user feedback with your web analysis & improve the overall customer experience >>

7 Steps to Master Facebook LIVE

Extend your organic Facebook reach and engage new customers with these 7 steps to mastering Facebook Live. >>

The Content Marketer's Sure-Fire Strategy for Success

A 2-Step plan that helps any organization achieve their marketing goals. >>

The Ultimate Lead Generation and Traffic Driving Bundle

This exclusive bundle includes 3 free guides to help you start generating traffic today -- plus a bonus lead generation roadmap! >>

Viewing CRM as Change Management: A Best Practices Guide

This white paper provides some best practices for identifying the right people and processes integral to managing organizational change. >>

Six Tips for Putting Your CRM into Overdrive

Learn six tips for optimizing your CRM deployment in this informative white paper. >>

How to Drive Huge Amounts of Traffic to Your Site

If you’re willing to invest a little time or money, then you can create a five-lane superhighway of traffic pouring into your business! >>

Guide to Product Launch Programs for the Saas Business

This guide will give you a step by step process for each phase within the launch. >>

Marketing Automation Best Practices Guide

Learn several strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization. >>

The Keys to a 'Stop 'em & Grab 'em' Landing Page

Follow these keys when developing your landing page, and in no time you will have all of the traffic and leads you can handle! >>

Successful Selling

Matt Heinz explains how to attract, manage, close and keep more business in a buyer-centric world. >>

Successful Social Selling Best Practices Guide

This best practices guide focuses on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day. >>

The 7 Rules of a Killer Lead-Generation Website

Learn the rules that your website has to follow in order to prompt your visitors to engage with you. >>

Developing an Account-Based Marketing Program

This workbook is full of templates, instructions, meeting agendas, technology recommendations and more to convert potential into real achievements. >>

Full Funnel Marketing

How to embrace revenue responsibility and increase marketing’s influence on pipeline growth and closed deals. >>

Secrets to Successful B2B Sales & Marketing Metrics

This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics. >>

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution. >>

Secrets to Successful Cold Calling

Calling new prospects still works, but the way you approach it has to be right. This guide will show you some strategies and insights. >>

Secrets to Successful Inside Sales Management

Learn a variety of best practices, techniques and ideas to both tactically and strategically increase the efficacy, success and impact of your inside sales organization. >>

The Modern Marketer's Field Guide

Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape, as told my Matt Heinz. >>

Five Steps to Manage the Customer Journey for B2B Success

Learn five solid steps any organization can take towards aligning their internal operations with the true customer lifecycle. >>

5 Ways to Get More Sales Out of Marketing

Sales and marketing. They're lumped together so much in conversation, you'd think they're a perfect combination -- like peanut butter and jelly. But the relationship is more often like oil and water. >>

CSO Insights: Sales Enablement Optimization Study 2015 Key Trends Analysis

“The fact that we need to reinvent how we sell is clear to almost all sales executives. How to do it is not!” --Dr. Michael Lodato >>

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization. >>

The 2016 Sales Framework: Set Your Sales Team Up For Success By Guiding Them To Results

Recent research has shown that the sales process is getting longer and more complex. >>

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

This free excerpt will get you started with software-inspired management concepts. >>

The US Contact Center Decision-Makers' Guide 2015: The Mobile Chapter

Your customers are mobile and digital - are you? >>

Checklist: Creating Ultimate Sales and Marketing Alignment

How do you get your sales and marketing teams aligned and working together toward the same goals? This infographic will tell you. >>

What is Sales Enablement? A Modern Definition for B2B Sales.

If you’re trying to find out what is sales enablement, this brief guide covers the modern B2B sales enablement definition and common ways to get started. >>

Checklist: Key Ingredients for Successful Content Selling

This checklist covers the main tools and processes you need to be successful at content selling. >>

Creating Sales & Marketing Alignment

Create strong sales and marketing alignment by following this easy starter guide that covers everything from definition to practical tools. >>

Email Personalization Guide: The What, Why, and How of Demographic Segmentation

In this guide, learn effective strategies to personalize email campaigns based on 7 different demographic attributes like age, gender, marital status and more. >>

Building a VoC Program for Your Company in the Online Channel

Learn how to listen, interpret, analyze and measure your VoC program results over time. >>

6 Quick Steps to Improve Conversion Rates

Thanks to online user experience testing, you can easily improve your conversion rate with these 6 steps. >>

The Small Business Guide to Virtual Receptionists

Customer relationships are built on trust--a process that begins with the first phone call. >>

The Content Marketing Institute Original 4-Book Bundle

Practical, how-to guidance and advice from experts in content marketing. >>

Michael Brenner's Exclusive Content Marketing Kit

Get your content marketing strategy up and running with these tips and tricks from Michael Brenner. >>

The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer

Answer these 36 questions to help you as you create our content marketing strategy. >>

Launch Your Own Content Marketing Program

Learn the why, who, and how of launching your own content marketing program. >>

75 Examples to Spark your Content Marketing Creativity

No matter your goal, we are sure you’ll find something here to inspire your inner content creator. >>

Next-Generation SEO Strategies That Will Future-Proof Your Content

Get insights and advice from The Wizard of Moz, Rand Fishkin. >>

On-Page SEO Checklist: 13 Steps to Search Engine Success

Use this checklist to make sure your content and your clients’ content is ready for prime time. >>

10 Steps and Calculations to Develop your Content Formula

Use this cheat sheet to help you develop your content formula. >>

99 Amazing Content Marketing Hub Examples

Find out the best content marketing hub examples from Michael Brenner. >>

The Personalization of Content

How to use content to build relationships at scale. >>

The Sales Kickoff Content Cookbook

“Cook up a batch of yummy sales materials from the ingredients readily available at your annual sales kickoff meeting.” >>

Sirius Decisions Brief: Has Your Organization Outgrown Its Sales Asset Management Tool?

There are clear warning signs that indicate when an organization's sales asset management tool - especially a homegrown solution - is no longer meeting the needs of users. >>

Top 10 Reasons Companies are Investing Heavily in Sales Enablement

The sales, marketing and buyer worlds we live in are changing faster than ever before, and collaborative enablement across all groups is increasingly important! >>

How to Make Marketing Easier with Tablets and Mobile Sales Enablement Technology

This eBook guides you through the benefits of tablets and mobile sales enablement technology. >>

Content Over Commerce: A Publisher's Strategy to Increase Revenue +126%

Find out the game changing monetization strategy that produced higher earnings and engagement for digital publishers. >>

Content Over Commerce: A Strategy to Increase Email Newsletter Revenue +126%

Find out the game changing monetization strategy that produced higher earnings and engagement for digital publishers. >>

Better Lead Yield in the Content Marketing Field

If you are currently creating content, this report will show you how real decision makers interact with B2B content, and how you can enhance the effectiveness of your content marketing. >>

Define What's Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online

Discover how content is consumed in today's marketplace, and what business decision makers trust online, and what type of content actually influences business decisions. >>

The Content Connection to Vendor Selection

How Online Information Sourcing Influences The Pre-Sales Buying Process. >>

The Advocacy Market Explained - Whitepaper

You’ve probably heard some buzz about advocacy. Gartner talks about “brand advocacy” and Sirius Decisions talks about “customer advocacy.” It’s all a bit confusing. Here’s a breakdown of the market. >>

High Performance ABM Capabilities: The Proven Account-Based Marketing Framework

This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact. >>

8 Steps to Initiating the Right Launch Sequence for your Referral Program

This e-book will explore the 8 step process of launching and promoting a referral program that empowers your business to drive revenue growth. >>

High Performance ABM: The Definitive Guide to Account-Based Marketing

This report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available. >>

Marketing Must-Haves for 2018

A diverse collection of must-have marketing tips and tricks - including a workbook for success. >>

10 Killer Salesforce Reports for Measuring Marketing Performance

In this white paper you will learn how to align sales and marketing, gain insights into how your marketing metrics are impacting revenue, and how to use that information to optimize your marketing mix. >>

Top 5 Marketing Reports in Salesforce to Align Sales & Marketing

As a Marketing Professional your campaigns drive a large percentage of closed deals in most large enterprises and the VP of sales wants to be able to see just how much pipeline marketing is teeing up for his or her team to close. >>

The Integrated Marketing Analytics Guidebook

Learn how to build a marketing analytics framework and show marketing ROI with this integrated guidebook. >>

10 Ways to Make Your Marketing Dashboard Great

Engage, persuade and drive action with a powerful story of marketing performance. >>

The Art of the Marketing Scorecard

Using data to tell the story of omnichannel marketing performance. >>

25 Website 'Must Haves' for Driving Traffic, Leads & Sales

Learn the 25 elements your site needs to become a lead generating machine. >>

3 Steps to Creating a Great Brand Name

View this infographic to learn the 3 key steps you must take to create a great brand name. >>

7 Steps to Setting and Achieving Your Marketing Goals

This 7-step process will help you define and refine your 2016 business growth goals and segment them into achievable marketing objectives. >>

5 Tech Trends Redefining the Customer Experience

How to win friends and influence customers. >>

Sales Enablement Best Practice

This guide is full of strategic and tactical advice to help your organization increase collaboration, efficiency and results. >>

FREE Poster -- Sales Differentiation Strategy

Six steps to develop sales differentiation mastery in your salespeople. >>

Understand Your Buyers: Structuring Your Buyer Persona Interview

Get up to speed with the new rules of sales and service. >>

Tips for Stretching Your Content Marketing Dollars

Ideas to stretch your budget & increase your return. >>

Build Better Welcome Emails: The Foundation for a Lasting Relationship With Your Customer

You've got a new subscriber to your mailing list - congratulations! Now what? >>

Definitions for the Real World of Big Data Marketing

9 terms you and your team need to know. >>

10 Tips for a Better Blog Post

Tactical suggestions that have more to do with structure than writing. >>

The Video Strategy Workbook

In 9 steps, it's easier than you think. >>

Putting Together an Effective Landing Page

Convert your browsers into buyers (or subscribers) or at least further your relationship with them. >>

7 Steps to Elevate Your Customers' Experience

Learn how to walk through your customer's journey in order to improve their satisfaction and engagement. >>

How to Crush It, Kill It & Master Cold Calling Now!

Gain the mindset and skill set to make your calls -- and make your number. >>

Gaining Customer Loyalty with In-Store Personalization

Find out the data-driven, online-inspired tactics retailers like you are using to deliver loyalty-inspiring, real-time personalization >>

How B2B Marketers Can Drive More Pipeline With Personalized Video

The Guide to More Pipeline with Personalized Video. >>

Marketo & Vidyard Present: How to Use Video Content and Marketing Automation to Better Engage, Qualify, and Convert Your Buyers

You wouldn't go for a run without the details of a weather alert, so why are you scoring leads without video? >>

The Modern Marketer's Guide to Getting the Most Out of Video

This guide is brought to you by Vidyard & Oracle Marketing Cloud. >>

The Video Marketing Handbook

Everything you need to build a video marketing strategy. >>

No Longer a Necessary Evil: How Modern CRM Empowers Sales

Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. >>

Align or Die in the Age of the Customer

Discover six ways modern CRM can help you delight customers and drive growth. >>

Everything You Ever Wanted to Know About Contextual Marketing

Digital marketing is broken - whether you have recognized it or not. >>

How Brands are Using Contextual E-mail Marketing to Stand Out in a Crowded Inbox

Movable Ink powered billions of emails in 2015 and chose five stand-out email campaigns by brands that used contextual marketing to go above and beyond in the inbox during 2015. >>

Why Customer Experience is the Ultimate Marketing Tool

Ease speed, and accuracy is the 1-2-3 punch that will keep your customers loyal for the long haul. >>

Building a Customer Experience Strategy

Customers will not be won on the price page or by product features, but rather on the entirety of your customer's experience. >>

Facebook's Guide To Success!

The success of your Facebook campaign depends on... >>

5 'Must Have' Tactics For Your 2016 Digital Marketing Plan

What are the 5 “must have” tactics that experts agree can help everyone’s 2016 digital marketing? >>

Seizing Your Sales Destiny

The no excuses guide to selling without a sales manager. >>

10 Salesforce Survival Tips

Lower your cost and reduce risk with these must-have tips. >>

14 Things GREAT Salespeople Do, That Average Salespeople Only Think About

This eBook will teach you the traits of great salespeople and inspire you to help your team excel. >>

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them. >>

Email and Social Media Marketing: How to Leverage Engagement to Drive ROI

Although email is still the number one digital marketing channel for most marketers when it comes to ROI, social media is clearly the winner in terms of audience engagement. >>

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media. >>

Subscription Businesses - Top 10 Trends for 2016!

What worked for you in 2015 and what can be improved for 2016? If you're a subscription business, the year ahead presents many opportunities. >>

5 Ways to Improve Sales Performance with Analytics

What are sales leaders saying about their performance - and that of their team? >>

Empowering Sales with Self-Service BI

Does your organization have concerns over how to support your sales team? >>

The Link between Sales Analytics and Sales Performance

From 24-hour business news channels and financial news websites, to social media sharing every detail of an organisation's ups and downs, corporate performance travels at the speed of light. >>

The Economist Intelligence Unit: Unique Selling Points

According to a recent global Economist Intelligence Unit survey, 84% of organizations see managing sales performance as a strategic business priority, yet many still struggle to achieve their sales objectives. >>

Checklist: How B2B People Learn to Love Their Sales Data

In a recent study, Aberdeen provided a data and performance-driven bridge between two unlikely enterprise business partners: Sales Leadership and the IT team. >>

Is there a difference between CRM reporting and sales analytics?

CRM dashboards contain core data around customers, prospects, opportunities and sales performance. Sales analytics prove the intelligence required for strategic decisions and sales planning. >>

Unlocking Your IT Data with User-Driven BI

Unlock your sales data and discover the five essential components for successful business discovery with user driven business intelligence. >>

Aberdeen 4 Points: Analytics in Sales and Business Development

There are a number of factors that impact the use of sales analytics, but the bottom line is that pervasive use of analytics pays off in a big way for sales. >>

What High Quality Outbound Sales Reps Look Like

Anyone who has hired outbound sales reps knows that not just any old warm body will do the trick. Here's the criteria we follow to find top talent. >>

The 59 Commandments of Business Marketing -- Sales Edition

Subscribe to the small business trends digital magazine. >>

Design Crimes: How to Fix 12 Common Survey Mistakes

Explore the common pitfalls of building a survey. >>

The Ultimate Quest for Smarter Survey Data

Effectively Understand and Transform Survey Data into Smarter Decision Making. >>

5 Social Audiences Brands Can't Afford to Ignore

A treasure trove of data awaits marketers, if they only listen. >>

The 5 Pillars of Influencer Marketing Automation

The five pillars in this guide are the industry's roadmap to success in the Influence Economy. >>

Treat Your Customers Better with Best of Breed Content Management Systems

Find out why suites may not hit your customer journey sweet spot. >>

Voice of the Customer: Big Data as a Strategic Advantage

Ready for 91% retention, 53% first-contact resolutions and 1.9% faster response rates? This report tells you how it's done. >>

The Less Obvious - But Equally Important - Role of Your CMS

What your CMS really needs to deliver beyond customer experience management. >>

The Future of Influencer Marketing: 6 Predictions Your Brand or Agency Can Bank On

Influencer marketing is catching fire. It's an exciting time, and we're thrilled to be leading the way. Once you see what is in store for the industry, you'll be eager to get involved. >>

The Guide to Influencer Marketing Automation

The five pillars in this guide are the industry's roadmap to success in the Influence Economy. >>

The Beginner's Blueprint To Account-Based Marketing

As consumers begin to crave more personalized experiences, many marketers are turning to account-based marketing to meet those needs. >>

5 Ways AdTech Can Scale Account-Based Marketing

Buyer habits are changing. Today's B2B buyers want to engage with your marketing on their own terms, and they expect your marketing to cater to those expectations, whether they're engaging on social media, online search, mobile, video... the list goes on. >>

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies. >>

The Little Black Book of B2B Referrals

Learn how to take your customer referral program from desperate and awkward to downright irresistible. >>

Don't Take 'No' From a Prospect. Learn How To Capture Interest Through Sales Development.

Learn how to build a high-performing Sales Development team that focuses on outbound prospecting to reach buyers. >>

Unlock Sales and Marketing Alignment Through the Power of Content Marketing

Sales and Marketing are the two most crucial teams for every company, and they must learn how to work together. >>

4 Steps to Launching an Employee Advocacy and Engagement Program in 30 Days

Download this eBook to learn how Target, Reebok, AT&T and CSpire built employee engagement and advocacy programs in four simple steps, going from start to launch in just 30 days! >>

Cision Retail Report: Generating ROI from Social Media

In the free 'Social Media in Retail' report we highlight market data, research, and real world case studies from major retail brands that successfully integrated social media as a retail tool. >>

The In-Depth Guide to Fraud Prevention in International E-commerce

Even the largest retailers, such as Target and Neiman Marcus, have been the victims of fraud and cyber-attacks. Here is how to make sure you're not next! >>

Social Media Marketing Impact Report

We deliver market data, research, and real world case studies from companies that ran highly successful social media marketing campaigns. >>

Using Social Media as a Customer Service Platform

Good customer service on social media can make the difference between an angry churn or a satisfied consumer. >>

Delivering the True Potential of CRM Through the Individual

Customer relationship management software has been used by organizations of all types and sizes for over 20 years. >>

5 Ways To Get More Sales Out of Marketing

Sales and marketing. They're lumped together so much in conversation, you'd think they're a perfect combination -- like peanut butter and jelly. But the relationship is more often like oil and water >>

Six Tips for Putting Your CRM into Overdrive

Learn six tips for optimizing your CRM deployment in this informative whitepaper. >>

Learn How IBM Transformed Their Sales Team with SugarCRM

IBM leveraged Sugar's unique user-focused CRM to transform its global sales organization, successfully deploying a new system for reps that manage millions of opportunities worldwide. >>

Learn Why Analyst Firm Ovum Names SugarCRM a Leading CRM

The latest release of SugarCRM's flagship product gives users new tools to build extraordinary customer relationships. >>

#TopTips to Improving Your Social Media Customer Service

Social media customer service is no longer a choice -- it’s an essential piece of your customer experience strategy. >>

5 Tips for Ensuring Strategic Alignment of Incentive Compensation Plans

-Suggestions for success from Optymyze experts >>

The 3 Most Effective Ways to Reach Baby Boomers [Study]

Discover the 3 most effective ways to reach Baby Boomers today. >>

The Innovator's Guide to Employee Advocacy

Learn Employee Advocacy lessons from 5 Fortune 200 Brands. >>

The Definitive Guide to Employee Advocate Marketing

A seven step guide and checklist to ensure success. >>

10+ Reasons Why Employee Advocates are Super Heroes That Will Transform Your Business

Download this infographic to learn more than 10 reasons why your brand should power employee advocates. >>

The Big 5 Metrics for Account-Based Marketing

Learn how to bring sales and marketing teams closer and align focus with account-based marketing. >>

Fishing With Spears: All About Account-Based Marketing #ABM

This presentation will help answer some of the major questions surrounding account-based marketing. >>

Finding the New Frontier

5 trends shaping the Insurance industry and how to create new opportunities. >>

Find Out How to Boost Policyholder Engagements

Today's consumers have more insurance options than ever before. And they know it. >>

4 Best Practices for Growing Your Insurance Business

Today's consumers have more insurance options than ever before. And they know it. >>

Insurance Carriers: Growth Through Third-Party Products

The future growth of insurance carriers depends on a dizzying array of factors. Unfortunately, many of these factors are out of carriers' control. >>

Find Out How Associations Can Add Value for Members

The economy has hurt businesses and associations. Discretionary spending decreases have impacted paid memberships, seminars and conferences, taking a big revenue bite out of many associations. >>

Infraredx - Medical Devices Industry is Transforming Sales Productivity

Learn how Sales Enablement empowered Infraredx to transform its sales team. >>

5 Key Capabilities Your CMS Should Offer

Focus on five key things to consider when evaluating your CMS solution. >>

How to Choose the Best CMS for Customer Experience Management

Digital experience is a chance for companies to differentiate their brand from the competitors and find new ways to satisfy customers and prospects. >>

Why Website Personalization Matters

Static sites are primitive and not compelling but once personalization is done well, you will find visitors engaged by the content that has been tailored to them, resulting in purchases, engaged members and return visits. >>

Are You For Real?! Going From Excuses to Authentic Selling and Living Your Dreams (Valued at $9.99)

Learn from the author as he shares his wisdom and sales secrets, tells humorous and inspiring stories, and asks introspective questions to guide you on the path of success. >>

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook. >>

5 Tips for Leveraging Changes in the Incentive Compensation Plan Process

- Practical suggestions & tips from the experts >>

A Glance into Sales Operations as a Service

- A whitepaper that highlights how 'beyond a software' approach can lead you towards sales success. >>

How to Choose an Attribution Platform for mCommerce Apps

If you're considering attribution platforms for your app business, this is the place to start. >>

35 Tips for Marketing iPhone and Android mCommerce Apps

Download the app marketing eguide that'll make an immediate difference for your business. >>

The Power to Disrupt: How Marketers are Turning Industries Upside Down

“Disruption” is the darling of the high tech lexicon, and with good reason. Disruptive technology has the power to change the way people do things, and forever alter a competitive landscape. >>

Discover Experience Marketing

Learn what's next for digital marketing and why you should embrace it. >>

How to Spike Your Online Reviews and Crush The Competition

Learn how to land great reviews and boost your Google Seller Ratings in this quick and informative guide. >>

Achieving Customer Experience Excellence

Customer experience is the critical differentiating factor for brands across all industries. >>

Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth

‘Marketing Gold' has the ability to become a measurable return on large investments in multichannel marketing. >>

How to Tame the Digital Marketing Beast

Marketing complexity got you down? You've heard of the ghost in the machine? There's also a beast living in your digital marketing machinery and it's throwing a wrench into your best-laid marketing plans. >>

Build Your Own Marketing Cloud™

Five reasons to unify your marketing technology and data. >>

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf. >>

Digital Disruption: Have You Been Disrupted Yet?

Look at the reality that is digital disruption and why it's happening, alongside who the digital disruptors are and why they're achieving success. >>

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves. >>

10 Benefits of Tag Management

Reason No. 1: Bring Order to Digital Marketing Chaos. >>

Branding is for Cows. Belonging is for People.

Break free from the herd and make stuff that matters. >>

Tips To Win More Small Business Accounts

Producers can gain valuable information on how to approach and work with small businesses in this blog in order to win more small business accounts. >>

How to Successfully Develop a Non-Dues Program

How can your organization deliver the things your members expect? >>

Protecting Your Customers is What You Do

Through strong participation, LifeLock protection can add value for your customers, increase loyalty and help differentiate you from the competition. >>

Top 5 Reasons Member Groups Are Developing Affinity For LifeLock

With identity theft protection services, affinity-based membership groups are able to win hearts, minds and revenue. >>

Business Solutions for Insurance Carrier

Learn why you should consider offering identity theft protection to your customers. >>

7 Field Service Strategies to Boost Customer Loyalty

In the ever-growing industry of field service, something all organizations value is customer loyalty. >>

Mobile, Social and Local Marketing Innovations Report Bundle (Get 5 Reports for FREE)

Advance your mobile, social and local marketing knowledge by sourcing peer-based insights and best practices. >>

The Content Marketing & Organizational Branding Report Bundle (Includes 5 FREE Reports!)

Advance your content marketing and organizational branding knowledge by sourcing peer-based insights and best practices. >>

CMO & CIO Alignment: Marketing Technology Integration Report (398 Page Bundle)

Learn more about marketing technology integration by sourcing peer-based insights and best practices. >>

Customer Experience, Engagement and Personalization Report Bundle (Get 4 Reports in One!)

Advance your customer experience, engagement, and personalization knowledge by sourcing peer-based insights and best practices. >>

Localize to Globalize: Unifying Messages, Experiences and Engagements Across Global Campaigns

Learn about the challenges and best practices that have emerged as global brands strive to create a connected, relevant, localized experience for their customers. >>

Brand Automation for Local Activation: Connecting Customer Engagement Into Measurable Local Strategies

This report sets out to identify where and how marketing mindsets must shift to best capitalize on local potential. >>

Exploring the Business Impact of Marketing Technology Integration

Review the results of the CMO Council’s “Integrate to Accelerate Digital Marketing Effectiveness” study. >>

Making the Workplace a Brand-Defining Space

This report explores where and how marketing and HR leaders are collaborating on new ways to organizationally reinforce and reflect their brand values and qualities. >>

Mastering Adaptive Customer Engagements

A look into how today’s marketing leaders are driving business performance across the customer-centric enterprise. >>

Turning Social Feeds Into Business Leads

The impact of social marketing on today’s automotive ecosystem >>

Driving eMarketing Performance With the Right Platforms, People, and Processes

This report will highlight where and how marketing solution investments are improving marketing campaign effectiveness and outcomes. >>

Driving Revenue through Customer Relevance

Aligning the CMO and CIO to achieve agile intelligent marketing. >>

Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance

Explore the level of sophistication in database marketing and the level of satisfaction with current CRM tools, information sources and customer profiling capabilities. >>

Powering Performance on a Field Marketing Level through Localized Content Advertising, Promotions, Search Contacts, and Cyber Community Connections

Optimize the delivery of localized marketing support through multiple media channels to best meet consumers where they are. >>

Does Your Content Meet Google's Expectations for Quality?

Surely you have heard the trending phrase “content is king.” Now, more than ever, this is a rule to live by. >>

Voice of the Customer: Big Data as a Strategic Advantage

Ready for 91% retention, 53% first-contact resolutions and 1.9% faster response rates? This report tells you how it's done. >>

Design Crimes: How to Fix 12 Common Survey Mistakes

There's a right way - and a lot of wrong ways - to build a survey. >>

Marketo & Vidyard Present: How to Use Video Content and Marketing Automation to Better Engage, Qualify, and Convert Your Buyers

You wouldn't go for a run without the details of a weather alert, so why are you scoring leads without video? >>

Translation Without the Headaches

Today's businesses require more timely and efficient ways of delivering multilingual content to customers anywhere in the world. >>

20 Secrets You Should Know About Transcreation

In addition to translation, you might need to adapt creative marketing messaging, content, and images for your target audience. This process is most commonly called transcreation. And although it may sound easy enough, there are a few things you should know before getting started. >>

When You Can't Translate Everything: Managing Translation Expectations

Managing a global website and frustrated by an insufficient translation budget? You're not alone. >>

34 Tips & Tricks for Improving Translation Efficiency

Translation projects can be a struggle without knowing the right processes to put in place. But by following a few guidelines, you can improve translation efficiency and quality. >>

Are Your Website Visuals World-Ready?

If a picture is worth a thousand words, you need to consider how these words will translate to web users around the world. >>

A Glance into Sales Operations as a Service

- You need more than a software to achieve the desired business outcomes >>

Sales Targets Drive Growth

How Sales Quota Optimization Uplifts Pharma Companies >>

9 Best Practices for Running a Referral Program Infographic

9 Best Practices for Running a Referral Program Infographic >>

3 Ways the New Generation of Video Conferencing Benefits Marketing Professionals

Learn why senior managers believe that video conferencing will soon become the preferred method of communication. >>

Running a Successful Referral Program - 9 Best Practices

Amplifinity’s 9 best practices for running a successful referral program. >>

SaaS Partner Referral Program - Case Study

SaaS Partner Referral Program - Case Study >>

Best Practices to Prove ROI from Online Reviews

You've invested in getting feedback, but are there any real results? >>

The Modern Marketer's Guide to Increasing Revenue and Conversion

See how brands like Alex and Ani, JackThreads and Delivery.com are becoming some of the fastest growing eCommerce brands! >>

The Definitive Guide to Predictive Marketing

The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value. >>

The Future of Marketing Tech

The 10 revolutionary changes coming to the industry and what you'll need to prepare for the revolution. >>

The Ultimate Discount Strategy Guide

See how brands like Everlane, Fab and OpenSky are winning at the discount game by using the power of data and testing! >>

Digital Marketing Fundamentals for Insurance Agents

The ever-changing digital marketing landscape can be overwhelming for independent insurance agents. What works and what doesn’t? Where should you spend your limited resources? Perhaps the best method >>

How to Make Money Blogging (Free eBook!)

Learn tips and tricks from the Money Saving Mom and starting earning real money from your blog. >>

6 Sales Compensation Problems that Require Urgent Diagnosis

Fix these problems before they start impacting performance >>

5 Steps to Becoming a Data Driven Marketer

Learn how to harness the ever increasing and ever changing world of big data to make more strategic marketing decisions at work! >>

Kurt Shaver on #SocialSelling: Leveraging LinkedIn and Other Social Apps to Grow Your Business

As a result of downloading this book, you agree to automatically get enrolled with a free account on the Aha Amplifier. >>

Matt Heinz on the Modern Marketing MBA:Everything You Need to Know About Building, Managing, and Closing B2B Business

As a result of downloading this book, you agree to automatically get enrolled with a free account on the Aha Amplifier. >>

6 Secrets for Sales Performance Success in Insurance

Tips for sales force motivation and productivity improvement >>

7 Deadly Sins of Pharma Targeting

-A Synygy perspective >>

3 Tips and Tricks for Efficient Pharma Targeting

For producing better business outcomes >>

The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue (An Excerpt)

Whether you're a small business with limited resources, an established company, or a hungry start-up who wants a bigger bang for your buck, this guide provides a wealth of membership-building options. >>

Tool Your Content Marketing Team with the Right Talent

In today's always-on world, there's no time to waste when it comes to building relationships with prospects, clients, and stakeholders. >>

B2B Video Marketing: Benchmarks & Best Practices

Brought to you by Demand Metric & Vidyard. >>

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model. >>

Quick Guide to Successful Content Marketing

In today's always-on world, there's no time to waste when it comes to building relationships with prospects, clients, and stakeholders. >>

How To Measure Success In Content Marketing

Content marketing is about creating meaningful connections with your audience and tying them back to your business goals. >>

Top Tools for Optimizing Your Sales Team

It's a simple fact - if your sales team has the data and tools to reduce the level of friction in the sales process - everyone wins. >>

This is How i CRM: Redglaze Group Aligns the Entire Team to Deliver Customer Success

What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? >>

The Complete Guide to AUDIENCE ANALYSIS on Social Media

You conduct regular analysis of your own Facebook, Instagram, and Twitter accounts, but are you doing all you can to get to know your varied social audiences? >>

The Complete Guide to Facebook Analytics

Are you looking to amp up customer service response? Drive people to your blog? Get people to shop in your online store? Increase brand awareness? >>

Is Your Sales Process Broken? A must-read book extract on Sales Process Improvement. Free Download

This book challenges everything you thought you knew about sales! It then presents a radically new approach to the design and management of the sales process. >>

CITO eBook: Empowering Sales with Self Service BI

Read this eBook and learn how to empower sales with self-service business intelligence. >>

Industry Experts Reveal Advanced Tips for Advertising on Facebook

Help your enterprise company succeed with these best practices from Facebook Ads experts. >>

How to Promote and Measure Hashtag Campaigns

Learn how hashtags can connect your social audience. >>

7 Ways to Handle Negative Feedback on Instagram

Learn how to keep your social media cool when it comes to negative feedback. >>

The Ultimate WordPress Guide

Learn how to master WordPress in the next 30 minutes. >>

Actionable Twitter Tactics: The Complete Guide to Twitter Analytics

Learn about the tools you'll need for analyzing and reporting on Twitter. >>

Qlik Executive Brief: The Link Between Sales Analytics and Sales Performance

An organization's ability to grow revenue in a sustainable, predictable way relies on sales analytics. >>

Aberdeen Checklist: How B2B Salespeople Learn to Love Their Data

In a recent study, Aberdeen provided a data and performance-driven bridge between two unlikely enterprise business partners: Sales Leadership and the IT team. >>

Social Marketing, Redefined: The Death of Organic Reach and the New Customer Data Imperative

Make sense of rapidly evolving customer behaviors, explore the changing role of social media, and learn strategies for building engaging and interactive social experiences on the digital properties marketers' control. Our best practices will help you improve the efficiency and effectiveness of your social marketing strategy. >>

Mobile Login Best Practices

Explore the four key principles for superior mobile experiences, as well as actionable best practices that you can follow to keep your mobile registration conversions high, and your abandonment rates low. >>

Identity-Driven Marketing: Best Practices for Marketing Continuity

The growing complexity of the digital landscape and unwieldy cross-device and cross-channel customer journeys it produces cannot be understated. But it can be demystified through identity-driven marketing strategies that enable targeted, contextual, consistent and personalized interactions that drive conversion. >>

Key Considerations in Selecting a Customer Identity Management Platform Solution

Digital marketing success lies in the virtuous circle of acquiring new customers, keeping them engaged and continuing to learn more about them over time in order to deliver relevant, personalized and effective marketing experiences. >>

Definitive Guide to Customer Identity Management

Explore proven identity management strategies and best practices, illustrated with customer case studies. >>

Privacy and Security Advantages of Social Login

The practice of solely implementing traditional username/password authentication flows on digital properties suffers from a number of issues that reduce its efficacy, increase costs, and put organizations and their users at risk. >>

How to Get Internal Buy-in for Employee Advocacy

Learn everything you need to know to sell your employee advocacy program internally. >>

How to Train Employee Advocates

A 7 step guide to activating 100 employee advocates in 30 days. >>

How to Ignite Your Sales Team to Drive 10X More Leads with Social Selling

This eBook will give a marketer what they need to get the sales team ready to master social selling -- in just 2 minutes a day. >>

Getting Started with Social Media

An introduction to social media concepts, tools and program building. >>

How to Build a Successful Blog

Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook. >>

Driving AdWords Leads In Salesforce and How to Measure Results

This guide will help Salesforce users learn how to set up an AdWords campaign and track ROI data. >>

Advanced Marketer's Guide To Salesforce Reports & Dashboards

A guide for advanced teams and companies on marketing attribution modeling and reporting using data inside Salesforce. >>

Digital Metrics Playbook: Measuring your Online Branding Strategies

This book will change the mental model you bring to the analytics game, teach you to do more with data and help you create a data-driven organization. >>

34 Tips & Tricks for Improving Translation Efficiency

Translation projects can be a struggle without knowing the right processes to put in place. But by following a few guidelines you can improve efficiency and translation quality. >>

Involving Bilingual Staff in the Translation Review Process

Best practices for translation quality often recommend “In-Country Review” (ICR), especially for the translation of marketing and sales-related content. >>

10 Ways to Measure Translation ROI

How do you measure the value of translation? The ROI calculation depends on what matters most to your business. >>

Does Your Content Meet Google's Expectations for Quality?

Surely you have heard the trending phrase “content is king.” Now, more than ever, this is a rule to live by. >>

When to Pilot Your Outsourced Customer Support Program

When the “customer support formula” to scale doesn’t feel right anymore, it may be time to make a change. >>

The Data-Driven Marketer: The Power and Confidence to Let Data Drive Marketing

What is strategic, continuous data management, and what does it really mean to be data-driven? >>

8 Ways in 8 Days

8 Ways to Drive Free Traffic to Your Website in Just 8 Days! >>

30 Days to Inbound Marketing Success

If your company is considering starting an inbound marketing program and launching a blog for your website, this eBook is for you! >>

Demand Generation: Building a predictable marketing pipeline for sales success

Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer. >>

How to Make Your App a User Habit

Four engagement strategies brands can learn from dating apps. >>

UniCredit Monitors 1,000 Apps from One Platform

With a single view, UniCredit can identify issues and proactively prevents incidents. >>

What to Look for in a Call Center: A Free Guide on Making the Right Choice

These days it seems nearly every business, whether large or small, is using a call center. Does your business need one, and if so, how do you choose the right type of call center to fulfill your needs? >>

10 Keys to Sales Onboarding Success

Learn how sales onboarding can drive your revenue and profits. >>

Reach Your Target Audience With Facebook Analytics

Learn how to analyze the metrics that matter for your enterprise company. >>

Data-Driven Content Marketing: An Introduction

Boost Your Content Marketing Results with Data-Driven Strategies. >>

Small Business CRM Systems: How To Increase Sales And Retain Valuable Customers

CRM is widely known as an automated means of collating and utilizing customer data. The newest CRM solutions utilize the latest developments in technology to help sales, marketing and customer service teams work much more efficiently. >>

Top Ten Reasons to Move Your Contact Center Operations to the Cloud

Moving your contact center to the cloud, though deceptively easy to do, could feel like a big step. >>

The Enterprise Guide for Winning Ecommerce Strategies

There is $300 billion on the line for ecommerce brands, are you equipped to seize as much of the revenue pie as possible? >>

What the Plus! Google + for the Rest of Us

This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does. >>

11 Things You Should Know About Influencer Marketing

Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media. >>

8 Things Influencers Can Do for Your Brand

Unleash the power of influencer content. >>

No Longer a Necessary Evil: How Modern CRM Empowers Sales

CRM has long been seen as a must-have sales tool. >>

Top Tools for Optimizing Your Sales Team

It's a simple fact - if your sales team has the data and tools to reduce the level of friction in the sales process - everyone wins. >>

Mark Amtower's LinkedIn Power Tips

140 Proven Tactics to Maximize Your LinkedIn Presence >>

Leverage the Right SEO Data to Know What Travel and Leisure Customers Want

Allocate content efforts to meet consumer demand and understand which industry SERPs are dominated by brands and which by aggregators. >>

Holiday Shopping Trends 2014 – The Importance of Mobile SEO

Mobile commerce is set for rapid growth and research shows 3 trends that justify the importance of mobile optimization for SEO, website, and content. >>

The Customer and Marketing Analytics Maturity Model

In this eBook, you'll find out more about how your business can capitalize on analytics technology - whether you're a new adopter or a seasoned expert. >>

6 Quick Tips for Meaningful Social Media Reporting

Learn how to create a weekly social media report that helps you make better decisions. >>

5 Easy Measurement Tactics to Jumpstart Your Instagram Strategy

Analyze the metrics that matter and make Instagram work for your brand. >>

Instagram Engagement Tactics from the World's Top Brands

Learn the best practices for engaging your Instagram audience. >>

Hooked: How to Build Habit-Forming Products (An Excerpt)

Find out how successful companies create products people can’t put down. >>

Real-life Examples of Killer App Marketing

Build goal-crushing app marketing campaigns by learning what works. >>

The Must-Have Email Marketing Holiday Data Report

We analyzed the performance of more than 475 million holiday emails to uncover the insights you need to know! >>

Calculating the ROI of Enterprise Collaboration

Discover the impact of implementing social networking tools. >>

Top Six Tips for Achieving Sales & Marketing Alignment through Enterprise Social Networking

According to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate and see a 20-25% increase in productivity. >>

How a Unique Campground Found a Unique Email Marketing Partnership

Learn how the franchise Kampgrounds of America maintains their national brand while enabling franchisees to connect locally with their campers to drive results and revenue for their campgrounds. >>

How 4 Franchises Overcame Their Email Marketing Challenges to Achieve Local Success

Discover how your franchise can succeed on a local level by using email to improve communication. >>

The Ultimate Guide to Customer Storytelling

Customer storytelling is the most powerful way to engage your community, drive sales, and increase referrals. >>

Videos and Images Take Brand Engagement to the Next Level

Content marketing is about more than just words created and broadcasted by a brand. >>

How Images Make Content More Shareable

Find out how to increase your sales with some tweaks to your images and visual posts! >>

3 Ways the New Generation of Video Conferencing Benefits Marketing Professionals

Learn why senior managers believe that video conferencing will soon become the preferred method of communication. >>

The Next Generation of Social Innovation

When used effectively, social technologies can become the center of an integrated marketing strategy, one that leverages real-time technology to drive loyalty and brand engagement while providing rich data sets about participating consumers. >>

Leveraging Facebook to Improve ROI on Brand Sites

Social media is more than just another channel; it has created a shift in user expectations for website experiences. >>

The 5 Steps to Social Media Compliance

What You Need to Know Before You Go Social. >>

Turning on Beacons: 5 Marketing Challenges

5 top challenges for marketing executives to consider while deploying beacon technology. >>

The Five Step Guide to Better Social Media Security

In 2013, not a single month went by without news of a major brand's social media crisis. From Fortune 100 companies to some of the biggest news agencies in the world, social media security threats affect everyone. >>

Ensure Social Media Compliance Across Your Organisation

The business rewards of participating in social media have become too great to ignore for enterprises in regulated industries. >>

Five Lies Every CMO Should Know About Going Mobile

Make sure you lead your brand along the path to mobile excellence. >>

Get to the Inbox: 10 Top Tips to Maximize Your Email Delivery

It's estimated that 70% of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and digital viruses too. So Internet Service Providers take precautions to limit the amount of spam email that their customers receive. >>

How Retailers are Using Marketing Intelligence

Even the best retail marketers struggle to capture one more customer, lose one less customer, or gain that one extra dollar of revenue. >>

Values Sell (An 85 Page Excerpt)

This book will teach you how to transform purpose into profit through creative sales and distribution strategies. >>

Top 10 Productivity Problems Marketing Teams Face and How to Solve Them

Does your team have enough time in the day? Is productivity difficult to define? Download this eBook to learn how to be more efficient as a team. >>

From Average to Elite: 7 Secrets of Today's Top Marketers

Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams is a pain. Learn about 7 secrets that elite marketers live by in order to control the chaos. >>

Marketing Has Changed. Don't Be Left Behind.

The workforce is evolving to be more collaborative, distributed, and autonomous than ever. Read this whitepaper and learn how you can support the needs and expectations of today's dynamic marketing teams. >>

6 Common Marketing Problems and How to Beat Them

Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of Marketing eBook and get control. >>

5 Tips to Get Back Time to Be Creative

Discover tips for improving your creative work productivity. >>

Marketing Automation 101: Seven Steps to Success

Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful. >>

10 Ways to Better Engage App Users in 10 Seconds

10 seconds is an eternity to an app user. So how do you make your app stand out so quickly? >>

The Growth Hackers Wake Up Call

How Growth Hacking Rewrote Marketing's Best Practices >>

The CMO's Guide to Maximizing Holiday Revenue

See how brands like Alex and Ani, BustedTees and Country Outfitter are prepared for record-breaking holiday revenue! >>

The Science of Marketing Performance

Learn the “DNA” of the most successful marketing teams. >>

The Path to Marketing Performance

A Marketer's Roadmap: From Reactive to Revenue-driven. >>

The Customer Service Book Bundle -- A 313 Page Sample from Berrett-Koehler

Create a customer service environment that attracts and maintains engaged customers. >>

Native Advertising: What it means for brands and publishers - An Excerpt

Find out how industry experts interpret native advertising. >>

How to Build a Fearless Brand

Win at the moment of truth >>

Fighting the Forgetting Sales Curve

This Research Brief considers Best-in-Class adoption of video and video-based collaboration for Sales, presenting several scenarios for the use of video to enhance engagement with prospects and customers. >>

Calculating the ROI of Enterprise Collaboration Software

Achieve your enterprise social collaboration goals. >>

Introduction to Business Blogging

Learn how to use business blogging for marketing success. >>

3 Phases of Value Driving Sales Enablement

Want to know why most B2B organizations often get sales enablement wrong (hint: it's not all about sales) and what you could be doing to get it right? >>

B2B Guide: Increasing Marketing ROI with Call Intelligence

Drive greater marketing ROI today! With this guide, you'll learn 3 easy tips for boosting your ROI using call intelligence. >>

Analyzing the ROI of Video Marketing

Is your content marketing making a difference? >>

Redefining Video Marketing: Double Your Website Conversions

Find out how ExactTarget partnered with Brightcove to double time on site and increase website conversion rates. >>

Every Relationship Starts with Getting to Know Each Other

It's not easy, but personal and customer relationships are more alike than you think. >>

6 Steps to Power Advocates to Create Authentic Brand Content

Learn how advocates can help you fill your content gap. >>

Wiley's Sales Book Bundle - A FREE 128 Page Sampler

A diverse collection of Sales insights from leading authors in the field. >>

5 Customer Satisfaction Templates You Can Use Right Away

Begin or improve your customer satisfaction program with these 5 ready to use templates. >>

7 Tips for Writing Survey Questions

What you need to know to build the foundation of great customer and market research. >>

The 5 Worst Things a Creative Can Say

This eBook exposes five common phrases that create the illusion of productivity, but are hiding serious productivity problems. >>

5 Ways to Prove the Value of Your In-House Creative Team

Does your in-house creative team get as much respect as a Chihuahua in a dogsled race? >>

Escape the 9 Levels of Work Hell

Does arriving at work feel like walking through the very gates of Hell into an office full of unproductive and frustrated people? Is the work environment full of email drownings, data wastelands, excessive rework and fire drill infernos? Don't worry. There is hope. >>

31 Tips For Generating B2B Website Leads

A guide for small and mid-sized businesses >>

4 Simple Ways to Find Time for Creative Work

How to fuel production without killing creativity. >>

CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock

When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. >>

The 6 Step Customer Advocate Marketing Handbook

Learn how to motivate and scale customer advocates to grow your business. >>

Motivate and Reward Your Customer, Employee and Blogger Advocates

Thanking advocates for their efforts is an important component to Advocate Marketing success. >>

Millennials as Brand Advocates - New Research Study Results

What You Need to Know to Engage the Most Important Consumer Generation. >>

Mobile Success Story: The Container Store

The Container Store currently has 60 stores across the US with an annual sales growth in the double digits. >>

How to Drive More Traffic Without Increasing Budget

Learn how an anti-counterfeiting strategy can increase traffic and improve marketing metrics. >>

SWOT Analysis -- Developing Your Strategy Skills

This free eBook describes the SWOT analysis, a technique that you can perform for products, services, and markets when deciding on the best strategy for achieving future growth. >>

The Social Marketer's Guide to Infographics

This report will look at infographics from the social marketer’s perspective. >>

Google Hummingbird - The Marketer's Guide

Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade. >>

Five Instincts Causing You to Lose Control of Your Deals

This eBook for sales leaders illustrates how you can curb your impulses and regain the upper hand. >>

The Modern Marketer's Guide to Getting the Most Out of Video

This guide is brought to you by Vidyard & Oracle Marketing Cloud. >>

Video: The New ROI Star of Marketing

Tips and best practices for maximizing the impact of your video assets and tracking ROI. >>

Make Chatter Matter Even More

Discover 10 apps to enhance your Salesforce Chatter experience. >>

B2B Video Marketing: Benchmarks & Best Practices

Brought to you by Demand Metric & Vidyard. >>

Taulia: A Video Marketing Success Story

See how Taulia uses humor to drive over $125M in pipeline with their funny videos. >>

Creating Truly Personal Omni-Channel Customer Experiences

Customers are more connected and more informed than ever. >>

Social Media Marketing All-in-One For Dummies, 2nd Edition -- Sample Chapter

This book includes checklists, case studies, and example to help you decide the best places to spend your marketing dollars. >>

Social Media Engagement For Dummies -- Free Sample Chapter

This eBook sample will help you build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaign. >>

Don't Let Secure Search Leave You Out in the Cold

You wouldn't drive your car blind-folded, so why run your SEO program without search queries? Secure Search is the biggest change in SEO in a decade for Marketers. >>

How Merging Freelancers and In-House Writers Can Improve Your Content Strategy

Download this eBook and learn how external freelance writers can strengthen your content marketing strategy even when you have an in-house writing team. >>

Why the Smartest Marketers Have External Writing Teams

Do you want to see why marketers are outsourcing their writing? Read this white paper to learn how external writers can improve your content marketing. >>

Leveraging Your LinkedIn Profile For Success

This eBook will help you maximize your exposure and achieve verified results through LinkedIn. >>

Evolving From Campaigns to Customer Experiences: The Next Generation of Digital Marketing

In this white paper you'll learn 6 steps to help overcome today's digital marketing challenges and engage with buyers at every stage in their individual journeys. >>

Accelerating Customer Journeys: Using Contextual Experiences to Convert Unknown Consumers to Advocates

This paper explores how marketers can truly deliver contextual customer experiences to build trust, drive conversion and avoid extinction. >>

5 Steps to Reinventing Your Campaigns Using Data

Digital channels have empowered consumers and fundamentally changed the way they interact with your brand. >>

Measuring the Value of Advocate Marketing

Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process. >>

5 Strategies for Leading a Quota-Busting Sales Team

How can you get your sales team to consistently overachieve? >>

Picture Your Furniture Products in a Whole New Dimension—3D

Discover how 3D furniture visualization can deliver great customer experiences. >>

BYOP: How Mobile and Social Are Creating New User Personas

The new digital world requires a new way of thinking about customer interactions. >>

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth. >>

The Advocate Marketing Playbook

Provides marketers with a blueprint from which to build and manage a successful advocate marketing program; it's a detailed “how-to” guide based on proven best practices. >>

Five Steps to Executing a Winning UGC Campaign

Learn how you can establish a trusted dialogue with your audience through UGC >>

Becoming a Brand DJ

Mix owned and earned content to create unique brand experiences. >>

How The Right Mobile Sales Tool Can Help You Make Your Numbers

Both inside and outside sales professionals are becoming more mobile, with industry research showing that half are already using tablet devices and an additional 26 percent plan to adopt them in the next 18 months. >>

9 Social Insights that Drive Real Business Results

Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social intelligence. >>

7 Ways the Mobile Consumer Changes Everything

Shopper's mobile use in research and buying is exploding. It's no longer enough to think of consumers as online vs. in-store. >>

Marketing Automation -- Benchmark Summary Report

This report covers the most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them. >>

Social Marketing to the Business Customer - Free Sample Chapter

This book will help you learn to listen to your B2B market, generate major account leads, and build client relationships. >>

How to Build a Twitter Content Calendar

Learn best practices for understanding your Twitter audience and how to build a Twitter content calendar. >>

The Complete Guide to Facebook Analytics

For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter. >>

The B2B Social Media Book: Becoming a Marketing Superstar - Free Sample Chapter

Learn how to generate leads with blogging, LinkedIn, Twitter, Facebook, E-mail, and more. >>

Advanced Tips for Advertising on Facebook

Learn best practices from Facebook Ads experts. >>

Lead Generation for Dummies - Free Sample Chapter

Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring. >>

The Complete Guide to Twitter Analytics

For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter. >>

Power Brand Advocates to be Content Creators

By powering brand advocates to create and share content and opportunities, companies can get more content that actually performs better than branded content. >>

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn

The content presented in this book excerpt will equip sales, marketing, and business development professionals with new and creative ways to develop and foster business through LinkedIn. >>

Social Marketing: How to Build an Employee Advocacy Program

This eBook will help employees use LinkedIn and Twitter to drive brand awareness, traffic, and leads. >>

Marketing Messenger: 18 Exclusive Insights From CMO.com That Every Marketer Should Know

This eBook for marketing and sales leaders features 18 exclusive insights from CMO.com contributed by Tim Riesterer, thought leader and co-author of Conversations that Win the Complex Sale. >>

6 Ways To Get Busy People To Answer Your Emails

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

The Salesperson is Dead...and Other Sales and Marketing Myths

Learn about seven common and pervasive sales and marketing myths that might be undermining - instead of helping - your prospecting efforts. >>

The State of Mobile Enablement in Sales and Marketing

Only 23% of sales organizations are currently mobile-enabled yet, 75% of companies believe tablets would help improve sales. Are you ahead or behind in the mobile movement? >>

Sales Negotiation Mistakes that Kill Deal Profitability

Are your team's seemingly small discount concessions doing major hidden damage to your profit margins? Five negotiating mistakes that may be costing you BIG money! >>

Successful Social Selling

How To Find, Manage And Close More Business From The Social Web >>

A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline

Understand the context in which marketing has become a technology-powered discipline. This book frames the epic collaboration underway between marketers and technologists. >>

The Essentials of CMO's – Free Kit

Download this kit to learn everything you need to know about executive marketing. >>

Don't Fish with Dynamite: What Fishing Can Teach you About Content Marketing

This ebook features an eye-opening look at how understanding a fisherman's approach to catching fish will teach content marketers how to create, distribute and capture leads from compelling content. >>

Marketing Leader's Checklist: Is Your Team Tracking These Key Metrics?

To help save you time scouring the internet for information on how to close the loop, we've compiled a list of key metrics that you and your team should be tracking in order to achieve your marketing. >>

8 Steps to Launching a Successful Employee Advocate Program

Many companies are overlooking one of the most valuable types of advocates - their employees. >>

What is Content Marketing? (For the Efficient Marketer)

This white paper demystifies the popular practice so that more marketers, like you, can benefit from the content marketing opportunity. >>

Key Strategies for Protecting Your Brand in Social Media

In this informative checklist learn practical, proven steps you can take to complete your social media strategy, preserving your brand health and customer trust. >>

Modern Survival Guide for Pipeline Generation

A sale is a journey that you undertake with your prospect. >>

Online Community Strategy Guide

The guide provides a framework to help you successfully plan and execute your Business Online Community, (BOC) site. >>

Omnichannel: From Buzzword to Strategy

Discover a framework for using omnichannel to make higher customer engagement a reality for your business. >>

The Most Important Link You Have or Why I Love LinkedIn

How to use LinkedIn as a real asset to professionals, business owners, entrepreneurs and executives >>

Optimizing Sales Engagements: Selling at the Speed of Change

To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. >>

How To Clone Your Closers

The Sales Leaders Challenge: How do you Clone your Closers and drive productivity? >>

Push Sales Productivity to the Next Level

How can sellers capture prospects attention? >>

Best Practices for Sales Engagement

Discover 5 steps to improve your sales pipeline and forecast. >>

Marketing to Medical Group Practices -- An Audience for Any Marketer

Today's medical group practice managers are looking for products and services to reduce operating cost and enhance the patient experience. >>

Marketing to Medical Group Practices – A Receptive, Powerful Audience

This decision making audience purchases billions of dollars of products and service annually; and not just goods specifically developed for the healthcare industry. >>

Whiteboard Selling: Empowering Sales Through Visuals--Free Sample Chapter

Create compelling whiteboard presentations to engage your customers and win their business >>

The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales--Free Sample Chapter

The small business marketing experts at Demandforce help owners kick off their online strategy >>

The Presentation Lab: Learn the Formula Behind Powerful Presentations --Free Sample Chapter

Revealing the difference between great slides and great presentations >>

Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More--Free Sample Chapter

Experience the growth multiplier effect through transforming the distribution and sales network >>

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design--Free Sample Chapter

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide >>

Wiley's Brand Marketing Book Bundle -- A Free 141 Page Sampler

A diverse collection of Branding tips, tricks, and insights from some of today?s leading authors. >>

Small Business Guide: What to Look for in a Customer Relationship Management (CRM) Application

You?ve outgrown Excel. Using your email system to track your customers has become overwhelming. What now? Here?s what to look for in a CRM app that will take your small business to the next level. >>

Insightly Small Business Customer Relationship Management (CRM) Overview

Running a small business? Learn how Insightly Can Change Your Life! >>

You've Heard of Candy Crush, Now Check out CRM Crush!

Avoid the pitfalls of managing your customers and projects without Insightly Small Business Customer Relationship Management (CRM). >>

A Definitive Guide to Social Selling

Find prospects. Build relationships. Crush targets. >>

Social Selling: An Overview for Sales Executives

In the era of social media, social selling isn't a revolution -- it's just common sense. >>

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers--Free Sample Chapter

Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved--and the insight and confidence to use them. >>

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter

This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. >>

Insight Selling: Surprising Research on What Sales Winners Do Differently--Free Sample Chapter

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? >>

Sales Growth: Five Proven Strategies from the World's Sales Leaders--Free Sample Chapter

A comprehensive guide to how companies can drive sales growth >>

Make It All About Them: Winning Sales Presentations--Free Sample Chapter

Debunks the myths of the traditional rules of presentations >>

Bad Push Guide

With push, customers give you permission to interrupt their day. And if you abuse this privilege, customers will delete your app faster than you can say Bad Push. >>

Closing the Loop on Social Leads

The lead generation possibilities in social media are countless. Do you and your team know how to tap into them? >>

Hire Right, Higher Profits -- Free eBook Excerpt and 20% Off Book Offer

The Executive's Guide to Building a World-Class Sales Force >>

Compliance Guide: Ensure Social Media Compliance Across Your Organization

Are you taking the right steps to ensure compliance? >>

The Five-Step Guide for Better Social Media Security

Download this simple, five-step guide now, to help your brand avoid security pitfalls. >>

CIO Guide: Evaluating Enterprise Social Relationship Platforms

A guide to evaluating enterprise social relationship platforms. >>

Real-Time Marketing: Go Beyond The Buzz

Definitions, examples and work plans to get you started. >>

Bad Push Guide

With push, customers give you permission to interrupt their day. And if you abuse this privilege, customers will delete your app faster than you can say Bad Push. >>

Mobile Benchmarks Report

Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? >>

Good Push Index

In Urban Airship's third and most expansive Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users' behavior, measuring both engagement and retention over a six-month period. >>

Transform Your Habits -- Free 45 Page Guide on the Science of Sticking to Good Habits, Making Changes, and Overcoming Obstacles

Learn How Psychology Makes It Easier for You to Live Healthy and Actually Stick to Your Goals >>

No One Hears Your Pounding Heart! The Ultimate Guide to Presentation Confidence

This guide will share both tried and true techniques to boost confidence as well as many that may surprise you. >>

The Thought Leader Manifesto

Strategies for Building & Leveraging Your Influence >>

LinkedIn People Searching: Your Ticket to Improved ROI

LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you. >>

LinkedIn Groups: Cash in on this powerful tool

Joining and participating in groups on LinkedIn is consistently ranked in the top features that people say really help them build and brand their business as well as find the perfect job. >>

The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search

Wayne Breitbarth's simple, user-friendly guide explains how to access the full power of LinkedIn. >>

The LinkedIn Connection Conundrum--Who Should be in Your Network?

It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design. >>

The Definitive Worksheet to Optimize Your LinkedIn Profile Headline

Consider it your bumper sticker or a shortened version of your elevator speech. >>

10 LinkedIn Mistakes Companies Make

Having unprofessional or poor quality employee profile photos--or, worse yet, no photo at all! >>

Don't Whine About LinkedIn's Changes-Capitalize on Them!

Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard. >>

Affiliate Marketing and Protecting Your Brand: Getting Your Ducks In A Row

Learn key tips to optimize your affiliate marketing programs and decrease affiliate abuse online. >>

ROAS: The Golden Metric of Marketing

Discover how to measure and optimize for return-on-ad-spend. >>

Fighting the Forgetting Curve

Did you know that companies using video meetings achieve 68% of overall sales quota over the last 12 months, compared with 55% of firms not using them? >>

The Mobile Revolution & B2B

Why Mobile Ignites a Revolution and the Marketing Imperatives for today's B2Bs. >>

Innovation Through Mobile

Wielding mobile to innovate brands, transform your business --and leapfrog the competition >>

Voicemail Evaluator Cheat Sheet

Listen to the salesperson's message as if you were a prospect. >>

Email Message Evaluator Cheat Sheet

Download this Email Evaluator Cheat Sheet to assess if your message will be read or deleted. >>

Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler

A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors >>

Midmarket CRM Vendor Cost Comparisons

When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. >>

Avoid These Common Pitfalls When Choosing a Cloud CRM

Understand how to make the smart choice for your CRM solution in this informative eBook. >>

Social Insights Report: HR Executives on Twitter--Reach, Engage, and Influence HR Decision Makers

Despite all the technology available, your ability to reach, engage, and influence HR executives is still limited. >>

Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter

Reach, Engage, and Influence Marketing Decision Makers. >>

Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter

Proprietary audience development is now a core marketing responsibility >>

What's in a Name?

The right business name will make you stand out from your competition, help brand your company, and steer potential clients toward hiring you. >>

5 Elements of Successful B2B Email Marketing

An email marketing campaign is a direct marketing tactic with relatively low costs and potentially high Return-On-Investment. >>

Your Image is Everything: Six Successful Logo Makeovers

Your company’s logo is one of your most visible and valuable assets. Ideally, your logo evolves over time. >>

5 Reasons to Use Paid Search Advertising

When paid search advertising is done correctly it can optimize both your budget and your exposure to your target audience. >>

8 Clues That Your Company Needs a New Website

What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve? >>

6 Smart Social Strategies to Fuel Your Brand's Marketing Success

Social doesn't have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands. >>

Holiday Guide to Social: Integrating Social to Drive Seasonal Success

It's well known that social content has been proven to increase traffic, engagement, and sales - especially during the holidays. This free download will help ensure that your brand is setup for social success this holiday season and well into 2014. >>

The Good, The Great And The Positives of Selecting The Right Telemarketing Company

Widely used by businesses of all size, telemarketing services promote goods and services, generate leads, set appointments, conduct market research, and build lasting customer relationships. >>

The Perfect Storm in Enterprise Video: Act Now or Get Left Behind

Find out the trends impacting collaboration in the enterprise and the technologies and architectures enterprises should be leveraging in this research note by Aragon Research. >>

Mobile Video Collaboration: The New Business Reality

This executive brief discusses trends in video conferencing on mobile devices, presents IDC's analysis of their impact on the business market, and advises action on the path forward. >>

Organize Your Social Business

This White Paper is designed to take enterprises at any stage of social media maturity to the next level of organization. >>

Putting Social to Work for Your Business

A guide to organizational models for scaling social. >>

Social Media Best Practices

This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices. >>

Social Selling in B2B Sales

Over the past decade, B2B customers have become socially empowered, highly informed decision makers. >>

8 Tips for Social Business

HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy. >>

Engagement Marketing: How Small Business Wins in a Socially Connected World-- Complimentary Excerpt

A definitive guide to growing your small business through "Engagement Marketing." >>

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices-- Complimentary Excerpt

Integrate your mobile marketing program and take your brand to the next level. >>

Inbound Marketing: Get Found Using Google, Social Media, and Blogs-- Complimentary Excerpt

Stop pushing your message out and start pulling your customers in. >>

#CREATING THOUGHT LEADERS tweet Book01 (Normally $11.95)

Learn how to become a thought leader in your field. >>

Twitter User Guide -- Useful Commands and Shortcuts

With this cheat sheet you will receive daily updates in your email for free, courtesy of Make Tech Easier. >>

7 Ways to Leverage Social Commerce on Your Site

Social commerce has a lot of buzz, but many retailers are still seeking proven success strategies. >>

7 Proven Ways to Integrate Social Media with Your Site

To help bridge the gap between corporate needs and expertise, download a helpful list of the top social media integration tools marketers and web strategists need right now. >>

10 Best Practices to Drive On-Site Engagement

Today's web users increasingly expect an element of social interactivity. >>

Capture Your ROI From Social In 5 Steps

Struggling to prove social ROI? Discover how the world's most successful brands and retailers are capturing results and proving true social ROI. >>

8 Social Media Tips for the Retail Industry

The retail industry has consistently been a frontrunner in terms of the adoption of social technologies. >>

Fighting the Forgetting Curve

Did you know that companies using video meetings achieve 68% of overall sales quota over the last 12 months, compared with 55% of firms not using them? >>

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding. You know you've got something that's going to totally rock the industry. >>

Email Power Prospecting Sales Kit

Email prospecting is hot and it feels much less threatening than cold calling. >>

Power Prospecting Sales Kit

It’s not uncommon to lose focus on your pipeline--or funnel--and consistently filling it with new opportunities. >>

Service Failure

Are you endlessly trying to improve your organization's customer service efforts, but getting so-so results? There may be a culprit in your organization that you've never considered. >>

Overemphasis on Profit Erodes Your Bottom Line: Why purpose-driven salespeople wildly outperform their quota-driven counterparts

Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. >>

Your Guide To Pinterest

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer

An initiative to explore where and how Mobile Relationship Marketing (MRM) is being embraced across multiple industries. >>

Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance

Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition, and shortening selling cycles. >>

How to Effectively Use E-mail Marketing to Increase ROI

Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy. A recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing. >>

Closing the Loop on Social Leads

A key part of business interaction is building and engaging with audiences over social networks. Activate a solid social strategy with this White Paper from HootSuite. >>

Organize Your Social Business

This White Paper is designed to take enterprises at any stage of social media maturity to the next level of organization. >>

Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary

Download this kit to learn everything you need to know about Marketing. >>

7 Ways to Leverage Social Profile Data on Your Site for Marketing Success

The abundance of demographic data, interests and friends that users store on their social profiles has opened a new world of possibilities for marketers. >>

Consumers Leave Sites When Forced to Create an Account

Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download this white paper and discover the preferred alternative for 77% of consumers. >>

The Engaged User: Bridging Your Website and Social Networks

It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. >>

Revenue Velocity: Seven Methodical Approaches

In this special report by Smart Selling Tools, you'll learn about 7 methodical approaches for increasing your revenue velocity--both the speed at which you book revenue and the amount of revenue you book. >>

CRM Time-to-Value: Achieving Early Success with Your CRM Deployment

You're considering a Customer Relationship Management (CRM) system for your business. But you have reservations. Do you really need a CRM system? Will it take forever to install? Will anybody use it once you do? Will it work? How will your employees react to the changes to your business CRM inevitably requires? You also wonder whether it will be worth the cost. And how success will be measured? These are all questions you should be asking. >>

Sales Forecasting: Turning Data, Analysis and Process into a Realistic View of your Business's Future

Sales forecasting is often looked upon as a black art. The wide variety of approaches and strategies used for forecasting does little to dispel that view; approaches vary from business to business and from division to division, and can vary from a sales manager's best guess to a process highly reliant on analytics technology. The number of people that know how to do it well is remarkably small, and yet it's a critical tool for any business. >>

5 Ways to Increase CRM Adoption Within Your Sales Staff

Sales managers usually have no problem grasping the value of CRM--it presents sales data in an easily digested format that allows managers to adjust programs, processes and people to optimize selling. For sales people, however, CRM is often viewed as a new burden, a hindrance and an example of the sales manager shifting his work on to them. In reality, it's as helpful to sales staffers as it is to managers, if used right. >>

The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest

Download this kit to learn everything you need to know about Marketing. >>

Video Strategy Framework: Maximizing the Return on Your Online Video Investments

No longer reserved for media companies and portals, online video now helps organizations of all kinds achieve their goals, from monetizing web traffic and driving product sales to communicating about ideas and causes. While different organizations have different objectives for their online video, they all share a common need: to build, engage, and convert an audience. >>

The Social Marketer's Guide to Pinterest

Pinterest is more than just the hottest social media phenomenon of 2012, it is a valuable new channel of addictive viral exposure and new customers for a growing number of web sites. For marketers, there are opportunities and challenges that are quite different from those at Facebook and Twitter. >>

Content Marketing Strategies to Use Today!

Download this free content marketing white paper to gain valuable tips and advice about how to improve your overall content marketing program. >>

60 Low & No Cost PR & Marketing Strategies

The CarolRoth.com community has come together to offer 60 different strategies for you to create awareness and reach new customers, many of which are entirely free. >>

The Essentials of Online Marketing - Free Kit

Download this kit to learn everything you need to know about Online Marketing in 2014. >>

10 Things You Can Do with the iWay Salesforce.com Adapter

The iWay Salesforce.com adapter is a robust, market-leading tool, which provides interface and integration touchpoints for all Salesforce.com applications and services. >>

Get into Google+

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

Online Reputation Management White Paper

Download this free Online Reputation Management White Paper that will give you tips about how SEO, link building and social media marketing all impact the online reputation of your business. >>

Local SEO Tips to Increase Website Visitors

Download this free Local SEO White Paper that will give you local SEO tips to increase the visitors to your website. >>

Inbound Marketing 101: Tips for a Better Inbound Marketing Program!

Download the free 9 page Inbound Marketing 101 eBook that provides useful tips to help marketers improve their Inbound Marketing program! >>

Best Online Marketing Tips for Growing Business

Read this guide to learn which online marketing service is best for your company! >>

B2B SEO eBook: Tips for B2B SEO

Download the free 15 page B2B SEO eBook that provides useful tips to help marketers improve their B2B SEO program! >>

Exceed Your Sales Goals by Outsourced Telemarketing

The success of your telemarketing campaigns will depend to a large degree on the call center you use. So it's important to choose a provider whose agents demonstrate a high degree of professionalism and courtesy. This free guide will help you get there. >>

Sales 2.0 for Dummies

This must-read for B2B marketers will help you improve Lead Generation and clean up your pipeline. Generate better leads for better sales results. >>

CRM On-Site or On-Demand? Choose the right deployment option

Learn how to determine if a hosted CRM system or an on-site CRM solution is right for your organization. >>

Making Lead Scoring & Nurturing Work

Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks. >>

How To Use Outbound Telemarketing Services To Increase Your Sales

Deploying an effective Outbound Telemarketing service for your business can significantly increase your revenues and achieve sales efficiencies that would also result in a higher level of customer satisfaction. >>

Guide to the Multi-Channel Customer Experience

Learn how to close the gap between your company website and contact center. >>

Take Advantage of Facebook's Ad Platform: Strategies to Get Great ROI (from MarketingSherpa)

Discover how to reach your customers through Facebook with this informative tipsheet. >>

High-Tech and Telecom Customer Service and Support: Knowledge Management is NOT an Add-on!

This white paper for high-tech customer service professionals explores the advantages of a truly knowledge-centered support initiative. >>

Close the Multi-Channel Customer Experience Gap

This white paper will describe the business imperative for closing the multi-channel customer experience gap and discuss how doing so gives you opportunities to differentiate your business. >>

Advanced Site Optimization: Second-Generation Digital Analytical Tools

Learn how a new breed of technologies is emerging -- second-generation digital analysis applications -- within the web analytics, customer experience management, and testing and optimization sectors. >>

Solving the Five Types of Online Customer Struggle with Bruce Temkin

Learn how your organization can decrease abandonment rates, raise customer loyalty and increase the value of your online channels. >>

The Facebook Marketing Guide

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

American Marketing Association and ReadyTalk Present: Best Practices for Webinar Planning and Execution

A successful web event can help strengthen a company's brand awareness, increase exposure in the market, and generate qualified sales leads. If done right, it can elevate an organization's credibility and reinforce its position as an industry thought leader. However, running a high-profile web event can be intimidating and challenging. >>

SEO Best Practice Checklist Guide

Download this FREE 22 Page SEO Best Practice Checklist Guide to help increase website visitors from the search engines! >>

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

This research report describes proven approaches to increasing the value of content as a key component of strategic brand management and marketing communications for global businesses. >>

Leveraging Social Media to Make Your Webinar a Success

Use Social Media to Make the Most of Your Lead Generation Webinar. >>

ReadyTalk Web Events Best Practices with the American Marketing Association

Best Practices, Tools and Samples for Planning and Executing a Successful Web Event. >>

Best Practices for Making Your Webinar a Success - Plan, Plan, Plan

Learn how to design an online event that will reap the benefits of high registration, retention and attendance rates. >>

Best Practices for Making Your Webinar a Success - Engage the Audience

Learn to Make Your Webinar Event Exciting and Relevant - and Deliver What You Promised. >>

Best Practices for Making Your Webinar a Success - Post-Event Evaluation

Maximize ROI for Your Webinar Investments - Learn What Worked and Didn't Work. >>

360 Degrees of Insight, Refining Innovation with Voice of the Customer

Learn what happens when an organization effectively bridges the gap between Voice of the Customer programs and product innovation processes to drive profit and customer loyalty. >>

Smart Selling Tools for Inside Sales 2.0

Attention inside sales and sales managers—it's about time you made your way out of the confusing sales tool glut and picked the essential tools you need to survive and thrive in today's new economy. >>

5 Secrets for Leveraging Analysts Relationships to Gain Market Traction

The analyst game: What it is and why it's so important. >>

Your Guide To Create Professional Documents on Word

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf. >>

FREE White Paper: Boost your Seller and Product Reviews in Google Shopping and AdWords

Generate seller ratings with eKomi's intelligent software and increase your sales, trust and customer loyalty. >>

How to Create a Customer-Focus Mindset and Drive Business Growth

Focusing on the customer experience is critical to the success of any business. This guide will walk you through customer-focused solutions and provide tips for building long-term loyalty and profitability. >>

The Definitive Guide to Automated Competitive Price Comparison

Get smarter about competitor and supplier pricing to build a competitive and strategic advantage. Understand the critical elements to choosing the right solution for your business needs. >>

Building Customer Confidence through Positive Site Experience

Customer experience is a critical component of Continental's corporate DNA. See how Tealeaf helps the airline build trust and loyalty. >>

Improve Customer Conversion, Satisfaction and Retention With the Right CEM Solution For Your Business

Quicken Loans relies on Tealeaf for unprecedented visibility into the online user experience for its retail mortgage web site. >>

Drive Site Redesign Success

The Keys to Preventing Costly Site Failures and Achieving the ROI You Expect. >>

Capturing Untapped Revenue

Learn how customer experience insights improve remarketing and customer revenue recovery. >>

Web 2.0: Engaging Customer Passion

By selecting the right tools for your company's particular product, brand or campaign, your organization can fulfill the desire and expectations that customers now have for interaction. >>

Multi-channel Marketing

This white paper is intended for marketing professionals who want to integrate their business processes with a content management system to achieve coordinated and consistent messages for multiple target audiences. >>

5 Ways to Persuade your Target Audiences

Learn how Marketing Professionals are using BluePrinting technology with positive results. >>

New Marketing Technologies Drive Revenue for Network and Telecom Product Companies

Marketers build emotional connections between complex Telco infrastructure managers and buyers of products, with 3D Interactive Product Demonstrations. >>

High Tech Customer Service and Support: Using Analytics to Build a Roadmap to Success

This white paper for Customer Service Professionals in High Tech, examines today's requirements for multi-channel customer support metrics. >>

Make Support Social: Turn Customer Engagement into Customer Success

This paper for Customer Service Professionals examines trends in social media and provides specific guidance for creating a social support action plan. >>

Social Media Marketing GPS -- Free 91 Page eBook

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls. >>

Transforming Field Service Operations with Mobility

Mobility in field operations increases performance in ways that resonate throughout your enterprise—affecting everything from customer retention to profitability. Download Transforming Field Service Operations to learn more. >>

Smart Marketing: Marketing Fundamentals During the Recovery

Learn valuable lessons on how to fine tune your internet marketing and advertising campaign during this economic downturn. >>

A Content Strategy for Marketing Automation-Driven Demand Generation

How to implement a content strategy to drive lead nurturing and other engagement tactics. >>

The Essential Marketing Automation Handbook

Learn 15 crucial steps to successful B2B Marketing Automation. >>

Social Media Marketing: How to Build a Socially Armed Team

Where to start, what you need, and how to get organized. >>

Maximizing Sales Using Simulation Analytics with Salesforce.com

In this paper Emasys defines a dynamic sales process and propose five questions to show how pipeline simulation can provide the metrics you need to establish and sustain a dynamic sales process for the Salesforce CRM suite. >>

42 Rules of Social Media

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, “what do I do with social media?” >>

42 Rules of Marketing

The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. >>

Want In-Store Pickup for Your Online Store?

Shopatron is the leader in retail-integrated eCommerce, order management and in-store pickup solutions. >>

Learn How Brands Can Grow Online Sales

Shopatron is the leader in retail-integrated eCommerce and in-store pickup solutions and shares experience from working with over 700 brands for online sales. >>

Insider's Guide to Internet Marketing: Get. Convert. Measure.

Learn what it takes to increase revenue online! >>

Paid Search Best Practices

10 secrets to running a paid search campaign. >>

Start With A Lead: Eight Critical Success Factors for Lead Generation eBook

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people. >>

The eBook eBook: How to Turn Your Expertise into Magnetic Marketing Material

Everybody's talking about eBooks. Wouldn't it be nice to find an efficient, effective way to write them? To create the kind of compelling, credibility-building content that customers, influencers and prospects seek, share and read? Look no further. The eBook eBook is here and available for free. >>

Social Media Marketing Case Study – Retail Site

Do contests really work in Social Media Marketing for online retailers? Can they be measured? Learn how an online clothing retailer entering a new market was able to leverage Social Media contests to produce a 122% increase in online sales and a 115% boost in search engine traffic. >>

Sales Forecasting: It's a Risky Business

Sales forecasts are the bottom line for sales organizations, and the driver of many downstream business decisions. Their importance is unquestioned, so why then is it that 60% of companies are unhappy with their sales forecasting results? >>

How to Triple Your Lead Generation Productivity with Lead Nurturing

Discover how to triple your lead generation performance and boost revenue with lead nurturing. >>

Case Study: Search Engine Optimization and Link Development Success Strategies

Search Engine Optimization and Link Development Case Study Proves Power of Search Friendly Content. >>

Case Study: Pay Per Click Success Story

Pay Per Click campaign not performing? Learn how a non-profit healthcare organization optimized their PPC program, tripled visits to their site and saved money! >>

Business-to-Business High-Tech Lead Farm™

Download this FREE white paper to discover how B-to-B High-Tech Lead Farm™ methodology optimizes demand generation campaign performance. >>

Bringing Your Medical and Scientific Devices to Life

Learn why medical device and scientific instrument manufacturers are exploiting 3D Interactive Technology for their marketing and sales. >>

Displaying your Physical Products and Delivering a Compelling Customer Trade Show Experience

Learn how Marketers use Interactive Product Demonstrations to engage and excite! >>

When ROI Matters Most, Discover New Marketing Technologies for Displaying Physical Products at Trade Shows

Doing more with less, a must read for Product Marketing Professionals who display products at trade shows. >>

Customers Connect with Network and Telecom Products Like Never Before

Discover how Marketers use 3D Interactive Product Demonstrations to bring Network and Telecom's complex products to life. >>

9 Strategies to Significantly Improve Your Online Lead Generation Campaigns

Learn nine quick steps that can be easily implemented and are highly effective at maximizing your campaign ROI. >>

Stop Wasting Money! Reduce Spend without Reducing Overall Performance of Your PPC Campaigns

Discover 7 key strategies to help reduce your PPC campaign spend without impacting performance. >>

Spot and Avoid the Predators of Search Engine Marketing Malpractice

With friends like these who needs competition? Discover the tell-tale signs of search engine marketing malpractice. >>

Questions to Ask Your Prospective Paid Search Advertising Agency

Learn the key questions to ask before choosing an agency to manage your paid search advertising. >>

B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads

Learn how to fill your sales pipeline with quality leads through better offers. Download this FREE white paper to discover the top lead generation techniques. >>

Turning Leads into Sales for Salesforce.com users with Integrated Voice, Messaging in Salesforce.com CRM

If you are a Salesforce.com user, Ribbit can unify your mobile phone, CRM, and email. Voice-to-text transcription drives sales productivity. >>

CRM: A Business Imperative for Companies during the Global Economic Downturn

Does your business need a CRM solution to survive? >>

Win More Customers with CRM in Social Media

Did you know that most Americans believe companies should have a presence in social media? That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are. >>

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

Anticipate your prospects' needs and satisfy their objections to move closer to a sale. >>

Improved Customer Service: Thriving in a Down Economy

Discover how the right technology can help your company throttle up customer loyalty by providing a better customer service experience while keeping costs low. >>

Exploiting Behavioral Analytics Throughout Internet Sites

Learn how your web analytics data can be converted into real business value. >>

Which CMS Is Right For Me?

Know what's out there and what will work best for you before choosing a CMS. >>

Leveraging Real-Time Web Collaboration to Improve Your Sales Process

Learn what to look for in a Real-Time Web Collaboration Solution. >>

How to Deal with Upset Customers in the Call Center

Are you a Call Center Manager looking for ways to train your employees on how to deal with unhappy customers? >>

Battle Plan: Multilateral Online Marketing (MOM)

In the face of a tough economy, learn how to lower marketing costs and increase market share by effectively managing multiple online marketing initiatives at the same time. >>

The Short Code Marketing Opportunity

Learn more about short code marketing, the audience and what the marketing opportunity is for this growing channel. >>

Common Short Codes: The Time Is Now for Mobile Marketing

IDC's perspective on the future of mobile marketing and how to reach over 270 million consumers using short codes... >>

3 Steps to Developing Effective Calls to Action

How to create calls to action that will lead to sales engagements. >>

Marketing in a Slow Economy Requires a Laser Focus

Three steps toward better results from your lead-generation activities. >>

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

Avoid wasting resources on strategies and messages targeted at the wrong audience. >>

Replacing your Web Content Management System

Read this white paper on replacing your CMS and the business goals you need to keep in mind. >>

Sales and Marketing Opportunities in Today's Climate: Key Reasons to Outsource for Growth in a Declining Economy

This white paper demonstrates how the outsourcing of sales and marketing functions simultaneously solves both recessionary fiscal concerns: cutting costs and increasing revenue. >>

Selecting the Right Channel Partners to Maximize Sales Impact

This White Paper reviews how the channel has changed and details methods to design, build and balance a network of partners who will deliver the results you need. >>

Sales and Marketing Outsourcing for Savings and Growth

Learn how to identify ideal outsourceable operations, freeing your company's resources to deliver core value more effectively to more customers. >>

Click to Chat: Best Practices to Drive More Sales and Better Customer Service with Proactive Chat

Download the Expert Guide today to better understand how your organization can benefit from proactive chat. >>

Marketing Campaign Development

What Marketing Executives need to know about architecting global integrated marketing campaigns. >>

42 Rules of Cold Calling Executives

Understand the dynamics of a cold call and how you can manage those to get results. >>

Improve your Sales Forecasting, Productivity and Results

Learn how Sales Automation can help your organization build a more effective and efficient Sales Team as well as improve Opportunity Management and Forecasting Processes. >>

The Importance of Blogs in Your Marketing Efforts

This White Paper is written for marketers and explains why Blogs should be a part of every marketing campaign in 2008. >>

The Customer-Centric World Means 'The End' for Traditional Advertising and Marketing

Learn the four key strategies critical for customer centric success. >>

Selling Content in the 'Free World' and How your CMS Can Help!

Learn how content providers and online marketers can stay in the game with an effective CMS. >>

Making Your Marketing Content Count with a CMS

Learn how the CrownPeak CMS can help align your goals and tools for effective online marketing. >>

Jivox Online Video Advertising: Real Customers. Real Success.

Learn how businesses have used AdSlate to effectively market their products and services online. >>

10 Critical Elements for a Successful Google AdWords Campaign

This White Paper is written for marketers who have some familiarity with the Google AdWords program but want to improve their Cost Per Click results. >>

Do's and Don'ts of Search Engine Optimization

Examine the proper techniques of Search Engine Optimization as well as which ones to avoid. >>

Determining the Best Keyword Strategies for Your SEO and SEM Campaigns

Keywords are not just single word phrases anymore; they are growing and live lists full of robust combinations of core keywords plus many qualifiers. >>

Website Redesign and Search Engine Optimization – Keys For Success

Discover how a well executed strategy will ensure a smooth transition with new & optimized content, providing increased value for users & search engines. >>

Search Engine Optimization and Web 2.0

Don't fall into the "Web 2.0 will fix SEO for our site trap." Find out how to address common misconceptions. >>

Search Engine Marketing for Decision Makers

Learn how Search Engine Optimization (SEO) and Paid Search (PPC) can be one of the most effective components in your marketing mix -- as long as you make the right decisions. >>

The Most Overlooked Part of your Conversions in Online Marketing: Managing Landing Pages

Discover the Top Ten Best Practices of Landing Page Management. >>

Increase Revenues and Protect Brands with Email Reputation Management

This white paper is an outstanding resource for marketing, brand management, e-commerce, operations and Web 2.0 teams in enterprise, agency and solution provider organizations concerned with spam, blacklists and email deliverability issues. >>

Why Business Acumen Wins More Sales

Learn how to Improve Sales Success with Business Acumen Training. >>

Marketing Management In A Web 2.0 World

A collection of online marketing best practices. >>

Extraordinary Customer Service

Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach

Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

Fundamentally Changing How Products are Presented at Tradeshows

Learn how Network specialist, Ciena Corporation, won Globalcomm Best in Show Award. >>

Product Evaluation CRM: SugarCRM by Independent Analyst Firm, Info-Tech Research

The Info-Tech Research Group recently completed a comparison of 5 market-leading CRM solutions. >>

How To Choose An Email Marketing Vendor

Learn what critical factors you need to weigh when picking an opt-in email marketing vendor that can maximize your campaigns. >>

Hitting Your Numbers: Creating Excellence with Commercial Open Source CRM

Learn how SugarCRM can provide your orgranization a better, more cost-effective solution for managing sales goals and objectives. >>

Marketing to the Masses with SugarCRM

Explore some of the key issues facing marketers, as well as the ways in which SugarCRM's automated marketing capabilities helps alleviate these pain points. >>

Contact Center On Demand: Right Price – Right Results

With contact centers under increasing pressure to make their resources more accessible to their customers and reduce costs, recent research from the Aberdeen Group reveals that hosting contact center capabilities is one of the top three strategic initiatives companies will take in the next few years. >>

The Dawn of a New Industry - Internet Video Production and Marketing

Learn how to effectively produce online video marketing campaigns that can generate more leads and sales for your business. >>

12 SEO Campaign Killers

Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Entellium CRM Buyer's Guide

A comprehensive guide about the benefits of CRM >>

Technology B2B Sales Lead Success Checklist

Determine if your technology company is doing all it can and should be doing to turn leads into sales. >>

Things to Consider When Choosing a Call Center

Learn what to consider when choosing an outsourced call center and how its performance can affect your business. >>

Business Strategy: CRM Total Cost of Ownership

Learn how commercial open source CRM delivers faster business results at lower cost. >>

Running a Business on Commercial Open Source Software

Explore how the CRM industry is evolving through usage of Commercial Open Source applications to drive top-line revenues while controlling costs. >>

Avid Technology Choosing Commercial Open Source for CRM Success

Avid Technology standardizes its global salesforce on SugarCRM. >>

Customer Service and Support - Customers Versus Companies

High-Tech Service Providers: Companies and consumers differ dramatically in their impressions about service. Are you on the same page with your customers? >>

An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products, Services, and Brands

Explore the Dark Side of online behavior aimed at corporations and other institutions in this Executive Version of a Harvard Research White Paper. >>

Beyond Demographics: Add Lifestyle Information to Improve Direct Marketing Results

Discover an efficient way to gain insight into consumers' interests through the utilization of lifestyle and interest data. >>

CRM Technology Briefing Report: Neocase Software for Customer Support

Build a knowledge base that can be used for continuous learning and rapid resolution of customer requests. >>

Hitting Your Numbers: Creating Sales Excellence with Commercial Open Source CRM

Learn insightful information about how sales teams benefit from open source software. >>

Experience Delivered:The Evolution of Enterprise Content

Senior Level Marketers: Gain a significant online competitive advantage. Move beyond basic Web Content Management (WCM) to derive greater value from new and existing content. >>

Avid Technology Choosing Commercial Open Source for CRM Success - Case Study

Avid Technology standardizes its global salesforce on SugarCRM. >>

Promising the Best of Both Worlds: The Impact and Future of Commercial Open Source

Learn about the recent development of solutions based on open source technology, and how the commercial model is emerging as the leading hybrid approach. >>

Report Analysis: Lower TCO with 3rd Generation CRM

Identifies and compares the TCO between 3 CRM generations based on inherent costs in acquisition. >>

A Question: Why Is It So Tough to Sell and What to Do About It?

Explores the 'buy side' of selling and current impact on the buying process and the buyers. Part I of a three-part series. >>

Making the Case for Social Media Strategy

Explore how to use social media and marketing strategies to understand and engage your audiences more deeply – with demonstrable business results. >>

Call Tracking: Measuring Campaign Effectiveness the Old Fashioned Way

How marketers now use call tracking and monitoring to generate qualified leads and measure campaign effectiveness across any medium. >>

Guide to SEO: In-House vs. Outsourced

Get insight on both SEO done in-house or outsourced to see which option makes best sense for your business. >>

Link Building Tips for Ranking and Traffic Success

Learn how to tackle link building to bring relevant traffic and influence rankings on the major search engines. >>

Is Search Engine Optimization (SEO) Worth It?

Access tips, B2B and B2C search behavior trends, and learn practices to measure ROI in the rapidly growing SEO industry. >>

B2B Sales Lead Success Checklist

Turn B2B leads into sales! Is your company doing all the right things to make this happen? >>

Report Analysis: Lower TCO with 3rd Generation CRM

Learn how to leverage CRM investments, demonstrate results and reduce your total cost of ownership. >>

How to Ensure That Your Employees Will Want to Use CRM

Discover how selecting the right CRM solution can help ensure your employees will embrace the new system and use it to its full potential. >>

The Executive Guide to CRM Architecture

Find out why CRM flexibility will impact your success and help you attain your organization's goals. >>

Lead Generation Tactics: A Recipe for Success

Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B sales and marketing consultant. >>

How to Boost Your Company's Sales with Marketing

This step-by-step guide will help you create a successful business-to-business “marketing for leads” program. >>

Search Engine Marketing: Get in the Game

Access tips and trends while learning what it takes to compete in the rapidly growing Search Engine Marketing industry. >>

The Chrysler Group Drives Sales and Improves Customer Satisfaction

See how Daimler Chrysler is leveraging Click to Call technology to turn web browsers into buyers. >>

Architectural Flexibility for Manufacturing Companies: The Key to Choosing the Right CRM

Learn how to choose the right CRM system to increase productivity and ensure consistency in the industrial and manufacturing industries. >>

Pivotal CRM and the Information Worker: Are You Meeting the Needs of Your New Generation of Workers?

As the technologies and demands of the workplace have changed, so too have its workers. "Information Workers"—a new breed of information-dependent, technology-reliant, and collaboration-driven professionals—have become prevalent. Information workers face distinct technology challenges—but they also offer unprecedented potential to improve corporate performance and customer satisfaction. Is your business capitalizing on this potential? >>

Neocase's Customer Service Best Practices

Keep customers happy with the right service and support including a single point of contact, collaborative software, a deep knowledge base and easy self service. >>

CRM: The Essential Guide

Learn the five principles of CRM success from companies that have achieved impressive results in this insightful, practical guide to planning a winning CRM initiative. >>

Best Practices for Online Marketing Events with WebEx Events Center

Offers an outline for conducting online marketing events, with a menu of optional tips and best practices as a reference. >>

Leveraging Real-Time Web Collaboration to Improve Your Sales Process

Sales organizations that are embracing web collaboration to manage their customer interactions are experiencing shorter sales cycles, improved close rates... >>

Customer Service Solution: Neocase Software Review

Read what the experts think about the features of Neocase Software, including the robust knowledge base, online partner center, and time-saving self-service portal. >>

The iPad for Field Service? It's a Game Changer!

This on-demand webinar explains how the iPad is changing the way business is done for field service professionals. >>

14 Ideas For Promoting Your Business Online

How to turn your business's news into publicity, visibility and more customers. >>

Online Marketing Demystified: Lessons for Your Tech Company

Practical steps for the IT company marketing manager to improve results. >>

3 Steps To Integrating Social Media Into Your Sponsorship Offerings

Download to learn how HBO & the US Open are taking your sponsorships to the next level! >>

Improving Channel Margins with Channel Revenue Management

In this Model N white paper, receive insights into the main challenges around Channel Revenue Management and how to address them through a combination of technology and best practices. >>

How Superbrands Breed Superfans

Discover 6 best practices for 10X greater fan growth. >>

Create Highly Effective Landing Pages that Convert More Leads Faster than Ever

Use this step-by-step worksheet to increase the ROI of your landing pages. >>

Buyer's Guide & Checklist: When AdWords Isn't Enough - Why & How To Choose PPC Software

Searching for the right PPC management software? This free guide and checklist will help you determine what to look for. >>

The Inbound Website: Getting Found with SEO & Social

Learn the step-by-step process of creating an inbound website with SEO & social strategies. >>

The Definitive Guide to #HashtagCampaigns

Ignite your marketing campaigns with hashtags and take advantage of the social layer. >>

Sales & Marketing - One Voice

Creating ONE consistent customer experience for all direct and indirect channels. >>

15 Ideas for Promoting Your Business Online

Email marketing puts your business directly in front of your customer's inbox--at work, at home and on mobile. >>

5 Questions To Ask Before Integrating Social Into Your Brand's Marketing Campaign

Understanding the power of social integration is half the battle. >>

How Social Media is Changing Customer Service

An inside look into how businesses are adapting to new forms of consumer complaints, questions and feedback. >>

Forbes.com: Real ROI with Social Infrastructure

Find out how Forbes.com was able to unify login options, reach social users, and encourage engagement with the site's vast array of content. >>

Create Content Worth Looking For With This Collection of 15 Golden Tips From the Experts

Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero. >>

The Social Hunger

Why your Audience Feasts on Social Media. >>

Strategists Answer Top Five Social Questions

Download now to learn how brands like TaylorMade, Finish Line, & Lexus think about social. >>

3 Ways to Segment your Facebook Fan Base

Learn how to best segment your Facebook fan base and how to best communicate with three different categories of fans by downloading this article. >>

Online Community Health Index

Learn how to measure the "health" of your online community in this new White Paper. >>

Improve Your Quality Score for Better PPC Results - FREE Quality Score Toolkit

With WordStream's Free Quality Score Toolkit, you'll have the resources you need to improve your Quality Scores, so you can reach more people while lowering costs. >>

How Social Intelligence Increases Revenue for B2B Sales Teams

Discover how social insights are quickly becoming a crucial asset to help reps gain an edge over the competition. >>

Giving Proper Credit: Data-Driven Digital Marketing & Attribution

What is attribution management, and why does it matter for your marketing? >>

Facebook and Beyond: Lessons for Brand Engagement with Your Social Customers

Since social customer programs were controversial just two years ago, many companies are new to the experience of engaging with social customers and are looking to answer the question, “What do we do next?”. >>

4 Steps to Drive Your Brand Extension with Social Media

Every day, we face uncertainty with new opportunities to extend our brand experiences. >>

The Guerrilla Marketer's Guide to Understanding Online Marketing Tools

This white paper explains and evaluates a variety of online marketing tools for the guerilla marketer to drive results through digital channels. >>

3D Product Demonstrations - Virtually Everywhere

Interactive product demonstrations that look and behave like the real thing. >>

How Brands Should Use Social Gaming

Learn insights and best practices on how to develop a branded social game. >>

Getting Closer to the Customer: A Challenge for the C-Suite

Getting Closer to the Customer is an Economist Intelligence Unit report which examines how the dialogue between customers and companies has changed in response to the advent of new communication channels such as social media and mobile. >>

Controlling PPC Costs with Negative Keywords: An Expert's Guide

Google AdWords advertisers, learn how to find and implement negative keywords, including creative applications beyond the obvious, by reading this free eBook! >>

Can You Buy Back Brand Equity?

Target's response to the credit card breach had some initial success, but more still needs to be done to change consumers' perceptions. >>

Top 6 Reasons Why REVVY CPQ Outperforms Sequential Rules Engines

The Real strength of a great CPQ solution lies in its seeming simplicity. >>

Revenue in the Field: 5 Tips from the Best

In this Aberdeen Group Analyst Report, learn how best-in-class organizations drive new revenue streams and reinvent their field service operations. >>

5 Best Practices for Increasing Earned Media

Learn what proven Facebook campaign types triple sharing and participation. >>

7 Convenient Truths to Capitalize Mobile Web

All the trends tell us that mobile browsing is the next big thing, but in the rush to “go mobile” many websites forget the new device comes with a new set of usability rules, constraints and best practices. >>

Big Business Marketing on a Small Business Budget

At the speed of light (or close to it), digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and making it “do-it-yourself” and “free of charge.” Instead of asking, “How do I match their reach?” small businesses are using online tools and social media along with traditional tactics to challenge competitors with smart, targeted marketing practices. >>

Develop Great Content with the Content Planning Worksheet

Use this worksheet to improve your content strategy & develop great content. >>

How Social Media Will Transform Brand Management

Social media suffers from an image problem today. >>

What Facebook's Page Changes Mean for the 'Rest of Us'

Facebook recently announced sweeping changes to the way brands interact with their customers by way of their Pages. >>

The Retail Marketing Challenge Report

Discover how to leverage Customer Intelligence across digital and traditional channels to increase traffic, footfall and ROI. >>

The Giant Book of Form Optimization

Your everything guide to online forms. >>

The Content Calendar Template

Build and plan the best content marketing strategy with this easy to use template. >>

8 Key Metrics That Define Your AdWords Performance

There are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns. >>

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution. >>

8 Tips to Create Search-Friendly Press Releases

Use press releases to boost rankings and generate leads. >>

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following. >>

Get Found Faster with the SEO & Keyword Worksheet

Use this worksheet to improve your website's ability to be found via search engines. >>

Content Marketing ROI: Quantifying the Value of the Difference

Using data collected from 96 marketing practitioners as part of Aberdeen's pending Content Marketing and Management study, this Analyst Insight examines the incremental improvement in key marketing conversion metrics. >>

Your Localization Strategy: Identifying a Best-Fit Localization Partner

Since a lot of localization vendors offer comparable services it's critical to evaluate how your internal priorities, culture (and reflective budgets) will largely dictate and inform your vendor choice. >>

Top 12 Things to Look for in a Great Mobile Chat Solution

This white paper focuses on top 12 things to look for in a mobile chat solution. >>

The Complete Guide to Social Infrastructure

Learn how to socialize your website or mobile application to create immersive user experiences and discover actionable customer insights. >>

5 Key Factors Transforming the Mobility of Field Services

Learn how “going mobile” increases field service efficiency, customer satisfaction and revenues! Features expert insight from TSIA and ServiceMax. >>

Gamification: Delivering Winning Social Customer Experiences

Download this White Paper, and learn how the introduction of gaming dynamics into online social experiences can reap enormous benefits for brands. >>

Deploying Online Self-Service: The Definitive Guide

If you're curious about getting online self-service right, but feeling like you “don't know what you don't know” our new guide is here to help. >>

Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers

In September 2013, Burger King announced the release of a healthier crinkle-cut fry option, which it branded, “Satisfries.” The fast food titan markets Satisfries as containing 30% less fat and 20% fewer calories than its traditional french fries. >>

Top 10 Trends in Email, Mobile & Social Marketing

Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. >>

How to Develop the Best Content for Your Lead Nurturing Campaigns

Use this worksheet to improve your email nurturing campaigns and develop personas. >>

Defining Your Localization Strategy: Choosing From the Spectrum of Language Service Providers

Selecting the right Language Service Provider is critical to the success of your long term localization programs. Proper preparation as you evaluate vendors is key. >>

Secrets of Successful Search Marketers

380 SEO Professionals reveal what makes them successful. >>

Thriving after Facebook's Reach Decline

Don't be discouraged by Facebook's organic reach decline! Learn how experts continue to drive ROI with social. >>

Social Support with Online Communities

Customers are no longer content to passively consume your advertising. They want to engage in conversations with your brand and they don't care what department they reach. Learn how to reorganize around the social customer for better business advantage in this new White Paper. >>

Marketing Analytics Worksheet

Track your metrics and see real time results with this analytics worksheet. >>

Legrand Uses Virtual 3D Product Demos to Accelerate Sales, Increasing TRADESHOW LEADS by 106%

Learn how Legrand was able to increase their tradeshow presence, revitalized their booth and increased the number of leads attained at shows. >>

Hidden Gems: The Ultimate Strategy to Find High Value Prospects

Learn how to find high value prospects by identifying when they're most open to taking action. >>

Fujitsu Reuses Virtual 3D Products from Trade Shows to Generate $25M IN ONLINE SALES OPPORTUNITIES

Burdened by massive products weighing up to several tons, Fujitsu used high-tech product models to lighten their trade show loads - cutting shipping and drayage costs and increasing overall booth effectiveness in the process. >>

The Secrets of Successful Natural Search Marketers

380 SEO Professionals reveal what makes them successful. >>

Three Ways to Improve Your Website Traffic Quality

When investing in online marketing, it's not enough to drive traffic to your website - you need to drive the right traffic, or you'll never achieve ROI. This guide is designed exclusively for Google AdWords advertisers. >>

The Pocket Guide to Good Push

This guide will engage and inspire marketers everywhere to explore cutting-edge ways to meaningfully engage and offer true value to their customers through mobile push messaging. >>

Social Media Marketing: Solution Evaluation and Selection Guide

A practical guide for discovering, evaluating, and buying the social media marketing solution that's right for your organization. >>

Security for E-Signatures and E-Transactions

Discover how to build effective, end-to-end security around your business tractions with electronic signature security. >>

8 Ways to Grow Your Small Business with Online Marketing

Many small business owners find it challenging to grow their business in today's stagnant economy. >>

Monetizing Online Engagement: The New Rules of the Marketing Game

Discover how the market has accepted the new rules of the marketing game, giving the individual customer more control than ever. >>

Harnessing BIG DATA to Grow Revenue

Discover how to mend the gap between social data and ROI. >>

Fueling Revenue with User-Generated Content

Learn how brands can drive consumer content creation, capture data, and achieve unprecedented marketing results. >>

Emailing In A Spammy World: What You Need to Know to Make Certain Your Email is Delivered

As a nonprofit organization, it is important that your voice is heard. In the tech savvy world we live in, email is a wonderful way to communicate to your community. Don't let undelivered emails hinder success. >>

Death of the Contact Center: Are the Rumors True?

As consumers rapidly embrace the web and mobile devices for fast answers to questions, is the contact center finally on its way out? >>

Web Presence Management: The Ultimate Guide

Earn the customers that paid media can't buy. >>

Voice of the Customer: The New Digital Frontier

As more customer interactions become digital, marketers have a never-before-seen opportunity to gain authentic customer insight in real time, and at a fraction of the cost of traditional methods. >>

Three Reasons Your Brand Doesn't Have More Facebook Fans

Brands enter the Facebook world with the expectation of having lots of fans. They see the ratio of fans-to-customers as a method for measuring success. Learn the reasons why some brands struggle to gain fans and how to avoid those pitfalls. >>

The 6 Web Metrics Even the Experts Forget to Measure

Evaluating the performance of a website by the number of page views alone will never give you the complete story, but this is still the most popular metric used by website owners today. >>

The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time

Most small businesses get weak results from PPC for one simple reason: They don't spend enough time in their accounts. The reality is, you don't have to spend days or even hours per week working on PPC to make a difference. You can make a real impact on your PPC performance in just 20 minutes per week. Really! >>

Modeling Complex Products

Trying to remember which products are compatible with each other and the sheer number of different possible configurations is hard enough, never mind remembering business policies and, of course, your customer's preferences. >>

InsideView Success Story: Network Hardware Resale

Learn how InsideView's sales tools have jump started Network Hardware Resale's revenue. >>

How to Converge Media

Three steps to bring together paid, owned, and earned media. >>

Best Practices for Integrating Social Media and Customer Service for Bottom Line Results

With the megaphone of social media, even a few wayward comments -- not to mention a scathing rant -- can seriously damage your brand's reputation. And that sentiment has the capacity to travel at a velocity never before seen. >>

Choosing a PPC Agency: Determine the Right Pay-Per-Click Marketing Agency

Through this guide, learn how to choose the best pay-per-click marketing agency for you! >>

Visually 'Showing' Your Product Story

Tell amazing product stories using interactive visuals that win deals. >>

Three Converged Media Campaigns Worth Emulating

Download to learn proven converged media strategies from Ben & Jerry's, KPMG, and Hollister. >>

The Essential Guide to Social Marketing Campaigns

Learn the five essential pillars to successful social campaigns that drive business growth. >>

The 2013 Web Analytics Landscape

Since its birth nearly 16 years ago, the web analytics industry has grown tremendously into a multi-billion dollar market. It has evolved both technically and perceptively, with new, exciting technologies emerging year after year. >>

Pentair Improves Service Operations with a New On-Demand Solution

Discover how using an on-demand solution for field service management helped Pentair improve customer service, turnaround times and tracking. >>

Best Practices for Integrated Listening

Provide feedback opportunities at all major customer touch points/transactions. >>

5 Secrets of Highly Effective Channel Marketers

Discover how to turn your channel partners into a more profitable extension of your sales force. >>

Chance Favors the Prepared Mind: Understanding the Science of Sales Intelligence

Discover how to best analyze and segment your customer base to identify sales opportunities and support sales intelligence initiatives in this research report by the Aberdeen Group. >>

Virtual Trade Show Technologies that 'WOW'

Hands-on interactive product demonstrations that engage attendees and eliminate shipping. >>

The Essential Guide to Selecting Your Web Content Management Solution

Choosing the right WCM Solution can be a challenge. Find out how to make it easier. >>

Publish... Promote... Pitch... Publicity! A Three-Step Guide to Creating Online Publicity for Your Business

A major publicity hit can get your story in front of all the people who matter most to your business: reporters, influencers, major search engines and your customers. >>

Making Connections: Understand Your Best Customers to Maximize Results

Build better business results and achieve greater return by understanding your best customers. >>

How to Build an Inbound Website: Measurement & Insight

Understand why evaluating data is essential to your business success. >>

Grow Your Business with Improved Field Service Efficiency!

Free guide includes ”Best-in-Class” performance comparison and 5 practical steps. >>

6 Ways to Increase Marketing Content Utilization

Discover how highly effective marketers deliver the right content to empower sales and maximize ROI. >>

Easily Create the Most Effective Tool in B2B Marketing

Develop and manage personas with this step by step worksheet. >>

The Ultimate School Guide to Social Media Marketing

Practical advice and case studies for integrating social media with your school's marketing plan. >>

Taking Aim at a Moving Target: Creating Better Customer Relationships with an Integrated Mobile Strategy

The swiftness with which smartphones and tablets have transformed the business landscape has been nothing short of astonishing. But while organizations of all stripes have been quick to recognize the impact of the mobile channel, they haven't always acted strategically when it comes to putting it to use. >>

Is Web Self-Service Right for You?

Recognize the 6 tell-tale signs that your organization and your customer are poised to benefit from next generation web self-service. >>

9 New Customer Behaviors that Could Sink Your Company

Customer behavior has changed more in the past few years than in the previous fifty. Nine new behavior trends in particular have huge implications. >>

Dynamic Video Collaboration in SharePoint

Driven by the adoption of social collaboration tools and video applications for employees, today's SharePoint managers are under more pressure than ever before to deliver on the promise of dynamic video collaboration. >>

Why Your Audience Feasts on Social Integration

Your audience craves social media. How do we know? We went right to the source: your audience. >>

Use KANA SEM to Take the Pain Out of Assisted-Service

There are the pain points of assisted-service. KANA Service Experience Management is software that can help eliminate the pain. >>

The Time-Saver Power Point Template: Quick and Easy Website Analysis

Various professionals working for an ebusiness need to take on website analysis as part of their job role. However, for many, knowing what to do, how to start, etc. can be overwhelming. And for those business professionals that indeed know what they are doing, they can make their job a lot easier with a pre-planned and written template to present to their colleagues on their analysis work and conclusions. >>

Optimize Your News Release and Branded Content in 4 Easy Steps

It is more important than ever to write keyword-relevant copy -- which now must also be optimized for the latest search-engine algorithms and social distribution platforms. >>

Why Social Marketing Will Deliver a Positive ROI for Your Brand

Learn how to use social media marketing to meet concrete business objectives. >>

Understand the Elements of a Great Digital Experience

Deliver digital experiences that improve the impact of your digital marketing strategies. >>

The KISS Method of Digital Marketing Success

In this must-read guide, author and social media expert Jason Falls separates the signal from the noise and explains how you can get better results with simpler, smarter campaigns. >>

The Definitive Guide to Mobile Sales Enablement

70% of sales organizations using tablets are realizing a positive ROI. Learn how mobile is transforming the sales landscape in Mutual Mobile's Definitive Guide to Mobile Sales Enablement white paper. >>

T&E Expense Management and the Social Media Enterprise

Learn how the social enterprise, the cloud, and mobile and integrated technologies can assist in driving more strategic value in the management of T&E related expenses. >>

Maximizing Mobile Performance Using RESS Technologies

Leverage the best technologies to prepare your website for the mobile needs of tomorrow. >>

Mailing Solutions 101

An insider's guide to postal savings to grow your business. >>

How The 'New Facebook' Impacts News Feed Optimization

Learn how Facebook's news feed has created a conundrum for marketers who leverage Facebook for daily communication with customers. >>

Business Video Empowers Social Media

There's no denying that executives and management teams are seeking to find better employee communications solutions while reducing costs. >>

Building an Inbound Website: Content Targeting & Lead Nurturing

Increase relevancy and visitor engagement on your site with personas & content targeting. >>

Creating an Effective Sales Catalog

An effective sales catalog is a key part of CPQ, because it makes it easier for salespeople to find products, select and configure the right product for their customers, and create quotes. >>