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BizReport : White Papers : Multimedia

Retail Success Hinges on Brand Experience

What constitutes an effective digital signage solution? It should be smart, visually rich, contextually aware and interactive. Signage also must be compelling, pervasive and immersive, helping create a consistent brand experience that spans online, mobile, and in-store. Done well, it brings the online experience into the store, allowing customers to learn more about products, see what others are saying about the product or category, and access and share social commentary. It can be used to highlight sales, special promotions, new items, holiday- and company-specific amenities, and classes or customer events.

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