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BizReport : White Papers : Sales & Marketing

ROAS: The Golden Metric of Marketing

In the age of big data and analytics, why are so many companies still looking at clicks and submissions to measure their performance? It's most likely because they've lost sight of the bigger picture and the golden metric of marketing.

This jam-packed guide covers:

  • How to calculate ROAS
  • Projecting ROAS for long sales cycles
  • Applying ROAS with multi-touch attribution
  • And much more

Click here to request your free White Paper!




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