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BizReport : White Papers : Sales & Marketing
Optimizing Marketing and Sales Lead Management with Marketing Automation
This free workbook from the experts at IDC explores common lead management failures, and how to prevent them through marketing automation software that supports process integration. Learn:
- The 6 stages of a successful lead management process—and what can go wrong with each of them
- 4 key trends that are making marketing automation the best choice for an optimized lead management process
- Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor
Published by IDC Go-to-Market Services; Sponosred by Marketo
Click here to request your free White Paper!
Publisher:
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