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BizReport : White Papers : Sales & Marketing

No Longer a Necessary Evil: How Modern CRM Empowers Sales

CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. This eBook illustrates the benefits of CRM for the individual through key use cases. In addition, it outlines the importance of providing access to CRM to the extended sales organization – and the benefits a sales organization reaps when ALL individuals, not just reps and managers, are on the same page.

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