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BizReport : White Papers : Sales & Marketing

Optymyze Enables Better Sales Performance for Kowa, Provides Data Visibility Across Mobile Platforms

Kowa Pharmaceuticals America (KPA) is the U.S. based pharmaceutical arm of Japanese conglomerate Kowa Group. The company entered the pharmaceutical market in the United Sates in 2008 and has since expanded its operations significantly. 

In their bid to improve sales performance, Kowa Pharmaceuticals encountered certain challenges, especially in sales operations. They had to maximize sales operations efficiency, because they had a small team and limited resources. They wanted to streamline sales operations with a robust sales performance management (SPM) solution, which increases efficiency and automates certain key, reoccurring functions.

Created by a team of professionals with deep pharma sales compensation experience of over two decades, Optymyze has helped Kowa sales teams to improve their performance with the help of real-time, actionable information.

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