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Marketing Through the Seasons

The changing of seasons is the perfect time to delve into a new marketing campaign. There's excitement in the air and consumers have a reason to buy; whether it's the thought of going back to school or the chill in the air and the expectations of what the fall and winter months entail. The trouble is, most of us don't start thinking about these seasonal opportunities until they're standing at our doorsteps. As marketers, we must be one step ahead of the seasons if we wish to successfully take advantage of the inherent marketing opportunities which they provide. Start planning for your next seasonal marketing campaign now so that you're well prepared when back to school bells ring and the colors start to turn.

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