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BizReport : White Papers : Sales & Marketing

Predictable Revenue - Summarized by Actionable Books

Predictable Revenue by Aaron Ross and Marylou Tyler is a great book for anyone looking to build out a sales team. The authors come from extensive experience in the high tech selling world but their advice can be useful for any industry. The book is based on the authors’ experience of having to create an outbound sales team from scratch. They take you through the challenges of initially starting the team to the breakthrough moments to the best practices that have helped Salesforce.com create a $100 million outbound sales machine.

For anyone involved in sales and interested in starting or redesigning your sales team, this is a book you need to pick up.

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