Lead Nurturing Best Practices Benchmark Report

Learn how Top Performers use Lead Nurturing:

• To increase revenue
• To increase sales productivity
• To increase the number of sales-ready leads

Every salesperson knows that leads can go cold very quickly. They also know the challenge of trying to follow up on every lead in a timely manner. If marketing could “nurture” all leads until they were fully mature and ready to close and then, only when they are ripe and ready, hand them off to sales for closure, the sales group's time and efforts would be maximized.

Lead nurturing promises to do just that, by engaging prospects early in the buying cycle and automating engagement at a pace that the prospect controls. Prospects get the information they want but nothing more (i.e., no sales pitch) until they are ready to make a buying decision. At that point, the prospect turns into a “sales-ready lead” and is forwarded to the sales department.

What's inside?

• Top 3 reasons Top Performers use Lead Nurturing
• Top 3 tactics Top Performers use to maximize investments in Lead Nurturing
• Most common challenge Top Performers face with Lead Nurturing
• Top 5 Performance Metrics Top Performers use to measure Lead Nurturing

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