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BizReport : White Papers : Biotechnology & Pharmaceuticals

Pharma Industry Outlook in 2015

Tougher competition and margin pressures create more challenges for the pharma industry in 2015. Changes in the payer landscape and practice centralization have turned pharmaceutical sales into an increasingly B2B sale that requires salespeople and companies to navigate different influencers and decision makers than in the past.

This infographic highlights certain key trends that will pose challenges to the sales landscape in the pharma industry in 2015.

 

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