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BizReport : White Papers : Finance
Pricing and Revenue Optimization: A Manufacturing Perspective
Pricing and revenue optimization is the process of intelligently using a combination of market, customer, product, promotion, and supply-and-demand data to improve business margins by either increasing unit prices or increasing gross revenues. This process seeks intelligent tradeoffs among various competing objectives consistent with an organization's business strategy.
Studies by some of the world's best management-consulting companies have shown that intelligent pricing can add a 15% to 50% incremental margin to the business bottom line and can significantly enhance revenue.
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