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BizReport : White Papers : Executive & Management

LifeLock Lifeline

Why is your ARPU what it is?

LifeLock's high ARPU is driven by our:

  • Historical pricing methodologies
  • Product adoption rates and retention by product
  • Route-to-market member mix
We have seen a trend of increasing ARPU because of our focus on, and success in, selling the ultimate product in our category over the past two years. Continue reading to learn more!

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