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BizReport : White Papers : Sales & Marketing

Sales and Marketing Outsourcing for Savings and Growth

The strongest endorsement of outsourcing is that companies do more of it as they gain experience. Today, outsourced services range from evaluating incentive programs to running worldwide sales organizations. And while most outsourcing programs are launched to cut costs, they're sustained by growth–in efficiency, agility, customer satisfaction and especially revenue. Sales and Marketing are tightly linked to a company's reputation and key customer relationships. Not so long ago, few would have considered it a candidate for outsourcing. Yet carefully planned and executed outsourcing of Sales and Marketing succeeds for more companies every year.

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