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Sales and Marketing Alignment in Lead Management

Content is a powerful tool used in nurturing, but much of the content that B2B organizations produce goes unused. NetLine's LeadSource and LeadFlow allow customers to generate effective content marketing campaigns that can be specifically tailored to the needs of the client in the most cost effective manner.

In this webcast, you'll learn the 4 key components of a Lead Nurturing Infrastructure including:

  • Entry
  • Treatment
  • Transition
  • Disposition
You'll also find out about the Level of Qualification, the Nurture Content Strategy, and much more! Brought to you by SiriusDecisions, your hosts Ashley Paris and Bob Alvin are more than qualified to take you on this lead nurturing journey. Ms. Paris, Research Analyst for Sirius Decisions, has innovated B2B and B2C digital strategy using her combined understanding of marketing automation technology and the principles of demand creation and management. Mr. Alvin, CEO and Chairman of NetLine Corporation, draws on more than twenty years of technical and high-tech management experience to deliver you effective content marketing strategy and guidance.

Speakers:

Ashley Paris – Research Analyst for Sirius Decisions

Bob Alvin, CEO and Chairman of NetLine

Click here to request your free White Paper!

Publisher:


http://www.bizreport.com/whitepapers/sales_and_marketing_alignment_in.html

 

 

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