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BizReport : White Papers : Retail

No More Guesswork: A Better Way to Measure, Understand and Improve the Online Customer Experience

A new approach to understanding the online customer experience is now available. Utilizing a method that monitors the user experience from inside the browser, this technology promises to help companies analyze the actual experience of specific customers and segments, know which variables on a company's website contribute to (or detract from) a favorable customer experience, make better decisions as to what Web components to monitor and improve by analyzing performance in the way that matters most.

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