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Marketing Leader's Checklist: Is Your Team Tracking These Key Metrics?

There is so much advice out there about how to track the ROI of your content marketing efforts. You can find info for B2B, B2C, large companies, small companies, startups, financial companies, healthcare companies, media companies, etc. Yet even with all of this information available, only 27% of marketers feel they are tracking content utilization metrics effectively.

To help save you time scouring the internet for information on how to close the loop, we've compiled a list of key metrics that you and your team should be tracking in order to achieve your marketing goals. Whether you're hoping to attract more leads, increase conversion or delight your existing customers, you'll need to stay focused on these key metrics in order to optimize your efforts over time.

Take a minute and go through this checklist with your team. Make sure someone is accountable for tracking each of these things and discuss whether there are additional metrics you should be measuring based on your specific business, product/service, or outreach strategy.

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