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BizReport : White Papers : Sales & Marketing

Marketing Automation -- Benchmark Summary Report

Marketing automation has dramatically increased the effectiveness and efficiency of finding, nurturing and converting customers. But what will be the most challenging obstacles to marketing automation success in the year ahead and how will marketers overcome them? Get the latest research to learn about:

  • Finding, nurturing and converting customers automatically
  • Most important marketing automation objectives
  • Rating the success of marketing automation programs
  • Most challenging obstacles to achieving success
  • Resources used to perform automated marketing campaigns
  • Most important factors in choosing a system
  • Most useful metrics for measuring performance

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