RSS feed Get our RSS feed

News by Topic

BizReport : White Papers : Sales & Marketing

Quick Guide to Email Marketing

With consumers bombarded by so many emails every day, you need a way to ensure your message stands out. One effective strategy is to personalize your message, which attracts the recipient’s attention and helps them feel connected to your brand.

The benefits are seen not only in open rates but in clickthrough rates, as well. Organizations with a high level of personalization experienced a 42% increase in clickthrough rates over organizations with a low level of personalization, and an 81% increase in clickthrough rates over organizations that did not personalize any of their email marketing materials.

In this report, we'll show you:

  • Creative ways to add a personal touch
  • How to get just enough information from the consumer
  • Why you should extend personalization to the landing page
  • Tips on quickly personalizing a template

Along with this free report, you will also receive the latest case studies and data on email, lead gen, and social media delivered to your inbox courtesy of MarketingSherpa.

Click here to request your free White Paper!




Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.