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BizReport : White Papers : Sales & Marketing

Making Your Marketing Content Count with a CMS

The evolution of the Web site as a marketing tool has been remarkable. With 1.2 billion people online today, there's more pressure than ever to improve Web site conversions and turn online initiatives into maximum ROI. Opportunity and challenge in the online milieu are two sides of the same bill. And let's face it – marketing is about the green stuff. But marketers who think that's all there is to it, can end up doing more than barking up the wrong tree; they may forget what they're chasing.

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