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BizReport : White Papers : Sales & Marketing

Pardot + Salesforce: The Dynamic Duo

While these are two similar tools, it's the differences between them that make them so compatible. Take a look at this white paper to get a more in-depth look at these differences, the benefits of integration, and a step-by-step look at the implementation process. The white paper will cover:

  • Differences in the departmental focus, primary goals, and key features of each system
  • The marketing benefits of integrating Pardot and Salesforce, including lead qualification, lead management, and more targeted messaging
  • The sales benefits of integration, including behavioral tracking, lead nurturing, and more
  • A walk-through of the technical implementation process, from planning to optimizing and beyond

Click here to request your free White Paper!

Publisher:


http://www.bizreport.com/whitepapers/pardot_salesforce_the_dynamic.html

 

 

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