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BizReport : White Papers : Sales & Marketing

Master Email Marketing in 30 Days

Email marketing is a permission-based marketing solution. This means you should use it to target only individuals
who have given their permission to receive marketing information from you. Permission is granted normally via
a subscription, a request for more information, or a purchase. Because of this, email marketing is often considered a retention marketing tool. As anyone who has been in business for any length of time will confirm, it is much cheaper—and therefore profitable—to retain and attract business from an existing client or contact than to acquire a new one.

You can employ email marketing to deliver a number of different marketing communications. These include, but
are not limited to, the following:

• Regular marketing newsletters (both customer facing and internal)
• Educational materials and coursemotions
• Daily deals, coupons, voucher codes,s
• Product or service updates and pro and discounts
• Third-party advertising promotions
• Customer surveys
• Event promotions and follow-up marketing
• Competitions

This guide will help you build successful email marketing campaigns. It features easy-to-follow strategies and best practices, which will help you drive engagement, increase conversions, and maximize your profits.

We have set a suggested timescale for each of the steps in this guide, however, depending on your resources,  available time, and experience, you may be able to get up and running much quicker.

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