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BizReport : White Papers : Sales & Marketing

Marketing to the Masses with SugarCRM

Did you know with SugarCRM you can gain better control of marketing through:

  • Closed loop analysis on marketing programs
  • Tracking ROI on your marketing spend
  • Addressing marketing activities across multiple channels
  • Delivering a superior customer experience
SugarCRM has deep marketing automation functionality which allows organizations to manage campaigns across multiple channels, create campaigns in a few simple steps with the campaign wizard, execute marketing campaigns, including email campaigns, capture marketing leads directly into SugarCRM with web-to-lead forms, and track each stage of a lead all the way through measuring the ROI of marketing activities.

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