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BizReport : White Papers : Sales & Marketing

Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers

The company even teased franchise rebranding as “Fries King.” As a new innovation in the QSR space, Satisfries piqued our interest at Crimson Hexagon. How do consumers perceive this french fry option? What are the major factors contributing to positive and negative experiences with Satisfries?

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