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BizReport : White Papers : Sales & Marketing

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Public relations can be incredibly effective for small- and medium-sized businesses. It's typically less expensive than advertising, and third-party coverage of your products and services lends credibility to your message and builds trust in your brand.

One of the powerful tools in the PR toolkit is the news release. When you optimize your news release program, it can have a big impact—helping you keep existing customers, reach new audiences, build valuable relationships with the media and other influencers, create brand advocates, and ultimately grow your business.

Download Chapter 1 of this complimentary e-Book for three steps that can help you get the most out of news releases.

Click here to request your free White Paper!




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