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BizReport : White Papers : Sales & Marketing

Marketing Wisdom for 2012

The Wisdom Report represents all that is good in today's community of marketers - an ever present desire to learn, a willingness to put into practice new and proven marketing strategies and tactics, and a belief that sharing your successes with other marketers benefits everyone. Three critical areas of their marketing were evaluated - top of the funnel, middle of the funnel and analytics. What the factoids in the Wisdom Report show is how marketers are doing in terms of their ability to fill the top of the sales and marketing funnel, how effective they are at converting traffic into leads and leads into customers, and how good they are at measuring their successes and failures.

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